Mizuho Cuts ServiceNow (NYSE:NOW) Price Target to $190.00

ServiceNow (NYSE:NOW) had its price objective trimmed by Mizuho from $210.00 to $190.00 in a research note released on Wednesday morning, Marketbeat.com reports. The brokerage currently has an outperform rating on the information technology services provider’s stock.

Several other equities research analysts have also weighed in on NOW. BMO Capital Markets dropped their price objective on shares of ServiceNow from $232.00 to $230.00 and set an “outperform” rating on the stock in a research note on Thursday, October 30th. Sanford C. Bernstein restated an “outperform” rating and set a $218.60 price objective on shares of ServiceNow in a research report on Thursday, October 30th. Cantor Fitzgerald reaffirmed an “overweight” rating and issued a $240.00 target price on shares of ServiceNow in a research report on Monday, October 27th. Zacks Research lowered shares of ServiceNow from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, November 11th. Finally, Stifel Nicolaus cut their price objective on shares of ServiceNow from $230.00 to $200.00 and set a “buy” rating on the stock in a research report on Friday, January 9th. Two analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have issued a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $209.07.

ServiceNow Stock Up 3.5%

NOW stock opened at $133.09 on Wednesday. The firm has a market cap of $138.20 billion, a price-to-earnings ratio of 80.47, a PEG ratio of 2.21 and a beta of 0.98. ServiceNow has a 1-year low of $123.78 and a 1-year high of $239.62. The firm has a fifty day moving average price of $153.50 and a two-hundred day moving average price of $173.31. The company has a debt-to-equity ratio of 0.13, a current ratio of 1.06 and a quick ratio of 1.06.

Insider Activity at ServiceNow

In related news, CFO Gina Mastantuono sold 2,075 shares of the stock in a transaction on Friday, December 5th. The stock was sold at an average price of $170.00, for a total value of $352,750.00. Following the completion of the transaction, the chief financial officer owned 61,140 shares in the company, valued at $10,393,800. This trade represents a 3.28% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, insider Paul Fipps sold 1,525 shares of ServiceNow stock in a transaction dated Tuesday, November 18th. The stock was sold at an average price of $163.51, for a total value of $249,352.75. Following the completion of the transaction, the insider directly owned 2,705 shares in the company, valued at $442,294.55. This represents a 36.05% decrease in their position. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 15,310 shares of company stock worth $2,533,585. 0.34% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently made changes to their positions in the company. Kilter Group LLC acquired a new position in ServiceNow in the 2nd quarter worth approximately $25,000. IAG Wealth Partners LLC lifted its holdings in shares of ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 18 shares in the last quarter. Total Investment Management Inc. acquired a new stake in shares of ServiceNow in the second quarter worth $31,000. LGT Financial Advisors LLC purchased a new position in shares of ServiceNow during the second quarter valued at $32,000. Finally, Bogart Wealth LLC grew its holdings in shares of ServiceNow by 93.8% during the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after buying an additional 15 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.