Roku (NASDAQ:ROKU) Upgraded at Arete

Arete upgraded shares of Roku (NASDAQ:ROKU) from a neutral rating to a buy rating in a research report report published on Monday, Marketbeat.com reports. The firm currently has $132.00 price target on the stock.

ROKU has been the topic of several other research reports. Rosenblatt Securities boosted their price target on shares of Roku from $101.00 to $106.00 and gave the company a “neutral” rating in a research report on Friday, October 31st. Raymond James Financial reaffirmed a “market perform” rating on shares of Roku in a research note on Friday, October 31st. Citigroup reaffirmed a “market outperform” rating on shares of Roku in a report on Friday, January 2nd. UBS Group boosted their price objective on Roku from $95.00 to $103.00 and gave the company a “neutral” rating in a research report on Monday, November 3rd. Finally, Pivotal Research increased their target price on shares of Roku from $120.00 to $135.00 and gave the stock a “buy” rating in a report on Monday, November 3rd. Twenty-three investment analysts have rated the stock with a Buy rating, five have assigned a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $118.12.

Roku Stock Performance

Shares of Roku stock opened at $110.30 on Monday. The stock has a market capitalization of $16.30 billion, a PE ratio of -551.47 and a beta of 1.95. The stock has a 50 day moving average price of $103.86 and a two-hundred day moving average price of $96.88. Roku has a 52 week low of $52.43 and a 52 week high of $116.66.

Roku (NASDAQ:ROKU) last issued its quarterly earnings data on Thursday, October 30th. The company reported $0.16 EPS for the quarter, topping analysts’ consensus estimates of $0.07 by $0.09. The firm had revenue of $1.21 billion during the quarter, compared to analyst estimates of $1.21 billion. Roku had a negative return on equity of 1.08% and a negative net margin of 0.61%.The company’s revenue for the quarter was up 14.0% on a year-over-year basis. During the same period in the previous year, the company posted ($0.06) EPS. Research analysts forecast that Roku will post -0.3 EPS for the current year.

Insider Activity at Roku

In other news, insider Gilbert Fuchsberg sold 3,250 shares of the stock in a transaction on Friday, December 12th. The shares were sold at an average price of $108.78, for a total value of $353,535.00. Following the completion of the sale, the insider directly owned 59,094 shares of the company’s stock, valued at $6,428,245.32. This represents a 5.21% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Anthony J. Wood sold 50,000 shares of the stock in a transaction dated Monday, November 10th. The stock was sold at an average price of $103.86, for a total value of $5,193,000.00. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 343,282 shares of company stock worth $36,686,139. 13.98% of the stock is owned by company insiders.

Institutional Investors Weigh In On Roku

Several institutional investors have recently made changes to their positions in the company. Aventura Private Wealth LLC bought a new stake in Roku during the 4th quarter valued at $26,000. Westfuller Advisors LLC acquired a new stake in Roku in the third quarter valued at approximately $30,000. Root Financial Partners LLC acquired a new stake in shares of Roku in the 3rd quarter worth $33,000. Rakuten Securities Inc. grew its stake in shares of Roku by 55.6% during the second quarter. Rakuten Securities Inc. now owns 442 shares of the company’s stock worth $39,000 after acquiring an additional 158 shares during the last quarter. Finally, JFS Wealth Advisors LLC grew its position in Roku by 327.1% during the 2nd quarter. JFS Wealth Advisors LLC now owns 457 shares of the company’s stock worth $40,000 after purchasing an additional 350 shares during the last quarter. Institutional investors own 86.30% of the company’s stock.

Key Stories Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku said at CES its $2.99/month streaming channel Howdy will be expanded to other platforms — a move that could grow subscription revenue and broaden Howdy’s addressable market. Read More.
• Positive Sentiment: Roku adopted iSpot’s outcomes‑based ad metric to improve ad targeting and measurement, which could boost ad yield if advertisers see better ROI. Read More.
• Positive Sentiment: An analyst upgrade from Arete to “buy” with a $132 target provides additional upside narrative for investors focused on fundamentals and earnings recovery. Read More.
• Positive Sentiment: Technical momentum: recent break above short‑term moving averages (noted as a “golden cross” signal) can attract momentum traders. Read More.
• Neutral Sentiment: Industry backdrop remains supportive: smart TVs are still the primary streaming device in U.S. homes, underpinning Roku’s platform reach but not guaranteeing near‑term ad revenue gains. Read More.
• Neutral Sentiment: Product/UX and third‑party app stories (KREX+ availability, display resolution tips) affect user experience but are unlikely to move the stock unless adoption or problems scale materially. Read More. Read More.
• Negative Sentiment: Insider selling: Director Neil D. Hunt and CAO Matthew Banks disclosed January sales (forms filed with the SEC), which some investors view as a negative signal on near‑term insider conviction. Read More. Read More.
• Negative Sentiment: Market reaction: the stock fell today as traders weighed the mixed signals — positive product/tech and analyst news have not fully offset concerns about ad‑revenue visibility and insider sales. Read More.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.