Franklin Covey (NYSE:FC – Get Free Report) and ATIF (NASDAQ:ZBAI – Get Free Report) are both small-cap business services companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, valuation, earnings, institutional ownership and dividends.
Profitability
This table compares Franklin Covey and ATIF’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Franklin Covey | 1.15% | 9.54% | 2.95% |
| ATIF | N/A | -59.44% | -54.65% |
Institutional & Insider Ownership
69.9% of Franklin Covey shares are owned by institutional investors. 15.2% of Franklin Covey shares are owned by insiders. Comparatively, 32.2% of ATIF shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Franklin Covey | $267.07 million | 0.76 | $3.07 million | $0.24 | 70.38 |
| ATIF | $1.20 million | 6.52 | -$4.60 million | ($7.19) | -1.13 |
Franklin Covey has higher revenue and earnings than ATIF. ATIF is trading at a lower price-to-earnings ratio than Franklin Covey, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Franklin Covey has a beta of 0.67, suggesting that its share price is 33% less volatile than the S&P 500. Comparatively, ATIF has a beta of -0.28, suggesting that its share price is 128% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of current ratings and recommmendations for Franklin Covey and ATIF, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Franklin Covey | 1 | 0 | 2 | 0 | 2.33 |
| ATIF | 1 | 0 | 0 | 0 | 1.00 |
Franklin Covey presently has a consensus price target of $24.50, suggesting a potential upside of 45.06%. Given Franklin Covey’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Franklin Covey is more favorable than ATIF.
Summary
Franklin Covey beats ATIF on 12 of the 14 factors compared between the two stocks.
About Franklin Covey
Franklin Covey Co. provides training and consulting services in the areas of execution, sales performance, productivity, customer loyalty, and educational improvement for organizations and individuals worldwide. The company operates through Direct Offices, International Licensees, and Education Practice segments. It also provides a suite of individual-effectiveness and leadership-development training and products. In addition, the company operates Strive platform, a learning deployment platform; Impact platform that helps automate implementation of learning initiatives; All Access Pass, a subscription platform that enables improved deployment of content, services, technology, and metrics to deliver behavioral impact at scale; and Leader in Me, which provides access to digital versions of student leadership guides, leadership lessons, illustrated leadership stories, and other resources. Franklin Covey Co. was incorporated in 1983 and is headquartered in Salt Lake City, Utah.
About ATIF
ATIF Holdings Ltd. engages in the provision of financial consulting services. It is also involved in merger and acquisition business advisory, post-listing compliance, management support, and related services. The company was founded on January 5, 2015 and is headquartered in Lake Forest, CA.
Receive News & Ratings for Franklin Covey Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Franklin Covey and related companies with MarketBeat.com's FREE daily email newsletter.
