Alphabet Inc. $GOOG Shares Sold by Gerber LLC

Gerber LLC lessened its stake in shares of Alphabet Inc. (NASDAQ:GOOG) by 63.6% during the 3rd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund owned 2,165 shares of the information services provider’s stock after selling 3,776 shares during the period. Gerber LLC’s holdings in Alphabet were worth $527,000 at the end of the most recent reporting period.

Other hedge funds have also bought and sold shares of the company. Brighton Jones LLC raised its stake in Alphabet by 5.6% in the 4th quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock worth $22,901,000 after acquiring an additional 6,410 shares during the last quarter. CRA Financial Services LLC grew its stake in Alphabet by 1.5% during the 2nd quarter. CRA Financial Services LLC now owns 27,786 shares of the information services provider’s stock valued at $4,929,000 after purchasing an additional 414 shares during the last quarter. Golden State Equity Partners increased its holdings in shares of Alphabet by 31.0% in the second quarter. Golden State Equity Partners now owns 6,607 shares of the information services provider’s stock valued at $1,172,000 after purchasing an additional 1,562 shares during the period. CHICAGO TRUST Co NA raised its stake in shares of Alphabet by 15.5% in the second quarter. CHICAGO TRUST Co NA now owns 40,998 shares of the information services provider’s stock worth $7,273,000 after purchasing an additional 5,490 shares during the last quarter. Finally, Occidental Asset Management LLC lifted its holdings in shares of Alphabet by 35.0% during the second quarter. Occidental Asset Management LLC now owns 56,152 shares of the information services provider’s stock worth $9,961,000 after purchasing an additional 14,567 shares during the period. Institutional investors and hedge funds own 27.26% of the company’s stock.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Apple plans to power an upgraded Siri with Google’s Gemini later this year — a major distribution win that could boost usage, licensing and model revenue for Alphabet if Gemini becomes the default assistant model on iPhones. Apple to Turn Siri Into AI Chatbot Powered by Google’s Gemini
• Positive Sentiment: Reports show a surge in sales of Gemini AI models, signaling stronger commercial adoption and improved monetization of Google Cloud/AI offerings. That supports revenue growth expectations tied to Alphabet’s AI stack. Google Sees Surge in Sales of Gemini AI Models
• Positive Sentiment: RBC and several sell-side firms have nudged targets/ratings higher on AI-driven ad and cloud momentum; fresh analyst price-target increases are supporting sentiment and likely contributing to the rally. RBC Raises Alphabet (GOOGL) Target on AI Advertising Momentum
• Positive Sentiment: Investor commentary and strategy pieces highlight Alphabet as a top AI beneficiary (Gemini, TPUs, cloud), and Berkshire Hathaway’s stake continues to be cited as a long-term confidence vote. These narratives underpin inflows and multiple expansion. Alphabet: Q4 Earnings Surprises May Not Be Just About AI
• Neutral Sentiment: YouTube leadership highlights the need to manage AI-generated content (“AI slop”) — an operational priority that may increase moderation costs or require product changes but also reflects responsible scaling of AI features. YouTube chief says ‘managing AI slop’ is a priority for 2026
• Neutral Sentiment: Isomorphic Labs (Google-backed) pushed clinical trials later in 2026 — a setback for that drug-discovery timeline but limited near-term impact on Alphabet’s core revenue. Google-backed AI drug discovery startup Isomorphic Labs delays clinical trial timeline
• Neutral Sentiment: Market-flow coverage noted that GOOG contributed to ETF (VTI) gains today — a sign institutional weight is helping performance but not a company-specific fundamental change. VTI is up 1.1% today, on GOOG stock price movement
• Negative Sentiment: Macro/headline risk: recent geopolitical/tariff rhetoric and broader tech pullbacks have knocked big-cap tech at times, creating short-term volatility that can offset positive fundamental news. America’s Biggest Tech Stocks Lead Tuesday’s Selloff as Trump’s Greenland Rhetoric Rattles Markets
• Negative Sentiment: Recent data show episodic larger intraday dips vs. the market and heavy insider selling disclosures in prior quarters—factors investors watch as potential near-term headwinds to sentiment. Here’s Why Alphabet Inc. (GOOG) Fell More Than Broader Market

Insider Buying and Selling at Alphabet

In other news, insider John Kent Walker sold 17,829 shares of the business’s stock in a transaction dated Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the completion of the sale, the insider owned 42,972 shares of the company’s stock, valued at $13,531,453.08. The trade was a 29.32% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CEO Sundar Pichai sold 32,500 shares of the company’s stock in a transaction dated Wednesday, December 3rd. The stock was sold at an average price of $319.50, for a total transaction of $10,383,750.00. Following the transaction, the chief executive officer owned 2,272,119 shares of the company’s stock, valued at approximately $725,942,020.50. This trade represents a 1.41% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 192,687 shares of company stock valued at $58,728,068 over the last ninety days. Corporate insiders own 12.99% of the company’s stock.

Alphabet Stock Performance

Shares of GOOG stock opened at $328.38 on Thursday. The company has a market capitalization of $3.96 trillion, a P/E ratio of 32.38, a P/E/G ratio of 1.78 and a beta of 1.09. The business’s 50 day moving average is $314.27 and its two-hundred day moving average is $258.65. The company has a current ratio of 1.75, a quick ratio of 1.75 and a debt-to-equity ratio of 0.06. Alphabet Inc. has a 12-month low of $142.66 and a 12-month high of $341.20.

Alphabet (NASDAQ:GOOG) last posted its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The business had revenue of $102.35 billion during the quarter, compared to analysts’ expectations of $99.90 billion. During the same period in the previous year, the business earned $2.12 earnings per share. The business’s revenue was up 15.9% compared to the same quarter last year. Analysts expect that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were issued a dividend of $0.21 per share. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, December 8th. Alphabet’s dividend payout ratio (DPR) is presently 8.28%.

Wall Street Analyst Weigh In

GOOG has been the topic of several research reports. Rosenblatt Securities set a $279.00 price target on shares of Alphabet in a report on Thursday, October 30th. KeyCorp reiterated an “overweight” rating and issued a $330.00 price objective on shares of Alphabet in a research note on Thursday, October 30th. BMO Capital Markets restated an “outperform” rating and set a $340.00 target price on shares of Alphabet in a research report on Thursday, October 30th. DA Davidson set a $300.00 price target on shares of Alphabet in a report on Tuesday, November 25th. Finally, Phillip Securities upgraded Alphabet from a “moderate buy” rating to a “strong-buy” rating in a research note on Friday, November 7th. Seven analysts have rated the stock with a Strong Buy rating, thirty have given a Buy rating, three have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, the company presently has an average rating of “Buy” and a consensus target price of $321.97.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.