Netflix (NASDAQ:NFLX – Free Report) had its target price lowered by BMO Capital Markets from $143.00 to $135.00 in a research note published on Wednesday morning, Marketbeat reports. The brokerage currently has an outperform rating on the Internet television network’s stock.
A number of other equities research analysts also recently weighed in on the company. Wedbush dropped their target price on Netflix from $140.00 to $115.00 and set an “outperform” rating for the company in a research report on Thursday, January 15th. Barclays reiterated a “neutral” rating and issued a $110.00 price objective on shares of Netflix in a research report on Friday, December 5th. Wells Fargo & Company cut their target price on shares of Netflix from $156.00 to $151.00 and set an “overweight” rating on the stock in a research report on Wednesday, October 22nd. HSBC assumed coverage on shares of Netflix in a research report on Monday, January 12th. They set a “buy” rating and a $107.00 price target for the company. Finally, Pivotal Research dropped their price target on shares of Netflix from $105.00 to $95.00 and set a “hold” rating for the company in a research note on Wednesday. One equities research analyst has rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, seventeen have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $118.63.
Read Our Latest Stock Analysis on Netflix
Netflix Trading Up 3.1%
Netflix (NASDAQ:NFLX – Get Free Report) last issued its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The business had revenue of $12.05 billion during the quarter, compared to analyst estimates of $11.97 billion. During the same quarter last year, the business posted $0.43 earnings per share. Netflix’s revenue for the quarter was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, equities analysts expect that Netflix will post 24.58 earnings per share for the current fiscal year.
Insider Transactions at Netflix
In other news, insider David A. Hyman sold 314,620 shares of Netflix stock in a transaction dated Tuesday, November 4th. The stock was sold at an average price of $109.98, for a total transaction of $34,603,166.08. Following the transaction, the insider owned 316,100 shares in the company, valued at $34,765,942.40. The trade was a 49.88% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Reed Hastings sold 426,290 shares of the business’s stock in a transaction that occurred on Friday, January 2nd. The shares were sold at an average price of $91.67, for a total value of $39,078,004.30. Following the completion of the transaction, the director owned 3,940 shares of the company’s stock, valued at $361,179.80. This represents a 99.08% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 1,653,599 shares of company stock valued at $173,141,263. Insiders own 1.37% of the company’s stock.
Institutional Inflows and Outflows
Institutional investors have recently bought and sold shares of the stock. Imprint Wealth LLC bought a new position in Netflix during the 3rd quarter worth about $25,000. Legacy Investment Solutions LLC bought a new stake in shares of Netflix in the second quarter valued at about $31,000. Retirement Wealth Solutions LLC acquired a new position in shares of Netflix during the third quarter worth about $28,000. Stephens Consulting LLC grew its holdings in shares of Netflix by 150.0% during the second quarter. Stephens Consulting LLC now owns 25 shares of the Internet television network’s stock worth $33,000 after buying an additional 15 shares in the last quarter. Finally, Rossby Financial LCC bought a new stake in Netflix in the 2nd quarter valued at approximately $35,000. Institutional investors own 80.93% of the company’s stock.
Netflix News Summary
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Solid quarter and subscriber milestone — Netflix beat Q4 revenue/earnings estimates modestly and surpassed ~325 million paid subscribers, which supports the base streaming growth story and cash generation outlook. Netflix Just Topped 325 Million Subscribers
- Positive Sentiment: Institutional buying and options activity — Large call-volume and reported purchases by funds (e.g., ARK) show pockets of bullish positioning that can prop short-term upside amid the noise. Cathie Wood Loads Up on Netflix
- Neutral Sentiment: Mixed analyst commentary — Some firms reaffirm bullish views (e.g., Bernstein) while others trim targets; consensus remains split between “buy” and cautious views as models are re-run to account for the WBD deal and slower guidance. Analysts Share Mixed Remarks on Netflix
- Negative Sentiment: Acquisition battle and regulatory uncertainty — The takeover fight for Warner Bros. (Netflix’s ~$82.7B all-cash offer vs. Paramount/Skydance counterpressure) is escalating; that contest raises antitrust and financing risk and is the primary driver of investor caution. Netflix says Paramount bid ‘doesn’t pass sniff test’
- Negative Sentiment: All-cash structure and financing impact — Netflix amended the WBD offer to all cash and suspended buybacks, increasing near-term cash needs and removing a prior EPS support; that elevates leverage/financial risk if the deal proceeds. Netflix Just Upped Its Bid for Warner Bros. to All Cash
- Negative Sentiment: Analysts cut targets and warn on guidance — Multiple shops lowered price targets or issued cautious notes after Q4 and the WBD bid (Baird, TD Cowen, HSBC and others), pressuring sentiment and weighing on valuation. Baird Adjusts Price Target on Netflix
- Negative Sentiment: Political/regulatory spotlight — Netflix executives will face hearings (Senate testimony reported), raising the chance of regulatory hurdles and prolonging deal uncertainty. Sarandos to Testify in Senate Hearing
- Negative Sentiment: Market-level re-rating — Despite solid results, the stock remains well below its 2025 highs as investors price in slower growth and deal risk; that macro re-pricing is keeping volatility elevated. Netflix Stock Drops 35%+ After Q4 as WBD Deal Risk Rises
About Netflix
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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