Recent Analysts’ Ratings Changes for Booking (BKNG)

A number of research firms have changed their ratings and price targets for Booking (NASDAQ: BKNG):

• 1/4/2026 – Booking was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
• 12/29/2025 – Booking had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 12/27/2025 – Booking was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
• 12/23/2025 – Booking had its “buy” rating reaffirmed by analysts at BTIG Research. They now have a $6,250.00 price target on the stock.
• 12/22/2025 – Booking had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 12/15/2025 – Booking had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 12/10/2025 – Booking had its price target raised by analysts at Gordon Haskett from $5,620.00 to $5,710.00. They now have a “hold” rating on the stock.
• 12/8/2025 – Booking had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 12/3/2025 – Booking had its “buy” rating reaffirmed by analysts at Cowen Inc.
• 12/1/2025 – Booking had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 11/24/2025 – Booking had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 11/24/2025 – Booking was given a new $6,100.00 price target on by analysts at BNP Paribas.
• 11/24/2025 – Booking is now covered by analysts at BNP Paribas. They set an “outperform” rating on the stock.
• 11/24/2025 – Booking is now covered by analysts at BNP Paribas Exane. They set an “outperform” rating and a $6,100.00 price target on the stock.
• 11/24/2025 – Booking had its “buy” rating reaffirmed by analysts at BTIG Research. They now have a $6,250.00 price target on the stock.
• 11/24/2025 – Booking was upgraded by analysts at Bank of America Corporation from a “neutral” rating to a “buy” rating. They now have a $6,000.00 price target on the stock.
• 11/17/2025 – Booking had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 11/13/2025 – Booking was upgraded by analysts at Wedbush from a “neutral” rating to an “outperform” rating. They now have a $6,000.00 price target on the stock.
• 11/11/2025 – Booking had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.

Booking Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Wednesday, December 31st. Stockholders of record on Friday, December 5th were paid a $9.60 dividend. This represents a $38.40 annualized dividend and a dividend yield of 0.7%. The ex-dividend date was Friday, December 5th. Booking’s dividend payout ratio (DPR) is 24.96%.

Insider Activity

In related news, insider Paulo Pisano sold 200 shares of the stock in a transaction dated Friday, November 7th. The shares were sold at an average price of $5,000.00, for a total transaction of $1,000,000.00. Following the completion of the transaction, the insider directly owned 1,514 shares of the company’s stock, valued at $7,570,000. This represents a 11.67% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this link. Also, Director Robert J. Mylod, Jr. sold 40 shares of Booking stock in a transaction that occurred on Friday, November 7th. The shares were sold at an average price of $5,000.00, for a total value of $200,000.00. Following the completion of the sale, the director directly owned 960 shares in the company, valued at $4,800,000. This represents a 4.00% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 3,324 shares of company stock worth $17,193,557 in the last ninety days. 0.16% of the stock is currently owned by insiders.

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.