Critical Survey: J.Jill (NYSE:JILL) vs. MOGU (NYSE:MOGU)

MOGU (NYSE:MOGU) and J.Jill (NYSE:JILL) are both small-cap retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, earnings, risk, profitability, institutional ownership, dividends and valuation.

Profitability

This table compares MOGU and J.Jill’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MOGU	N/A	N/A	N/A
J.Jill	5.60%	36.33%	9.75%

Analyst Ratings

This is a summary of current recommendations and price targets for MOGU and J.Jill, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MOGU	1	0	0	0	1.00
J.Jill	1	4	2	0	2.14

J.Jill has a consensus target price of $18.00, indicating a potential upside of 24.52%. Given J.Jill’s stronger consensus rating and higher possible upside, analysts plainly believe J.Jill is more favorable than MOGU.

Risk & Volatility

MOGU has a beta of 0.4, suggesting that its share price is 60% less volatile than the S&P 500. Comparatively, J.Jill has a beta of 0.9, suggesting that its share price is 10% less volatile than the S&P 500.

Earnings & Valuation

This table compares MOGU and J.Jill”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MOGU	$19.46 million	0.92	-$8.62 million	N/A	N/A
J.Jill	$610.86 million	0.36	$39.48 million	$2.19	6.60

J.Jill has higher revenue and earnings than MOGU.

Insider and Institutional Ownership

19.1% of MOGU shares are held by institutional investors. Comparatively, 40.7% of J.Jill shares are held by institutional investors. 19.8% of MOGU shares are held by insiders. Comparatively, 6.7% of J.Jill shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

J.Jill beats MOGU on 10 of the 12 factors compared between the two stocks.

About MOGU

MOGU Inc., through its subsidiaries, engages in the online fashion and lifestyle business in the People's Republic of China. The company operates an online platform that primarily offers a range of fashion apparel and other products, including beauty products and accessories provided by third party merchants, as well as personal care, food, and medical beauty products. It also provides online marketing, commission, financing, technology, and other related services to merchants, brand partners/owners, and users; and technology services to insurance companies. The company offers its products through mobile apps, including flagship Mogujie app, mini programs on Weixin, and Weixin pay; websites comprising Mogu.com, Mogujie.com and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. The company was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.

About J.Jill

J.Jill, Inc. operates as an omnichannel retailer for women's apparel under the J.Jill brand in the United States. It offers apparel, footwear, and accessories, including scarves and jewelry. The company markets its products through retail stores, website, and catalogs. J.Jill, Inc. was founded in 1959 and is headquartered in Quincy, Massachusetts.