Head to Head Analysis: Dogness (International) (NASDAQ:DOGZ) & Luvu Brands (OTCMKTS:LUVU)

Luvu Brands (OTCMKTS:LUVU) and Dogness (International) (NASDAQ:DOGZ) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, valuation, risk, analyst recommendations, institutional ownership, earnings and profitability.

Insider & Institutional Ownership

5.1% of Dogness (International) shares are held by institutional investors. 45.9% of Luvu Brands shares are held by insiders. Comparatively, 31.2% of Dogness (International) shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Luvu Brands and Dogness (International), as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Luvu Brands	0	0	0	0	0.00
Dogness (International)	1	0	0	0	1.00

Earnings and Valuation

This table compares Luvu Brands and Dogness (International)”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Luvu Brands	$24.69 million	0.12	-$450,000.00	($0.01)	-3.79
Dogness (International)	$20.71 million	7.02	-$5.10 million	N/A	N/A

Luvu Brands has higher revenue and earnings than Dogness (International).

Volatility & Risk

Luvu Brands has a beta of 1.67, meaning that its share price is 67% more volatile than the S&P 500. Comparatively, Dogness (International) has a beta of 2.61, meaning that its share price is 161% more volatile than the S&P 500.

Profitability

This table compares Luvu Brands and Dogness (International)’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Luvu Brands	-1.49%	-14.33%	-4.08%
Dogness (International)	N/A	N/A	N/A

Summary

Dogness (International) beats Luvu Brands on 7 of the 10 factors compared between the two stocks.

About Luvu Brands

Luvu Brands, Inc. designs, manufactures, and markets various consumer lifestyle products worldwide. The company offers sensuality and intimacy products under the Liberator brand; and bed therapy products, which assistive in relieving medical conditions associated with acid reflux, surgery recovery, and chronic pain under the Avana brand. It also provides daybeds, sofas, and beanbags made from virgin and re-purposed polyurethane foam under the Jaxx brand. In addition, the company is involved in the purchase and resale of products to e-merchants, retailers, and e-commerce sites, as well as provision of contract manufacturing and fulfillment services. It markets its products through various websites comprising liberator.com, jaxxliving.com, and avanacomfort.com, as well as through distributors, retailers, and e-tailers across various channels of adult, mass market, drug, and specialty accounts. The company was formerly known as Liberator, Inc. and changed its name to Luvu Brands, Inc. in November 2015. Luvu Brands, Inc. was incorporated in 1999 and is headquartered in Atlanta, Georgia.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.