Jefferies Financial Group Lowers ServiceNow (NYSE:NOW) Price Target to $175.00

ServiceNow (NYSE:NOW) had its price target decreased by Jefferies Financial Group from $230.00 to $175.00 in a report issued on Friday,Benzinga reports. The firm currently has a “buy” rating on the information technology services provider’s stock. Jefferies Financial Group’s price objective would indicate a potential upside of 36.12% from the stock’s previous close.

Several other brokerages also recently weighed in on NOW. Morgan Stanley set a $263.00 price objective on shares of ServiceNow and gave the company an “overweight” rating in a research report on Thursday, October 30th. Capital One Financial reduced their price objective on shares of ServiceNow from $188.00 to $161.00 and set an “overweight” rating for the company in a research note on Friday, January 16th. Macquarie reissued a “neutral” rating and set a $172.00 price objective on shares of ServiceNow in a report on Thursday, January 8th. Cantor Fitzgerald reissued an “overweight” rating and issued a $240.00 target price on shares of ServiceNow in a report on Monday, October 27th. Finally, JPMorgan Chase & Co. raised their price objective on shares of ServiceNow from $204.00 to $215.00 and gave the company an “overweight” rating in a research note on Thursday, October 30th. Two research analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $209.07.

ServiceNow Stock Performance

Shares of NOW stock opened at $128.56 on Friday. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.06 and a current ratio of 1.06. The firm has a market capitalization of $133.50 billion, a price-to-earnings ratio of 77.73, a price-to-earnings-growth ratio of 2.16 and a beta of 0.98. The company has a 50 day moving average price of $154.23 and a 200 day moving average price of $173.83. ServiceNow has a one year low of $123.78 and a one year high of $239.62.

Insiders Place Their Bets

In related news, CFO Gina Mastantuono sold 2,075 shares of the firm’s stock in a transaction dated Friday, December 5th. The shares were sold at an average price of $170.00, for a total transaction of $352,750.00. Following the transaction, the chief financial officer directly owned 61,140 shares of the company’s stock, valued at approximately $10,393,800. This trade represents a 3.28% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Lawrence Jackson sold 1,325 shares of the stock in a transaction on Friday, November 28th. The stock was sold at an average price of $162.04, for a total value of $214,708.30. Following the sale, the director directly owned 1,615 shares in the company, valued at approximately $261,701.06. This trade represents a 45.07% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 15,310 shares of company stock worth $2,533,585 over the last three months. 0.34% of the stock is currently owned by corporate insiders.

Institutional Trading of ServiceNow

Several institutional investors and hedge funds have recently modified their holdings of the business. Kilter Group LLC bought a new position in ServiceNow in the second quarter valued at about $25,000. IAG Wealth Partners LLC increased its stake in shares of ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 18 shares in the last quarter. Noble Wealth Management PBC boosted its holdings in ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 128 shares in the last quarter. Lodestone Wealth Management LLC bought a new position in shares of ServiceNow in the fourth quarter valued at $26,000. Finally, Albion Financial Group UT boosted its position in shares of ServiceNow by 400.0% during the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider’s stock valued at $26,000 after buying an additional 136 shares during the last quarter. 87.18% of the stock is currently owned by institutional investors.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced deeper AI integrations (including work with OpenAI) and a new Build/partner program to support agentic AI across workflows — these moves strengthen the company’s AI roadmap and partner monetization potential. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: ServiceNow is beefing up its channel and partner programs (global partner programme, Build partner program, channel AI emphasis) to accelerate ecosystem sales and go‑to‑market for AI agents. This can help scale seat/consumption growth without proportional SG&A increases. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Buy-side interest: a CNBC segment shows an investor (Malcolm Ethridge) increasing exposure to NOW, signaling conviction from active managers. That can support short‑term demand. Trade Tracker: Malcolm Ethridge buys more ServiceNow
• Neutral Sentiment: Media/analyst attention: Zacks and other outlets flagged heavy investor searches and noted a 2.6% intraday uptick, reflecting heightened interest but not new fundamental info. ServiceNow (NOW) Rises Higher Than Market: Key Facts
• Neutral Sentiment: Jim Cramer mentioned ServiceNow’s earnings on his show, bringing retail attention that can amplify volatility but doesn’t itself change fundamentals. Jim Cramer Mentions ServiceNow (NOW)’s Earnings
• Negative Sentiment: Multiple analyst price‑target reductions this week (Mizuho, BMO, Citigroup among others) lower near‑term expectations and weigh on sentiment despite retained buy/outperform ratings; analysts trimmed PTs to the $175–$235 range from higher levels. Mizuho Has Lowered Expectations for ServiceNow (NYSE:NOW) Stock Price BTIG coverage link (context)

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.