Booking (NASDAQ:BKNG) CEO Sells $4,937,817.02 in Stock

Booking Holdings Inc. (NASDAQ:BKNG) CEO Glenn Fogel sold 953 shares of the firm’s stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $5,181.34, for a total transaction of $4,937,817.02. Following the sale, the chief executive officer directly owned 19,615 shares in the company, valued at approximately $101,631,984.10. The trade was a 4.63% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website.

Booking Trading Down 1.5%

Shares of Booking stock traded down $77.15 on Friday, hitting $5,115.91. The stock had a trading volume of 372,714 shares, compared to its average volume of 207,895. The stock has a market cap of $164.89 billion, a price-to-earnings ratio of 33.25, a P/E/G ratio of 1.13 and a beta of 1.23. Booking Holdings Inc. has a 52-week low of $4,096.23 and a 52-week high of $5,839.41. The company’s 50 day moving average price is $5,182.53 and its 200 day moving average price is $5,366.38.

Booking (NASDAQ:BKNG) last announced its earnings results on Tuesday, October 28th. The business services provider reported $99.50 EPS for the quarter, beating analysts’ consensus estimates of $95.56 by $3.94. Booking had a net margin of 19.37% and a negative return on equity of 134.86%. The business had revenue of $9.01 billion during the quarter, compared to analysts’ expectations of $8.71 billion. During the same period in the prior year, the company earned $83.39 earnings per share. The business’s revenue was up 12.7% compared to the same quarter last year. Analysts predict that Booking Holdings Inc. will post 209.92 EPS for the current fiscal year.

Booking Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Wednesday, December 31st. Stockholders of record on Friday, December 5th were paid a dividend of $9.60 per share. This represents a $38.40 dividend on an annualized basis and a dividend yield of 0.8%. The ex-dividend date of this dividend was Friday, December 5th. Booking’s dividend payout ratio (DPR) is 24.96%.

Institutional Investors Weigh In On Booking

Institutional investors have recently modified their holdings of the business. Y Intercept Hong Kong Ltd increased its holdings in shares of Booking by 15.6% during the 2nd quarter. Y Intercept Hong Kong Ltd now owns 511 shares of the business services provider’s stock valued at $2,958,000 after acquiring an additional 69 shares during the last quarter. Vontobel Holding Ltd. raised its position in shares of Booking by 18.6% in the second quarter. Vontobel Holding Ltd. now owns 75,534 shares of the business services provider’s stock valued at $437,284,000 after purchasing an additional 11,829 shares during the period. Panagora Asset Management Inc. raised its position in shares of Booking by 67.3% in the second quarter. Panagora Asset Management Inc. now owns 30,210 shares of the business services provider’s stock valued at $174,893,000 after purchasing an additional 12,148 shares during the period. GRIMES & Co WEALTH MANAGEMENT LLC lifted its stake in shares of Booking by 339.0% in the third quarter. GRIMES & Co WEALTH MANAGEMENT LLC now owns 180 shares of the business services provider’s stock worth $974,000 after buying an additional 139 shares during the last quarter. Finally, Covey Capital Advisors LLC boosted its holdings in shares of Booking by 1.0% during the 2nd quarter. Covey Capital Advisors LLC now owns 1,117 shares of the business services provider’s stock worth $6,467,000 after buying an additional 11 shares during the period. Institutional investors own 92.42% of the company’s stock.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: KAYAK’s 2026 “What the Future” report highlights destination and behavior trends that support continued travel demand — a tailwind for Booking’s core marketplaces. KAYAK Predicts: Well-th trips, next gen destinations, and small-town escapes to define travel this year
• Neutral Sentiment: Options-market flow is being analyzed for directional bets and hedging around BKNG — this can signal positioning but is not a definitive directional catalyst by itself. 6BKNG : What the Options Market Tells Us About Booking Holdings
• Neutral Sentiment: Heightened investor interest and search activity around Booking is drawing attention but doesn’t by itself explain near-term price direction. Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
• Neutral Sentiment: Roundups and analyst coverage (e.g., top stock reports) are increasing visibility but provide mixed, non-specific short-term impact. Top Stock Reports for American Express, Intuitive Surgical & Booking
• Negative Sentiment: CEO Glenn D. Fogel disclosed sales totaling 1,013 shares on Jan. 15 (two Form 4 filings) for roughly $5.25M — a visible reduction in insider holdings that can pressure sentiment despite the small percentage change relative to total ownership. Form 4 (Fogel) – SEC Filing Form 4 (Fogel) – SEC Filing
• Negative Sentiment: Director Vanessa Ames Wittman sold 15 shares (~$77.9k) on Jan. 15 — a small absolute amount but contributes to the pattern of insider selling cited by the market. Form 4 (Wittman) – SEC Filing

Wall Street Analyst Weigh In

A number of equities research analysts have recently commented on BKNG shares. Sanford C. Bernstein lowered their price objective on Booking from $5,433.00 to $5,407.00 and set a “market perform” rating for the company in a research report on Tuesday, January 6th. Cowen restated a “buy” rating on shares of Booking in a report on Wednesday, December 3rd. Wells Fargo & Company upped their price objective on shares of Booking from $5,523.00 to $5,954.00 and gave the company an “equal weight” rating in a research note on Friday, January 9th. Bank of America upgraded Booking from a “neutral” rating to a “buy” rating and set a $6,000.00 price target for the company in a research note on Monday, November 24th. Finally, UBS Group set a $6,806.00 price objective on Booking and gave the stock a “buy” rating in a report on Wednesday, October 29th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating and eight have given a Hold rating to the company. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $6,225.56.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.