Trilogy Capital Inc. Grows Stock Position in Alphabet Inc. $GOOGL

Trilogy Capital Inc. raised its stake in shares of Alphabet Inc. (NASDAQ:GOOGL) by 7.1% during the third quarter, Holdings Channel.com reports. The institutional investor owned 22,967 shares of the information services provider’s stock after buying an additional 1,519 shares during the period. Trilogy Capital Inc.’s holdings in Alphabet were worth $5,583,000 at the end of the most recent reporting period.

Several other institutional investors have also recently added to or reduced their stakes in the company. Breakwater Investment Management lifted its position in Alphabet by 1.0% during the third quarter. Breakwater Investment Management now owns 4,228 shares of the information services provider’s stock worth $1,028,000 after buying an additional 41 shares during the period. Wealth Alliance Advisory Group LLC increased its stake in shares of Alphabet by 1.0% during the 3rd quarter. Wealth Alliance Advisory Group LLC now owns 4,045 shares of the information services provider’s stock valued at $983,000 after acquiring an additional 41 shares during the last quarter. Clearview Wealth Advisors LLC lifted its holdings in shares of Alphabet by 3.3% during the 3rd quarter. Clearview Wealth Advisors LLC now owns 1,281 shares of the information services provider’s stock worth $312,000 after acquiring an additional 41 shares during the period. Kooman & Associates lifted its holdings in shares of Alphabet by 3.3% during the 3rd quarter. Kooman & Associates now owns 1,343 shares of the information services provider’s stock worth $326,000 after acquiring an additional 43 shares during the period. Finally, Contravisory Investment Management Inc. boosted its position in shares of Alphabet by 2.9% in the third quarter. Contravisory Investment Management Inc. now owns 1,572 shares of the information services provider’s stock worth $382,000 after acquiring an additional 44 shares during the last quarter. Institutional investors and hedge funds own 40.03% of the company’s stock.

Insiders Place Their Bets

In other news, insider John Kent Walker sold 17,829 shares of the business’s stock in a transaction dated Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total value of $5,614,173.81. Following the completion of the sale, the insider owned 42,972 shares of the company’s stock, valued at approximately $13,531,453.08. The trade was a 29.32% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Sundar Pichai sold 32,500 shares of the company’s stock in a transaction dated Wednesday, November 5th. The shares were sold at an average price of $283.48, for a total transaction of $9,213,100.00. Following the completion of the sale, the chief executive officer owned 2,337,119 shares in the company, valued at approximately $662,526,494.12. This trade represents a 1.37% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 189,909 shares of company stock valued at $57,927,282 in the last ninety days. Corporate insiders own 11.64% of the company’s stock.

Alphabet Price Performance

GOOGL stock opened at $330.52 on Friday. The stock’s 50 day moving average is $314.62 and its two-hundred day moving average is $258.45. Alphabet Inc. has a 52-week low of $140.53 and a 52-week high of $340.49. The company has a market capitalization of $3.99 trillion, a PE ratio of 32.60, a P/E/G ratio of 1.81 and a beta of 1.08. The company has a quick ratio of 1.75, a current ratio of 1.75 and a debt-to-equity ratio of 0.06.

Alphabet (NASDAQ:GOOGL) last released its earnings results on Wednesday, October 29th. The information services provider reported $2.87 EPS for the quarter, beating the consensus estimate of $2.29 by $0.58. The company had revenue of $102.35 billion during the quarter, compared to analysts’ expectations of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%. Analysts predict that Alphabet Inc. will post 8.9 earnings per share for the current fiscal year.

Analyst Upgrades and Downgrades

Several brokerages have recently issued reports on GOOGL. HSBC boosted their price objective on shares of Alphabet from $335.00 to $370.00 and gave the company a “buy” rating in a research note on Tuesday, December 2nd. BMO Capital Markets boosted their price target on Alphabet from $340.00 to $343.00 and gave the company an “outperform” rating in a research report on Tuesday, December 16th. Arete Research upped their price target on Alphabet from $300.00 to $380.00 and gave the stock a “buy” rating in a research note on Tuesday, December 2nd. Deutsche Bank Aktiengesellschaft boosted their target price on Alphabet from $340.00 to $370.00 and gave the stock a “buy” rating in a report on Tuesday. Finally, Phillip Securities upgraded shares of Alphabet from a “moderate buy” rating to a “strong-buy” rating in a report on Friday, November 7th. Three analysts have rated the stock with a Strong Buy rating, forty-two have assigned a Buy rating and five have issued a Hold rating to the company’s stock. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $330.94.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Multiple analyst price‑target raises have lifted sentiment — Raymond James raised its target to $400, Deutsche Bank to $370, and Wedbush to $360, all signaling higher earnings/AI potential expectations for GOOGL. Alphabet Stock Rises — Raymond James Hikes Price Target to $400
• Positive Sentiment: Waymo expanded its robotaxi service to Miami — operational progress at Waymo highlights Alphabet’s long‑term autonomous‑driving opportunity and potential new revenue channels. Waymo launches robotaxi service in Miami, extending U.S. lead
• Positive Sentiment: Google awarded long‑term power purchase agreements to Clearway Energy for data‑center carbon‑free energy — improves sustainability profile and predictable energy costs for cloud/data infrastructure. Alphabet’s Google Awards PPAs to Clearway Energy to Receive Carbon-Free Energy For Its Data Centers
• Positive Sentiment: Analyst commentary and sector pieces continue to cite Alphabet’s vertical AI integration (Gemini, TPUs, Cloud partnerships) as a durable competitive advantage — supports higher multiples and long‑term growth expectations. Google Stock Is Up 65: What’s Driving This Rally?
• Neutral Sentiment: MarketBeat flagged a modest pullback from record highs and advised patience for new buyers — technical consolidation vs. an outright sell‑off; key support near $300 could matter for timing buys. Alphabet Cools After the Run: Buy Now or Wait for a Better Entry?
• Neutral Sentiment: YouTube leadership is prioritizing management of AI‑generated content — important for user trust and ad ecosystem health, but mainly an operational/PR item rather than near‑term revenue catalyst. YouTube chief says ‘managing AI slop’ is a priority for 2026
• Neutral Sentiment: Market commentary (Jim Cramer) notes rotation away from Magnificent Seven during short‑term sector moves, though he expects rotation back eventually — suggests potential volatility from flow shifts. Jim Cramer says he’s not abandoning the Mag 7 stocks despite recent struggles. Here’s why
• Negative Sentiment: Cantor Fitzgerald downgraded Alphabet from “strong‑buy” to “hold” — a reminder that some sell‑side views are trimming near‑term upside, which can weigh on momentum if followed by others. Cantor Fitzgerald Downgrades Alphabet

About Alphabet

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.