Valicenti Advisory Services Inc. Has $25.41 Million Stock Position in Amazon.com, Inc. $AMZN

Valicenti Advisory Services Inc. reduced its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 6.6% in the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 115,746 shares of the e-commerce giant’s stock after selling 8,234 shares during the period. Amazon.com accounts for about 5.5% of Valicenti Advisory Services Inc.’s investment portfolio, making the stock its 4th largest holding. Valicenti Advisory Services Inc.’s holdings in Amazon.com were worth $25,414,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in AMZN. Brighton Jones LLC grew its holdings in shares of Amazon.com by 10.9% during the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock valued at $885,478,000 after buying an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC lifted its position in Amazon.com by 4.1% in the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after acquiring an additional 986 shares in the last quarter. Bank Pictet & Cie Europe AG boosted its stake in Amazon.com by 2.8% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after purchasing an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE boosted its position in shares of Amazon.com by 5.5% during the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after buying an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC bought a new stake in shares of Amazon.com in the fourth quarter worth approximately $2,153,000. Institutional investors own 72.20% of the company’s stock.

Key Stores Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon pushed Alexa+ onto the web and announced Fire TV and Bee wearable updates at CES, signaling acceleration of its cross‑surface AI assistant strategy that could boost user engagement and ad/commerce monetization. Amazon Brings Alexa+ to the Web, Rolls Out Fire TV and Bee Updates at CES 2026
• Positive Sentiment: Amazon broadened Alexa’s auto capabilities via a TomTom integration, expanding in-vehicle use cases that support Alexa+ as a platform play — a potential long-term revenue/engagement tailwind. TomTom and Amazon Elevate In-Vehicle Experience
• Positive Sentiment: Analysts are lifting ratings and price targets — Jefferies and Bank of America/others have reiterated Buy views and raised targets on expectations for stronger AWS, ad monetization and AI-driven commerce tools, supporting upward analyst momentum. Amazon: Alexa+ Expansion and AI-Driven Engagement Support Buy Rating and Upside Potential
• Neutral Sentiment: Large insider selling: Jeff Bezos sold roughly $5.7B of AMZN stock during 2025. Large, disclosed sales can be neutral (portfolio diversification) but sometimes generate short‑term concern among investors. Jeff Bezos Sold $5.7 Billion of Amazon Stock in 2025
• Negative Sentiment: A federal judge has allowed a COVID-era price‑gouging class action against Amazon to proceed after the company sought dismissal; that keeps potential litigation costs and reputational risk on the table and may pressure sentiment until resolved. Amazon must face price gouging lawsuit, US judge rules

Analysts Set New Price Targets

A number of analysts recently commented on AMZN shares. Sanford C. Bernstein set a $300.00 price objective on Amazon.com and gave the company an “outperform” rating in a research report on Friday, October 31st. Arete Research raised their target price on Amazon.com from $248.00 to $253.00 and gave the stock a “buy” rating in a report on Monday, October 27th. Bank of America lifted their price objective on Amazon.com from $272.00 to $303.00 and gave the company a “buy” rating in a research report on Wednesday, December 3rd. Barclays restated an “overweight” rating and set a $300.00 price objective (up from $275.00) on shares of Amazon.com in a research report on Friday, October 31st. Finally, UBS Group set a $300.00 target price on shares of Amazon.com in a report on Friday, December 5th. One research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have assigned a Hold rating to the company. According to data from MarketBeat.com, Amazon.com presently has a consensus rating of “Moderate Buy” and a consensus price target of $296.21.

Insiders Place Their Bets

In other news, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.94, for a total value of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. The trade was a 0.89% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, Director Jonathan Rubinstein sold 8,173 shares of the stock in a transaction that occurred on Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $2,043,495.19. Following the sale, the director directly owned 80,030 shares of the company’s stock, valued at $20,009,900.90. The trade was a 9.27% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 79,734 shares of company stock valued at $18,534,017 in the last three months. 10.80% of the stock is currently owned by insiders.

Amazon.com Price Performance

AMZN opened at $233.06 on Tuesday. The business has a fifty day moving average of $232.23 and a 200 day moving average of $227.01. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The stock has a market cap of $2.49 trillion, a P/E ratio of 32.92, a PEG ratio of 1.42 and a beta of 1.37. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. The business had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.Amazon.com’s revenue was up 13.4% on a year-over-year basis. During the same period in the previous year, the company posted $1.43 EPS. As a group, sell-side analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.