Xponential Fitness (NYSE:XPOF – Get Free Report) and Town Sports International (OTCMKTS:CLUBQ – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, risk, profitability and valuation.
Profitability
This table compares Xponential Fitness and Town Sports International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Xponential Fitness | -15.30% | -6.85% | 5.49% |
| Town Sports International | N/A | N/A | N/A |
Institutional and Insider Ownership
58.6% of Xponential Fitness shares are owned by institutional investors. 42.3% of Xponential Fitness shares are owned by company insiders. Comparatively, 32.2% of Town Sports International shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Xponential Fitness | $320.35 million | 1.25 | -$64.95 million | ($1.65) | -4.97 |
| Town Sports International | N/A | N/A | N/A | N/A | N/A |
Town Sports International has lower revenue, but higher earnings than Xponential Fitness.
Analyst Ratings
This is a breakdown of current ratings and target prices for Xponential Fitness and Town Sports International, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Xponential Fitness | 1 | 6 | 2 | 1 | 2.30 |
| Town Sports International | 0 | 0 | 0 | 0 | 0.00 |
Xponential Fitness presently has a consensus price target of $11.69, suggesting a potential upside of 42.62%. Given Xponential Fitness’ stronger consensus rating and higher possible upside, equities research analysts clearly believe Xponential Fitness is more favorable than Town Sports International.
Summary
Xponential Fitness beats Town Sports International on 8 of the 10 factors compared between the two stocks.
About Xponential Fitness
Xponential Fitness, Inc., through its subsidiaries, operates as a boutique fitness franchisor in North America. It offers pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga services under the Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, Rumble, AKT, Stride, and BFT brands. Xponential Fitness, Inc. was founded in 2017 and is headquartered in Irvine, California.
About Town Sports International
Town Sports International Holdings, Inc., together with its subsidiaries, owns and operates fitness clubs in the Northeast and Mid-Atlantic regions of the United States. The company's clubs offer special purpose rooms for group fitness classes; and other exercise programs, as well as accommodate cardiovascular and strength-training equipment. Its clubs also provide amenities, including swimming pools, racquet and basketball courts, and functional training zones, as well as babysitting services; and fee-based program services, which comprise personal and small group training, children's programs, and summer camps for kids. The company sells its memberships through direct sales at the club level, as well as corporate and group sales; and through its Websites. As of December 31, 2019, it owned and operated 186 fitness clubs. The company was founded in 1973 and is based in Jupiter, Florida.
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