New Century Financial Group LLC Takes $1.20 Million Position in Salesforce Inc. $CRM

New Century Financial Group LLC purchased a new stake in Salesforce Inc. (NYSE:CRM) during the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund purchased 5,069 shares of the CRM provider’s stock, valued at approximately $1,201,000. Salesforce makes up about 2.1% of New Century Financial Group LLC’s holdings, making the stock its 15th biggest position.

Several other institutional investors and hedge funds also recently made changes to their positions in CRM. Vanguard Group Inc. increased its holdings in Salesforce by 1.0% during the 2nd quarter. Vanguard Group Inc. now owns 88,823,481 shares of the CRM provider’s stock worth $24,221,275,000 after purchasing an additional 909,853 shares in the last quarter. State Street Corp grew its holdings in shares of Salesforce by 1.6% during the second quarter. State Street Corp now owns 49,260,918 shares of the CRM provider’s stock worth $13,452,998,000 after buying an additional 776,300 shares in the last quarter. Geode Capital Management LLC lifted its stake in Salesforce by 0.6% in the 2nd quarter. Geode Capital Management LLC now owns 20,873,900 shares of the CRM provider’s stock valued at $5,669,224,000 after acquiring an additional 114,504 shares in the last quarter. Norges Bank acquired a new position in Salesforce during the 2nd quarter worth approximately $2,826,049,000. Finally, UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC raised its holdings in shares of Salesforce by 6.9% in the first quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 9,258,518 shares of the CRM provider’s stock valued at $2,484,616,000 after purchasing an additional 600,386 shares during the last quarter. Institutional investors and hedge funds own 80.43% of the company’s stock.

Analyst Ratings Changes

Several equities research analysts have issued reports on CRM shares. Citizens Jmp reiterated a “market outperform” rating and issued a $430.00 price target on shares of Salesforce in a research note on Tuesday, December 2nd. Royal Bank Of Canada increased their price target on Salesforce from $250.00 to $290.00 and gave the company a “sector perform” rating in a research report on Monday. Mizuho set a $340.00 price target on Salesforce in a research report on Wednesday, December 10th. Macquarie increased their price objective on Salesforce from $250.00 to $265.00 and gave the company a “neutral” rating in a report on Thursday, December 4th. Finally, Weiss Ratings reissued a “hold (c)” rating on shares of Salesforce in a research note on Monday, December 29th. One investment analyst has rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, thirteen have given a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, Salesforce presently has an average rating of “Moderate Buy” and a consensus target price of $327.74.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Analysts are turning more upbeat and raising price targets, which supports buyer interest and can drive near-term upside. Analysts love Salesforce stock and are raising their price targets
• Positive Sentiment: MarketBeat / MSN pieces argue CRM is set for a comeback in 2026 — citing AI exposure, institutional accumulation, buybacks/dividend increases and attractive longer-term upside — giving investors a clear bull narrative. 5 Reasons Salesforce Could Be One of 2026’s Best Trades
• Positive Sentiment: Market commentary highlights strong institutional ownership and signs of accumulation, which can stabilize the stock and amplify rebounds when sentiment improves. 5 reasons Salesforce could be one of 2026’s best trades
• Neutral Sentiment: Valuation pieces are reassessing CRM after recent weakness — they note the stock pulled back on AI concerns but still see long-term value depending on growth assumptions, so risk/reward hinges on conviction in Salesforce’s AI monetization. Assessing Salesforce (CRM) Valuation After Recent AI Jitters And Share Price Weakness
• Neutral Sentiment: Industry write-ups portray Salesforce as a contender amid AI disruption fears — supportive for long-term holders but flagging execution and competitive risks that deserve monitoring. Salesforce, Inc.: A Strong Contender for Growth Amidst AI Disruption Fears
• Neutral Sentiment: Opinion/analysis pieces urge diligence on specific AI initiatives and partners (e.g., third‑party offerings like Agentforce), signaling that not all AI-related moves are immediate catalysts. Salesforce: Take A Good Look At Agentforce Before You Invest
• Negative Sentiment: Coverage noting an early‑2026 pullback and headlines about a multi‑percent decline underscore lingering investor concern about AI disruption and 2025 performance — such headlines can trigger short‑term selling and higher volatility. Salesforce and Adobe Start 2026 With a 5% Plunge—Should Investors Buy or Bail?
• Negative Sentiment: Articles flagging the recent pullback and warning that institutional holders might react could presage more selling if guidance or early‑year results disappoint. Salesforce, Inc.’s (NYSE:CRM) recent 3.6% pullback adds to one-year year losses, institutional owners may take drastic measures

Salesforce Stock Up 2.6%

CRM opened at $262.86 on Wednesday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.98 and a current ratio of 0.98. The stock has a fifty day moving average of $249.96 and a 200-day moving average of $251.54. Salesforce Inc. has a fifty-two week low of $221.96 and a fifty-two week high of $367.09. The company has a market capitalization of $246.30 billion, a P/E ratio of 35.09, a P/E/G ratio of 1.91 and a beta of 1.26.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.86 by $0.39. The business had revenue of $10.26 billion during the quarter, compared to analysts’ expectations of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The firm’s revenue for the quarter was up 9.1% compared to the same quarter last year. During the same period in the previous year, the company posted $2.41 earnings per share. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. On average, equities analysts expect that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Dividend Announcement

The business also recently announced a quarterly dividend, which will be paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th will be issued a $0.416 dividend. The ex-dividend date of this dividend is Thursday, December 18th. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.6%. Salesforce’s dividend payout ratio is 22.16%.

Insider Activity at Salesforce

In other news, Director David Blair Kirk bought 1,936 shares of the company’s stock in a transaction on Wednesday, December 17th. The stock was purchased at an average cost of $258.64 per share, for a total transaction of $500,727.04. Following the completion of the transaction, the director owned 10,677 shares of the company’s stock, valued at $2,761,499.28. This trade represents a 22.15% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available at this link. Also, insider Parker Harris sold 134,662 shares of the business’s stock in a transaction dated Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total value of $31,605,171.40. Following the sale, the insider owned 139,767 shares in the company, valued at approximately $32,803,314.90. This trade represents a 49.07% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 157,284 shares of company stock valued at $37,274,684. 3.00% of the stock is currently owned by company insiders.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.