Retirement Planning Group LLC Has $4.57 Million Holdings in Alphabet Inc. $GOOG

Retirement Planning Group LLC boosted its stake in Alphabet Inc. (NASDAQ:GOOG) by 37.5% in the third quarter, HoldingsChannel.com reports. The firm owned 18,744 shares of the information services provider’s stock after buying an additional 5,108 shares during the period. Retirement Planning Group LLC’s holdings in Alphabet were worth $4,565,000 at the end of the most recent quarter.

Several other large investors have also bought and sold shares of GOOG. Brighton Jones LLC lifted its position in shares of Alphabet by 5.6% in the 4th quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock worth $22,901,000 after purchasing an additional 6,410 shares during the period. Parkshore Wealth Management Inc. bought a new position in Alphabet during the second quarter worth $202,000. Rooted Wealth Advisors Inc. raised its stake in Alphabet by 34.1% during the second quarter. Rooted Wealth Advisors Inc. now owns 5,105 shares of the information services provider’s stock worth $926,000 after buying an additional 1,299 shares during the last quarter. Farmers & Merchants Investments Inc. lifted its holdings in Alphabet by 1.2% in the second quarter. Farmers & Merchants Investments Inc. now owns 146,022 shares of the information services provider’s stock valued at $25,903,000 after buying an additional 1,749 shares during the period. Finally, LCM Capital Management Inc boosted its position in Alphabet by 2.8% during the second quarter. LCM Capital Management Inc now owns 3,440 shares of the information services provider’s stock valued at $610,000 after acquiring an additional 93 shares during the last quarter. 27.26% of the stock is owned by institutional investors.

Alphabet Trading Down 2.5%

Shares of Alphabet stock opened at $322.16 on Wednesday. The stock has a market capitalization of $3.89 trillion, a PE ratio of 31.77, a price-to-earnings-growth ratio of 1.82 and a beta of 1.09. Alphabet Inc. has a 52 week low of $142.66 and a 52 week high of $341.20. The stock has a 50 day moving average price of $313.45 and a two-hundred day moving average price of $258.16. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75.

Alphabet (NASDAQ:GOOG) last issued its earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The company had revenue of $102.35 billion for the quarter, compared to analysts’ expectations of $99.90 billion. During the same period last year, the business earned $2.12 EPS. Alphabet’s quarterly revenue was up 15.9% compared to the same quarter last year. As a group, equities analysts anticipate that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were issued a dividend of $0.21 per share. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, December 8th. Alphabet’s dividend payout ratio (DPR) is currently 8.28%.

Analyst Ratings Changes

Several research analysts have recently weighed in on the company. DA Davidson set a $300.00 price objective on Alphabet in a research report on Tuesday, November 25th. Cowen reaffirmed a “buy” rating on shares of Alphabet in a research note on Tuesday, January 13th. TD Cowen lifted their target price on Alphabet from $350.00 to $355.00 and gave the stock a “buy” rating in a report on Tuesday, January 13th. Loop Capital upgraded Alphabet from a “hold” rating to a “strong-buy” rating in a report on Tuesday, November 18th. Finally, HSBC reaffirmed a “buy” rating and set a $335.00 price objective on shares of Alphabet in a research report on Thursday, October 30th. Seven analysts have rated the stock with a Strong Buy rating, thirty-one have issued a Buy rating, three have given a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat, the company presently has an average rating of “Buy” and a consensus target price of $321.97.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Strong commercial traction for Gemini AI — reports show a surge in sales of Gemini models, supporting Alphabet’s AI revenue thesis and cloud monetization outlook. Google Sees Surge in Sales of Gemini AI Models
• Positive Sentiment: Usage growth: Gemini API calls have more than doubled in recent months, indicating rising developer and enterprise adoption that should help drive ad and cloud revenue over time. Gemini Usage Explodes as API Calls More than Double in Five Months
• Positive Sentiment: Wall Street bullishness: several analysts raised targets this week (examples: UBS $345, RBC to $375, BofA $370), reinforcing upside expectations tied to AI advertising and cloud momentum. New Analyst Forecast: $GOOGL Given $345 Price Target RBC Raises Alphabet (GOOGL) Target on AI Advertising Momentum
• Neutral Sentiment: Macro/sector moves: Goldman and other banks are broadly boosting tech price targets, a tailwind for sentiment but not an immediate catalyst for price action. Goldman Sachs Raising Price Targets 10%+ on Tech and Financial Blue Chip Giants
• Neutral Sentiment: Positive longer-term narrative: multiple pieces highlight strong Q4 results, a large AI-driven cloud backlog and historical shareholder returns, supporting a constructive medium-term case. Investors’ Confidence Boosted Alphabet (GOOG) in Q4
• Negative Sentiment: Macro/headline risk: President Trump’s tariff rhetoric (Greenland) and EU tariff talk spurred a tech-led selloff that pressured GOOG alongside peers — a short-term headwind unrelated to fundamentals. NVDA, GOOGL, AMZN: Trump’s Greenland Gambit Rattles Big Tech as EU Weighs Salvo
• Negative Sentiment: Outperformance fade / profit-taking: coverage noted Alphabet fell more than the broader market today, reflecting profit-taking after strong 2025 gains. Here’s Why Alphabet Inc. (GOOG) Fell More Than Broader Market
• Negative Sentiment: Isomorphic Labs delay: Google-backed drug-discovery unit pushed its first clinical trials to late 2026, trimming a speculative long-term upside driver. Google-backed AI drug discovery startup Isomorphic Labs delays clinical trial timeline
• Negative Sentiment: Insider selling highlighted by data services (large recent insider disposals) can amplify short-term caution among some investors. New Analyst Forecast: $GOOGL Given $345 Price Target (insider data)

Insider Activity at Alphabet

In other Alphabet news, CEO Sundar Pichai sold 32,500 shares of the business’s stock in a transaction that occurred on Wednesday, January 7th. The stock was sold at an average price of $321.21, for a total transaction of $10,439,325.00. Following the completion of the sale, the chief executive officer directly owned 2,244,372 shares of the company’s stock, valued at approximately $720,914,730.12. The trade was a 1.43% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, CAO Amie Thuener O’toole sold 2,778 shares of the stock in a transaction that occurred on Monday, December 15th. The stock was sold at an average price of $312.30, for a total value of $867,569.40. Following the completion of the sale, the chief accounting officer directly owned 8,962 shares of the company’s stock, valued at approximately $2,798,832.60. This trade represents a 23.66% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 192,687 shares of company stock valued at $58,728,068 over the last quarter. 12.99% of the stock is currently owned by company insiders.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.