NIKE (NKE) – Investment Analysts’ Recent Ratings Changes

Several analysts have recently updated their ratings and price targets for NIKE (NYSE: NKE):

• 12/19/2025 – NIKE was given a new $62.00 price target on by analysts at UBS Group AG. They now have a “neutral” rating on the stock.
• 12/19/2025 – NIKE was given a new $65.00 price target on by analysts at Stifel Nicolaus. They now have a “hold” rating on the stock.
• 12/19/2025 – NIKE was given a new $70.00 price target on by analysts at Truist Financial Corporation. They now have a “buy” rating on the stock.
• 12/19/2025 – NIKE was given a new $77.00 price target on by analysts at The Goldman Sachs Group, Inc..
• 12/19/2025 – NIKE was given a new $85.00 price target on by analysts at Sanford C. Bernstein. They now have an “outperform” rating on the stock.
• 12/19/2025 – NIKE was given a new $65.00 price target on by analysts at Wells Fargo & Company. They now have an “overweight” rating on the stock.
• 12/19/2025 – NIKE had its “neutral” rating reaffirmed by analysts at Citigroup Inc.. They now have a $65.00 price target on the stock, down previously from $70.00.
• 12/19/2025 – NIKE was given a new $75.00 price target on by analysts at Piper Sandler. They now have an “overweight” rating on the stock.
• 12/19/2025 – NIKE was given a new $64.00 price target on by analysts at Barclays PLC. They now have an “equal weight” rating on the stock.
• 12/19/2025 – NIKE had its “neutral” rating reaffirmed by analysts at Berenberg Bank. They now have a $70.00 price target on the stock.
• 12/19/2025 – NIKE had its “buy” rating reaffirmed by analysts at DZ Bank AG.
• 12/19/2025 – NIKE had its “buy” rating reaffirmed by analysts at Guggenheim. They now have a $77.00 price target on the stock.
• 12/19/2025 – NIKE had its price target lowered by analysts at Bank of America Corporation from $84.00 to $73.00. They now have a “buy” rating on the stock.
• 12/19/2025 – NIKE had its price target lowered by analysts at Telsey Advisory Group from $75.00 to $72.00. They now have a “market perform” rating on the stock.
• 12/19/2025 – NIKE had its price target lowered by analysts at Needham & Company LLC from $78.00 to $68.00. They now have a “buy” rating on the stock.
• 12/17/2025 – NIKE had its “outperform” rating reaffirmed by analysts at Oppenheimer Holdings, Inc..
• 12/15/2025 – NIKE was upgraded by analysts at Weiss Ratings from a “sell (d+)” rating to a “hold (c-)” rating.
• 12/15/2025 – NIKE had its “market perform” rating reaffirmed by analysts at Raymond James Financial, Inc..
• 12/15/2025 – NIKE had its “buy” rating reaffirmed by analysts at The Goldman Sachs Group, Inc.. They now have a $89.00 price target on the stock.
• 12/12/2025 – NIKE was downgraded by analysts at Citigroup Inc. from a “positive” rating to a “mixed” rating.
• 12/12/2025 – NIKE had its “buy” rating reaffirmed by analysts at Jefferies Financial Group Inc.. They now have a $115.00 price target on the stock.
• 12/12/2025 – NIKE had its “buy” rating reaffirmed by analysts at BTIG Research. They now have a $100.00 price target on the stock.
• 12/10/2025 – NIKE had its “market perform” rating reaffirmed by analysts at UBS Group AG. They now have a $75.00 price target on the stock.
• 12/10/2025 – NIKE was upgraded by analysts at Guggenheim to a “strong-buy” rating.
• 12/10/2025 – NIKE was given a new $70.00 price target on by analysts at Barclays PLC. They now have a “neutral” rating on the stock.
• 12/10/2025 – NIKE had its “market perform” rating reaffirmed by analysts at Telsey Advisory Group. They now have a $75.00 price target on the stock.
• 12/9/2025 – NIKE is now covered by analysts at Guggenheim. They set a “buy” rating and a $77.00 price target on the stock.
• 12/9/2025 – NIKE had its price target lowered by analysts at Citigroup Inc. from $74.00 to $70.00. They now have a “neutral” rating on the stock.
• 12/8/2025 – NIKE had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 12/2/2025 – NIKE was upgraded by analysts at Wells Fargo & Company from a “sector perform” rating to an “overweight” rating.
• 12/1/2025 – NIKE had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/24/2025 – NIKE was downgraded by analysts at Weiss Ratings from a “hold (c-)” rating to a “sell (d+)” rating.
• 11/17/2025 – NIKE had its price target lowered by analysts at JPMorgan Chase & Co. from $100.00 to $86.00. They now have a “buy” rating on the stock.
• 11/13/2025 – NIKE was upgraded by analysts at Wells Fargo & Company from an “equal weight” rating to an “overweight” rating. They now have a $75.00 price target on the stock, up previously from $60.00.

NIKE Increases Dividend

The firm also recently announced a quarterly dividend, which will be paid on Friday, January 2nd. Shareholders of record on Monday, December 1st will be given a dividend of $0.41 per share. This is a boost from NIKE’s previous quarterly dividend of $0.40. This represents a $1.64 dividend on an annualized basis and a yield of 2.8%. The ex-dividend date is Monday, December 1st. NIKE’s dividend payout ratio (DPR) is 96.47%.

Insider Transactions at NIKE

In other NIKE news, Director Jorgen Vig Knudstorp purchased 16,150 shares of the stock in a transaction dated Friday, November 7th. The shares were bought at an average price of $62.09 per share, with a total value of $1,002,753.50. Following the completion of the transaction, the director directly owned 21,388 shares in the company, valued at approximately $1,327,980.92. This trade represents a 308.32% increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. Also, EVP Treasure Heinle sold 4,300 shares of the stock in a transaction on Monday, October 6th. The stock was sold at an average price of $71.27, for a total value of $306,461.00. Following the sale, the executive vice president owned 29,396 shares in the company, valued at approximately $2,095,052.92. This represents a 12.76% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Corporate insiders own 0.80% of the company’s stock.

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).