Roku (NASDAQ:ROKU) Director Sells $217,960.00 in Stock

Roku, Inc. (NASDAQ:ROKU) Director Neil Hunt sold 2,000 shares of the stock in a transaction dated Friday, January 2nd. The shares were sold at an average price of $108.98, for a total value of $217,960.00. Following the completion of the transaction, the director owned 7,782 shares in the company, valued at approximately $848,082.36. The trade was a 20.45% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through the SEC website.

Roku Stock Down 1.3%

ROKU stock opened at $108.86 on Friday. The business has a 50 day moving average price of $104.04 and a 200 day moving average price of $96.96. The stock has a market cap of $16.08 billion, a price-to-earnings ratio of -544.27 and a beta of 1.95. Roku, Inc. has a fifty-two week low of $52.43 and a fifty-two week high of $116.66.

Roku (NASDAQ:ROKU) last announced its quarterly earnings results on Thursday, October 30th. The company reported $0.16 EPS for the quarter, beating the consensus estimate of $0.07 by $0.09. Roku had a negative net margin of 0.61% and a negative return on equity of 1.08%. The company had revenue of $1.21 billion for the quarter, compared to analyst estimates of $1.21 billion. During the same period in the prior year, the firm posted ($0.06) earnings per share. The firm’s revenue was up 14.0% on a year-over-year basis. As a group, sell-side analysts anticipate that Roku, Inc. will post -0.3 EPS for the current year.

Wall Street Analyst Weigh In

A number of equities research analysts recently weighed in on the stock. Guggenheim boosted their price target on shares of Roku from $110.00 to $115.00 and gave the company a “buy” rating in a research report on Thursday, December 4th. Benchmark reaffirmed a “buy” rating on shares of Roku in a report on Monday, October 27th. Arete raised Roku from a “neutral” rating to a “buy” rating and set a $132.00 target price for the company in a report on Monday. Wall Street Zen raised Roku from a “hold” rating to a “buy” rating in a research report on Sunday, December 7th. Finally, Rosenblatt Securities raised their price target on Roku from $101.00 to $106.00 and gave the stock a “neutral” rating in a research note on Friday, October 31st. Twenty-three equities research analysts have rated the stock with a Buy rating, five have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average target price of $118.12.

Roku News Roundup

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Evercore upgraded Roku to Outperform (analyst Mark Mahaney) and published a note implying roughly 31% upside, giving bullish validation from a major sell‑side shop that can attract momentum buyers. Roku Stock Can Rise Another 31%, Analyst Says
• Positive Sentiment: Arete Research raised its rating from Neutral to Buy and boosted its price target to $132 (up from $73), increasing analyst conviction and providing a higher benchmark for investors. Arete Research upgrade (coverage)
• Positive Sentiment: Product distribution: Roku CEO said the company will expand its $2.99/month ad‑free channel “Howdy” to other platforms, signaling a push to grow subscription revenue and broaden the channel’s addressable market beyond Roku devices. That distribution strategy can lift recurring revenue if uptake scales. Roku’s $3 streaming service Howdy will be coming to other platforms, CEO says
• Neutral Sentiment: Roku’s CEO discussed a new $3/month ad‑free streamer and predicted an industry milestone — a “100% AI‑generated hit movie” within three years. This highlights strategy and AI experimentation but is speculative and unlikely to meaningfully change near‑term financials. Roku CEO Talks New $3/Month Ad-Free Streamer
• Negative Sentiment: Insider selling: Roku executives (including CAO Matthew Banks) disclosed share sales in early January, reducing insider holdings — a signal some investors view as negative governance/conviction information. Matthew C. Banks Form 4
• Negative Sentiment: Market reaction: despite upgrades and product news, the stock is trading down as investors weigh near‑term ad‑revenue execution, subscription monetization cadence, and the insider sales — creating cautious positioning. Roku Trading Down After Insider Selling

Hedge Funds Weigh In On Roku

A number of hedge funds and other institutional investors have recently made changes to their positions in the stock. Vanguard Group Inc. lifted its position in Roku by 2.5% during the 3rd quarter. Vanguard Group Inc. now owns 12,998,674 shares of the company’s stock worth $1,301,557,000 after acquiring an additional 322,858 shares during the period. Acadian Asset Management LLC raised its stake in shares of Roku by 41.2% during the second quarter. Acadian Asset Management LLC now owns 2,691,643 shares of the company’s stock worth $236,545,000 after purchasing an additional 785,864 shares during the last quarter. AQR Capital Management LLC grew its position in Roku by 275.5% in the 3rd quarter. AQR Capital Management LLC now owns 2,586,125 shares of the company’s stock valued at $258,897,000 after buying an additional 1,897,407 shares during the last quarter. Tableaux LLC acquired a new position in Roku in the 2nd quarter valued at $1,746,000. Finally, Holocene Advisors LP raised its position in Roku by 352.3% during the 3rd quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock worth $165,259,000 after buying an additional 1,285,585 shares during the last quarter. Hedge funds and other institutional investors own 86.30% of the company’s stock.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.