Craig Hallum Cuts comScore (NASDAQ:SCOR) Price Target to $18.00

comScore (NASDAQ:SCOR) had its price objective cut by Craig Hallum from $24.00 to $18.00 in a report issued on Wednesday morning, Benzinga reports. They currently have a buy rating on the stock.

A number of other equities analysts also recently commented on the stock. StockNews.com downgraded shares of comScore from a buy rating to a hold rating in a research note on Friday, March 8th. Needham & Company LLC reissued a buy rating and issued a $25.00 price target on shares of comScore in a research report on Wednesday.

comScore Stock Performance

Shares of NASDAQ:SCOR traded down $0.17 during trading on Wednesday, hitting $14.30. The company’s stock had a trading volume of 37,480 shares, compared to its average volume of 20,821. The business has a 50 day moving average price of $15.65 and a two-hundred day moving average price of $15.74. The company has a market capitalization of $68.93 million, a PE ratio of -0.72 and a beta of 1.10. comScore has a fifty-two week low of $9.60 and a fifty-two week high of $21.20.

comScore (NASDAQ:SCOR) last issued its earnings results on Wednesday, March 6th. The company reported ($6.69) EPS for the quarter, missing analysts’ consensus estimates of $0.80 by ($7.49). The firm had revenue of $95.10 million for the quarter, compared to analyst estimates of $97.50 million. comScore had a negative return on equity of 44.97% and a negative net margin of 21.37%. As a group, equities analysts expect that comScore will post 0.39 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Several large investors have recently added to or reduced their stakes in SCOR. Clear Harbor Asset Management LLC purchased a new position in comScore during the third quarter worth about $106,000. Gabelli Funds LLC raised its holdings in comScore by 30.5% during the third quarter. Gabelli Funds LLC now owns 77,000 shares of the company’s stock worth $47,000 after purchasing an additional 18,000 shares in the last quarter. Acadian Asset Management LLC raised its holdings in comScore by 7.1% during the third quarter. Acadian Asset Management LLC now owns 1,776,496 shares of the company’s stock worth $1,089,000 after purchasing an additional 118,127 shares in the last quarter. Finally, Victory Capital Management Inc. acquired a new position in comScore during the fourth quarter worth about $85,000. 42.15% of the stock is owned by hedge funds and other institutional investors.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.