Netflix (NASDAQ:NFLX) Director Sells $39,078,004.30 in Stock

Netflix, Inc. (NASDAQ:NFLX) Director Reed Hastings sold 426,290 shares of Netflix stock in a transaction dated Friday, January 2nd. The stock was sold at an average price of $91.67, for a total value of $39,078,004.30. Following the completion of the transaction, the director owned 3,940 shares of the company’s stock, valued at $361,179.80. This trade represents a 99.08% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at the SEC website.

Reed Hastings also recently made the following trade(s):

• On Monday, December 1st, Reed Hastings sold 375,470 shares of Netflix stock. The stock was sold at an average price of $108.43, for a total value of $40,712,212.10.
• On Friday, October 31st, Reed Hastings sold 403,740 shares of Netflix stock. The stock was sold at an average price of $112.15, for a total value of $45,279,844.74.

Netflix Price Performance

Shares of NASDAQ NFLX opened at $90.72 on Thursday. The company has a current ratio of 1.33, a quick ratio of 1.33 and a debt-to-equity ratio of 0.56. The company has a market capitalization of $384.40 billion, a price-to-earnings ratio of 37.89 and a beta of 1.71. Netflix, Inc. has a twelve month low of $82.11 and a twelve month high of $134.12. The business has a 50 day simple moving average of $101.87 and a 200-day simple moving average of $114.72.

Netflix (NASDAQ:NFLX) last released its quarterly earnings data on Tuesday, October 21st. The Internet television network reported $5.87 EPS for the quarter, topping analysts’ consensus estimates of $0.69 by $5.18. Netflix had a net margin of 24.05% and a return on equity of 41.86%. The firm had revenue of $11.32 billion during the quarter, compared to the consensus estimate of $11.52 billion. During the same quarter in the previous year, the company posted $0.54 earnings per share. The firm’s revenue was up 17.2% on a year-over-year basis. Netflix has set its Q4 2025 guidance at 5.450-5.450 EPS. As a group, equities research analysts expect that Netflix, Inc. will post 24.58 earnings per share for the current year.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently made changes to their positions in NFLX. Imprint Wealth LLC bought a new stake in shares of Netflix in the 3rd quarter worth $25,000. Retirement Wealth Solutions LLC bought a new stake in Netflix in the third quarter worth about $28,000. Legacy Investment Solutions LLC bought a new stake in Netflix in the second quarter worth about $31,000. Steph & Co. lifted its holdings in Netflix by 188.9% in the 3rd quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock valued at $31,000 after acquiring an additional 17 shares during the last quarter. Finally, Stephens Consulting LLC boosted its position in shares of Netflix by 150.0% during the 2nd quarter. Stephens Consulting LLC now owns 25 shares of the Internet television network’s stock valued at $33,000 after purchasing an additional 15 shares in the last quarter. 80.93% of the stock is currently owned by institutional investors.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Warner Bros. Discovery’s board again rejected Paramount Skydance’s hostile bid and reaffirmed the Netflix transaction, reducing near‑term deal uncertainty and increasing the chance the Netflix-WBD tie-up closes. WBD once again rejects Paramount offer in favor of Netflix deal
• Positive Sentiment: Netflix publicly backed WBD’s board commitment to the merger agreement, signaling cooperation and alignment that investors treat as supportive for deal execution. Netflix Supports Warner Bros. Discovery Board’s Commitment to Merger Agreement
• Positive Sentiment: Content wins this week — the Stranger Things season 5 finale set a New Year’s Day viewership record, underlining Netflix’s ability to drive subscriber engagement and monetization around tentpole IP. Stranger Things’ season 5 finale sets New Year’s Day record for Netflix
• Positive Sentiment: Reports say Netflix is becoming the new home for WWE’s premium events library — a content acquisition that could bolster catalogue value and offer new revenue/partnership opportunities. Netflix becomes new home for WWE library of premium events — report
• Positive Sentiment: Seasonality data notes Netflix has historically produced strong January returns (long-run January outperformance), which can attract seasonal buyers in the near term. Netflix Stock Has A January Superpower — And The Numbers Prove It
• Neutral Sentiment: Industry context from CES emphasizes AI and creator-economy shifts in entertainment — a background theme that could influence product/advertising strategies but is not an immediate earnings driver. Entertainment leaders amp up discussions about AI, creators and innovative tech at CES 2026
• Negative Sentiment: Large insider sale: director Reed Hastings disclosed the sale of 426,290 shares (~$39M), a significant reduction in his reported holdings — such sales can pressure sentiment even if driven by personal liquidity reasons. Netflix Director Sells $39M in Stock
• Negative Sentiment: Analyst/coverage tone is mixed: CFRA downgraded NFLX to Hold and multiple commentaries warn the stock is in a repricing phase — these views can cap multiple expansion and keep selling pressure elevated. CFRA downgrades Netflix (NFLX)
• Negative Sentiment: Some investors and activists highlight regulatory and antitrust risk around the Netflix-WBD deal (commentary suggests Netflix may face higher scrutiny than Paramount), which is a potential deal-risk pivot for the stock. Halbower’s letter to WBD: Netflix merger has greater regulatory risk than Paramount merger

Analyst Ratings Changes

Several analysts recently issued reports on the company. The Goldman Sachs Group cut their price target on Netflix from $131.00 to $130.00 and set a “neutral” rating on the stock in a report on Tuesday, September 30th. Piper Sandler reiterated an “overweight” rating and issued a $140.00 target price (down from $150.00) on shares of Netflix in a research note on Wednesday, October 22nd. Wolfe Research lowered their price target on shares of Netflix from $139.00 to $121.00 and set an “outperform” rating for the company in a research report on Monday, December 15th. Citigroup reiterated a “neutral” rating and issued a $129.50 price objective (up from $128.00) on shares of Netflix in a research report on Friday, October 3rd. Finally, President Capital raised shares of Netflix from a “neutral” rating to a “buy” rating and set a $130.00 target price for the company in a research note on Monday, November 3rd. One investment analyst has rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating, fifteen have given a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $130.45.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.