Under Armour (NYSE:UAA) Trading Up 5.5% on Insider Buying Activity

Shares of Under Armour, Inc. (NYSE:UAA) were up 5.5% during trading on Tuesday after an insider bought additional shares in the company. The company traded as high as $5.09 and last traded at $5.0450. Approximately 4,130,980 shares traded hands during mid-day trading, a decline of 66% from the average daily volume of 12,299,097 shares. The stock had previously closed at $4.78.

Specifically, major shareholder V Prem Et Al Watsa acquired 2,497,826 shares of the firm’s stock in a transaction on Monday, December 29th. The shares were purchased at an average cost of $4.66 per share, with a total value of $11,639,869.16. Following the acquisition, the insider directly owned 30,454,445 shares in the company, valued at $141,917,713.70. This represents a 8.93% increase in their position. The purchase was disclosed in a document filed with the SEC, which is accessible through this link. Also, major shareholder V Prem Et Al Watsa bought 1,385,850 shares of the company’s stock in a transaction dated Friday, December 26th. The shares were purchased at an average cost of $4.58 per share, with a total value of $6,347,193.00. Following the acquisition, the insider directly owned 28,691,049 shares of the company’s stock, valued at approximately $131,405,004.42. This represents a 5.08% increase in their position. The disclosure for this purchase is available in the SEC filing. In other Under Armour news, major shareholder V Prem Et Al Watsa purchased 1,313,881 shares of the firm’s stock in a transaction that occurred on Wednesday, December 24th. The shares were acquired at an average cost of $4.55 per share, for a total transaction of $5,978,158.55. Following the completion of the purchase, the insider owned 27,691,049 shares of the company’s stock, valued at approximately $125,994,272.95. The trade was a 4.98% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website.

Analyst Upgrades and Downgrades

A number of research firms have issued reports on UAA. Wall Street Zen downgraded shares of Under Armour from a “hold” rating to a “sell” rating in a report on Sunday, December 21st. Rothschild & Co Redburn reiterated a “neutral” rating and issued a $6.00 price target (down from $7.00) on shares of Under Armour in a research note on Monday, September 15th. UBS Group restated a “buy” rating and set a $8.00 price objective (up previously from $7.50) on shares of Under Armour in a research note on Friday, November 7th. Citigroup cut their target price on Under Armour from $5.50 to $5.00 and set a “neutral” rating for the company in a research report on Tuesday, October 21st. Finally, BTIG Research initiated coverage on Under Armour in a report on Tuesday, October 14th. They set a “neutral” rating on the stock. One investment analyst has rated the stock with a Strong Buy rating, three have issued a Buy rating, sixteen have issued a Hold rating and three have given a Sell rating to the stock. Based on data from MarketBeat, the company has an average rating of “Hold” and an average target price of $6.43.

Trending Headlines about Under Armour

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Watsa bought 7,739,154 shares on Dec. 22 (avg. $4.48) — the largest tranche in this buying spree and likely the primary catalyst driving intraday momentum for UAA. SEC Ownership Filing (Dec 22)
• Positive Sentiment: Additional purchases continued: Dec. 23 (2,745,253 shares, avg. $4.51), Dec. 24 (1,313,881 shares, avg. $4.55), Dec. 26 (1,385,850 shares, avg. $4.58) and Dec. 29 (2,497,826 shares, avg. $4.66) — cumulatively adding tens of millions of dollars of demand and boosting Watsa’s stake to ~30.45M shares. InsiderTrades report
• Neutral Sentiment: Context: Under Armour beat EPS slightly in its last quarter but revenue declined ~4.7% y/y and the company gave modest near‑term guidance; shares sit below the 200‑day SMA (~$5.35) but above the 50‑day (~$4.54), so insider buying may attract momentum traders. MarketBeat UAA profile
• Negative Sentiment: Offset risks: Under Armour still posts a negative net margin, has modest guidance (Q3 2026 EPS 0.03–0.05), and analysts remain mixed (consensus “Hold”, PT ~$6.43) — factors that could limit upside unless underlying sales/ margins improve. MarketBeat coverage

Under Armour Price Performance

The company has a debt-to-equity ratio of 0.32, a quick ratio of 1.10 and a current ratio of 1.69. The company has a market cap of $2.17 billion, a price-to-earnings ratio of -24.02, a PEG ratio of 4.96 and a beta of 1.83. The business has a fifty day moving average price of $4.54 and a 200 day moving average price of $5.35.

Under Armour (NYSE:UAA) last released its earnings results on Thursday, November 6th. The company reported $0.04 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.03 by $0.01. The firm had revenue of $1.33 billion for the quarter, compared to analysts’ expectations of $1.31 billion. Under Armour had a positive return on equity of 1.27% and a negative net margin of 1.74%.The business’s revenue for the quarter was down 4.7% on a year-over-year basis. During the same quarter in the previous year, the business posted $0.39 earnings per share. Under Armour has set its Q3 2026 guidance at 0.030-0.050 EPS. As a group, research analysts anticipate that Under Armour, Inc. will post 0.3 earnings per share for the current year.

Hedge Funds Weigh In On Under Armour

A number of institutional investors have recently added to or reduced their stakes in the stock. Parallel Advisors LLC boosted its position in Under Armour by 620.7% in the second quarter. Parallel Advisors LLC now owns 3,892 shares of the company’s stock valued at $27,000 after buying an additional 3,352 shares in the last quarter. Laurel Wealth Advisors LLC increased its holdings in shares of Under Armour by 583.0% during the second quarter. Laurel Wealth Advisors LLC now owns 4,098 shares of the company’s stock worth $28,000 after buying an additional 3,498 shares in the last quarter. UMB Bank n.a. lifted its stake in shares of Under Armour by 133.8% in the 2nd quarter. UMB Bank n.a. now owns 4,203 shares of the company’s stock valued at $29,000 after acquiring an additional 2,405 shares during the last quarter. Twin Tree Management LP acquired a new stake in shares of Under Armour during the 1st quarter valued at $44,000. Finally, Neo Ivy Capital Management bought a new stake in Under Armour during the 2nd quarter worth $44,000. 34.58% of the stock is currently owned by institutional investors and hedge funds.

About Under Armour

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.