Bilibili (NASDAQ:BILI – Get Free Report) and Phoenix New Media (NYSE:FENG – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, risk, dividends, valuation and earnings.
Volatility & Risk
Bilibili has a beta of 0.73, suggesting that its share price is 27% less volatile than the S&P 500. Comparatively, Phoenix New Media has a beta of -0.26, suggesting that its share price is 126% less volatile than the S&P 500.
Earnings and Valuation
This table compares Bilibili and Phoenix New Media”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bilibili | $3.68 billion | 2.84 | -$184.51 million | $0.25 | 99.80 |
| Phoenix New Media | $96.40 million | 0.24 | -$7.45 million | ($0.56) | -3.40 |
Phoenix New Media has lower revenue, but higher earnings than Bilibili. Phoenix New Media is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for Bilibili and Phoenix New Media, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bilibili | 0 | 4 | 6 | 1 | 2.73 |
| Phoenix New Media | 1 | 0 | 0 | 0 | 1.00 |
Bilibili currently has a consensus price target of $29.61, suggesting a potential upside of 18.70%. Given Bilibili’s stronger consensus rating and higher probable upside, analysts plainly believe Bilibili is more favorable than Phoenix New Media.
Profitability
This table compares Bilibili and Phoenix New Media’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bilibili | 2.60% | 6.99% | 2.78% |
| Phoenix New Media | -6.35% | -4.45% | -2.94% |
Institutional & Insider Ownership
16.1% of Bilibili shares are owned by institutional investors. Comparatively, 6.3% of Phoenix New Media shares are owned by institutional investors. 22.2% of Bilibili shares are owned by insiders. Comparatively, 10.9% of Phoenix New Media shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Summary
Bilibili beats Phoenix New Media on 14 of the 15 factors compared between the two stocks.
About Bilibili
Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.
About Phoenix New Media
Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates through two segments, Net Advertising Services and Paid Services. It offers content and services through PC channel, mobile channel, and telecom operators, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its website, ifeng.com, provides various interest-based content verticals, such as news, finance, video, automobiles, technology, entertainment, military, real estate, fashion, and sport; and offers interactive services, including comments posting and user surveys. Its mobile channel consists of ifeng News, a news application that provides newsfeeds and other contents in the form of text, image, live streaming, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet website; and digital reading applications. In addition, Phoenix New Media Limited offers mobile newspaper, mobile video, and mobile game services, as well as wireless value-added services. The company was incorporated in 1998 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.
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