ServiceNow (NYSE:NOW) Hits New 52-Week Low – What’s Next?

ServiceNow, Inc. (NYSE:NOW) reached a new 52-week low during trading on Tuesday . The company traded as low as $126.00 and last traded at $125.7280, with a volume of 3287400 shares traded. The stock had previously closed at $127.31.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow struck a three‑year strategic deal to embed OpenAI models (including GPT‑5.2) and deliver agentic AI across its platform, which should materially boost automation, customer value and product differentiation. Read More.
• Positive Sentiment: The company and OpenAI framed the collaboration publicly (BusinessWire, WSJ, Benzinga coverage), reinforcing the message that ServiceNow is positioning to monetize next‑gen AI agents across enterprise workflows — a clear long‑term growth catalyst. Read More.
• Positive Sentiment: Analyst support remains strong: TD Cowen reiterated a Buy with a $200 target, and other firms (Evercore ISI, Oppenheimer, Stifel) continue to highlight solid execution and AI tailwinds, which cushions downside and supports a recovery thesis. Read More.
• Neutral Sentiment: Management messaging at Davos and pieces on new workflow/security capabilities (biometrics) suggest a broader product roadmap, but these are medium‑term storylines rather than immediate revenue drivers. Read More.
• Negative Sentiment: Shares have been in a multi‑week decline and recently hit lows not seen since late 2023; weak momentum and technicals (50/200‑day moving averages well above current price) are pressuring the stock. Read More.
• Negative Sentiment: Near‑term headwinds include M&A-related concerns, potential reductions in U.S. federal spending and specific contract risks flagged by analysts — factors that could weigh on short‑term revenue visibility despite the OpenAI deal. Read More.

Wall Street Analysts Forecast Growth

Several research firms recently issued reports on NOW. Royal Bank Of Canada reaffirmed an “outperform” rating and set a $195.00 price target (down previously from $240.00) on shares of ServiceNow in a research note on Monday, January 5th. Zacks Research cut ServiceNow from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 11th. The Goldman Sachs Group downgraded ServiceNow from a “buy” rating to a “sell” rating in a report on Monday, January 12th. Arete upgraded ServiceNow from a “neutral” rating to a “buy” rating and set a $200.00 price objective on the stock in a report on Tuesday, January 6th. Finally, DA Davidson set a $220.00 target price on ServiceNow and gave the company a “buy” rating in a research report on Tuesday, December 16th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $216.11.

ServiceNow Stock Down 0.3%

The stock has a fifty day moving average price of $156.93 and a two-hundred day moving average price of $175.08. The firm has a market capitalization of $131.81 billion, a P/E ratio of 76.79, a P/E/G ratio of 2.19 and a beta of 0.98. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.06 and a current ratio of 1.06.

Insider Buying and Selling

In related news, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction dated Friday, November 28th. The shares were sold at an average price of $161.60, for a total transaction of $242,400.00. Following the sale, the director owned 47,930 shares in the company, valued at $7,745,488. This represents a 3.03% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider Paul Fipps sold 1,525 shares of ServiceNow stock in a transaction that occurred on Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total value of $249,352.75. Following the completion of the transaction, the insider owned 2,705 shares of the company’s stock, valued at approximately $442,294.55. The trade was a 36.05% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders sold 15,310 shares of company stock worth $2,533,585. Company insiders own 0.34% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Kilter Group LLC acquired a new position in shares of ServiceNow during the 2nd quarter valued at $25,000. IAG Wealth Partners LLC grew its holdings in ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 18 shares during the period. Noble Wealth Management PBC raised its position in ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 128 shares in the last quarter. Lodestone Wealth Management LLC acquired a new stake in ServiceNow in the 4th quarter valued at about $26,000. Finally, Bogart Wealth LLC boosted its position in shares of ServiceNow by 93.8% during the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after purchasing an additional 15 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.