Chanson International (NASDAQ:CHSN – Get Free Report) and Spectrum Brands (NYSE:SPB – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their profitability, valuation, risk, analyst recommendations, institutional ownership, earnings and dividends.
Analyst Recommendations
This is a summary of current ratings and target prices for Chanson International and Spectrum Brands, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Chanson International | 1 | 0 | 0 | 0 | 1.00 |
| Spectrum Brands | 0 | 2 | 4 | 0 | 2.67 |
Spectrum Brands has a consensus price target of $77.00, suggesting a potential upside of 24.37%. Given Spectrum Brands’ stronger consensus rating and higher probable upside, analysts plainly believe Spectrum Brands is more favorable than Chanson International.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Chanson International | $18.23 million | 0.07 | $760,000.00 | N/A | N/A |
| Spectrum Brands | $2.81 billion | 0.52 | $99.70 million | $3.96 | 15.63 |
Spectrum Brands has higher revenue and earnings than Chanson International.
Volatility and Risk
Chanson International has a beta of -2.55, suggesting that its stock price is 355% less volatile than the S&P 500. Comparatively, Spectrum Brands has a beta of 0.69, suggesting that its stock price is 31% less volatile than the S&P 500.
Institutional and Insider Ownership
2.8% of Chanson International shares are held by institutional investors. 3.9% of Spectrum Brands shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Profitability
This table compares Chanson International and Spectrum Brands’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Chanson International | N/A | N/A | N/A |
| Spectrum Brands | 3.56% | 7.29% | 4.00% |
Summary
Spectrum Brands beats Chanson International on 11 of the 12 factors compared between the two stocks.
About Chanson International
Chanson International Holding manufactures and sells a range of bakery products, seasonal products, and beverage products for individual and corporate customers. It offers packaged bakery products, such as cakes, bread, sweets, and snacks; birthday cakes; made-in-store pastries; mooncakes and zongzi products; and other products, including sandwiches, salads, toasts, croissants, soups, and desserts, as well as beverages and juice products. The company sells its products through a chain of bakeries, as well as digital platforms and third-party online food ordering platforms. It also offers eat-in services in its stores. The company sells its bakery and other products under the George Chanson, Patisserie Chanson, and Chanson brand names. It operates in Xinjiang in the People's Republic of China; and New York City, the United States. The company was formerly known as formerly known as RON Holding Limited and changed its name to Chanson International Holding in December 2020. The company was incorporated in 2019 and is headquartered in Urumqi, China. Chanson International Holding operates as a subsidiary of Danton Global Limited.
About Spectrum Brands
Spectrum Brands Holdings, Inc. operates as a branded consumer products and home essentials company in North America, Europe, the Middle East, Africa, and Asia-Pacific regions. It operates through three segments: Home and Personal Care; Global Pet Care; and Home and Garden. The Home and Personal Care segment provides home appliances under the Black & Decker, Russell Hobbs, George Foreman, PowerXL, Emeril Legasse, Copper Chef, Toastmaster, Juiceman, Farberware, and Breadman brands; and personal care products under the Remington brand. The Global Pet Care segment provides dog and cat chews, treats, wet and dry foods, dog and cat clean-up and food, training, health and grooming, indoor birds, and small animal food and care products under the Good'n'Fun, DreamBone, GOOD BOY, SmartBones, IAMS, EUKANUBA, Nature's Miracle, FURminator, Dingo, 8IN1, Meowee!, and Wild Harvest brands. This segment also offers aquarium kits, stand-alone tanks, and aquatics equipment and consumables under the Tetra, Marineland, Instant Ocean, GloFish, and OmegaSea brands. The Home and Garden segment provides outdoor insect and weed control solutions, and animal repellents under the Spectracide, Garden Safe, Liquid Fence, and EcoLogic brands; household pest control solutions under the Hot Shot, Black Flag, Real-Kill, Ultra Kill, The Ant Trap, and Rid-A-Bug brand names; household surface cleaning, maintenance, and restoration products, including bottled liquids, mops, wipes, and markers under the Rejuvenate brand name; and personal-use pesticides and insect repellent products under the Cutter and Repel brands. The company sells its products through retailers, e-commerce and online retailers, wholesalers, and distributors. Spectrum Brands Holdings, Inc. was founded in 1906 and is headquartered in Middleton, Wisconsin.
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