Riversedge Advisors LLC lifted its holdings in Amazon.com, Inc. (NASDAQ:AMZN – Free Report) by 28.3% in the third quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 12,230 shares of the e-commerce giant’s stock after purchasing an additional 2,701 shares during the quarter. Riversedge Advisors LLC’s holdings in Amazon.com were worth $2,685,000 as of its most recent SEC filing.
Other hedge funds also recently added to or reduced their stakes in the company. Brighton Jones LLC boosted its stake in Amazon.com by 10.9% in the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after purchasing an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC lifted its stake in shares of Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock worth $5,495,000 after buying an additional 986 shares during the period. Bank Pictet & Cie Europe AG lifted its stake in shares of Amazon.com by 2.8% during the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock worth $442,481,000 after buying an additional 54,987 shares during the period. Highview Capital Management LLC DE grew its holdings in shares of Amazon.com by 5.5% during the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after buying an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC acquired a new position in shares of Amazon.com in the 4th quarter valued at $2,153,000. 72.20% of the stock is owned by institutional investors and hedge funds.
Wall Street Analyst Weigh In
AMZN has been the topic of a number of research reports. Robert W. Baird set a $285.00 target price on shares of Amazon.com and gave the stock an “outperform” rating in a report on Friday, October 31st. Wolfe Research raised their price objective on shares of Amazon.com from $265.00 to $270.00 in a research note on Tuesday, September 30th. Raymond James Financial boosted their target price on shares of Amazon.com from $230.00 to $275.00 and gave the company an “outperform” rating in a research note on Friday, October 31st. Morgan Stanley restated an “overweight” rating and set a $315.00 price target (up previously from $300.00) on shares of Amazon.com in a research report on Friday, October 31st. Finally, DZ Bank reiterated a “buy” rating on shares of Amazon.com in a research report on Friday, October 31st. Two investment analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have assigned a Hold rating to the company. According to MarketBeat.com, Amazon.com currently has a consensus rating of “Moderate Buy” and a consensus target price of $295.50.
Amazon.com Stock Up 0.5%
Shares of NASDAQ AMZN opened at $228.43 on Tuesday. The firm has a market cap of $2.44 trillion, a price-to-earnings ratio of 32.26, a price-to-earnings-growth ratio of 1.56 and a beta of 1.37. The company’s 50-day simple moving average is $229.69 and its 200-day simple moving average is $225.79. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60.
Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. During the same period last year, the company posted $1.43 EPS. Amazon.com’s quarterly revenue was up 13.4% compared to the same quarter last year. Equities analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.
Insiders Place Their Bets
In other Amazon.com news, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the transaction, the director owned 26,148 shares in the company, valued at approximately $5,925,398.28. This trade represents a 4.52% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, Director Jonathan Rubinstein sold 8,173 shares of the company’s stock in a transaction on Friday, October 31st. The stock was sold at an average price of $250.03, for a total transaction of $2,043,495.19. Following the sale, the director directly owned 80,030 shares of the company’s stock, valued at $20,009,900.90. The trade was a 9.27% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 82,234 shares of company stock valued at $19,076,767. 10.80% of the stock is owned by corporate insiders.
Key Headlines Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Analysts turn more bullish — several sell‑side firms have reiterated Buy ratings and raised price targets, and a Zacks roundup shows the consensus implies roughly 30% upside, reinforcing momentum in buy‑side interest. Wall Street Analysts Think Amazon Could Surge 30.11%
- Positive Sentiment: BMO and other firms are raising AWS growth forecasts as AI demand (and adoption of Claude) intensifies — a stronger AWS outlook supports higher margins and revenue mix improvement. BMO Capital Raises AWS Growth Forecast
- Positive Sentiment: Amazon Now (ultra‑fast urban delivery) could increase order frequency and Prime value if it scales without steep margin erosion — investors are pricing potential upside to consumer spend and loyalty. Amazon Now Delivery Push Could Boost Its 2026 Outlook
- Positive Sentiment: Amazon’s expanding advertising business and ad tech positioning are cited as competitive headwinds for pure‑play ad tech firms, supporting a higher‑margin revenue stream. TTD vs AMZN: Which Ad‑Tech Stock Is the Smarter Buy?
- Positive Sentiment: Reports Amazon is weighing a multi‑billion dollar OpenAI investment and continues to build custom AI chips (Trainium3) — both moves would deepen AWS’s AI moat and justify premium multiples if realized. Amazon Could Invest $10 Billion in OpenAI
- Neutral Sentiment: AWS grants and nonprofit partnerships (e.g., Boys Town using AWS for AI hearing aids) are positive PR and validate platform breadth, but have limited near‑term earnings impact. Boys Town Named Winner of 2025 AWS Imagine Grant
- Neutral Sentiment: Industry trends — retailers (including Amazon) are deploying AI and robotics to meet peak demand; this supports long‑term efficiency but requires capex and operational execution. Retailers Turn to AI and Robotics
- Negative Sentiment: Amazon was among the weaker big‑tech performers in 2025, and some analysts warn that disappointing execution on new initiatives could keep the stock range‑bound. ‘Top Pick’ Amazon Had a Dismal Year
- Negative Sentiment: AI‑related job cuts announced in 2025 (including at Amazon) pose reputational and execution risks and remind investors of near‑term restructuring costs. AI Was Behind Over 50,000 Layoffs in 2025
Amazon.com Company Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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