Procter & Gamble (NYSE:PG – Get Free Report) had its target price hoisted by analysts at Rothschild & Co Redburn from $155.00 to $157.00 in a report issued on Friday,MarketScreener reports. The brokerage currently has a “neutral” rating on the stock. Rothschild & Co Redburn’s price objective points to a potential upside of 4.53% from the stock’s current price.
PG has been the subject of several other reports. Raymond James Financial reduced their target price on Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating for the company in a research note on Monday, October 20th. Jefferies Financial Group raised shares of Procter & Gamble from a “hold” rating to a “buy” rating and increased their price objective for the company from $156.00 to $179.00 in a research report on Tuesday, December 16th. TD Cowen reiterated a “buy” rating on shares of Procter & Gamble in a research note on Thursday, January 8th. Barclays set a $155.00 price objective on shares of Procter & Gamble in a research report on Friday, January 16th. Finally, Weiss Ratings reaffirmed a “hold (c)” rating on shares of Procter & Gamble in a research report on Monday, December 29th. Fourteen research analysts have rated the stock with a Buy rating and eight have given a Hold rating to the stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $166.70.
Check Out Our Latest Research Report on PG
Procter & Gamble Stock Performance
Procter & Gamble (NYSE:PG – Get Free Report) last issued its earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.10%. The company had revenue of $22.21 billion for the quarter, compared to analysts’ expectations of $22.36 billion. During the same period in the prior year, the firm earned $1.88 EPS. Procter & Gamble’s quarterly revenue was up 1.5% compared to the same quarter last year. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, sell-side analysts anticipate that Procter & Gamble will post 6.91 EPS for the current year.
Insider Activity
In other news, CAO Matthew W. Janzaruk sold 725 shares of the company’s stock in a transaction on Thursday, October 30th. The shares were sold at an average price of $149.57, for a total value of $108,438.25. Following the sale, the chief accounting officer directly owned 979 shares of the company’s stock, valued at approximately $146,429.03. This represents a 42.55% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Company insiders own 0.20% of the company’s stock.
Institutional Trading of Procter & Gamble
Hedge funds have recently modified their holdings of the stock. Vanguard Group Inc. boosted its position in shares of Procter & Gamble by 0.6% during the 3rd quarter. Vanguard Group Inc. now owns 234,630,605 shares of the company’s stock worth $36,050,992,000 after purchasing an additional 1,419,322 shares in the last quarter. State Street Corp raised its stake in Procter & Gamble by 0.4% during the 3rd quarter. State Street Corp now owns 100,634,824 shares of the company’s stock worth $15,462,541,000 after buying an additional 370,872 shares during the period. Geode Capital Management LLC boosted its holdings in Procter & Gamble by 1.8% in the second quarter. Geode Capital Management LLC now owns 59,415,933 shares of the company’s stock worth $9,439,341,000 after acquiring an additional 1,060,713 shares in the last quarter. Norges Bank acquired a new stake in Procter & Gamble in the second quarter valued at approximately $5,099,644,000. Finally, Franklin Resources Inc. increased its holdings in shares of Procter & Gamble by 8.3% during the third quarter. Franklin Resources Inc. now owns 22,850,345 shares of the company’s stock valued at $3,510,955,000 after acquiring an additional 1,752,481 shares in the last quarter. Institutional investors own 65.77% of the company’s stock.
More Procter & Gamble News
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: Q2 EPS beat and guidance maintained — P&G reported adjusted EPS of $1.88, topping estimates and reiterating FY2026 EPS guidance, which supports the company’s cash-return profile and dividend reliability. Procter & Gamble Q2 Earnings Beat Estimates, Organic Sales Flat Y/Y
- Positive Sentiment: JPMorgan upgrade lifts sentiment — JPMorgan moved PG from Neutral to Overweight and raised its $165 price target, giving the stock renewed upward momentum from the buy-side. JPMorgan Upgrade
- Positive Sentiment: Unusually large call buying suggests short-term bullish positioning — heavy call-option volume (241k contracts) points to investor speculation on upside around the earnings/news flow (could amplify near-term moves).
- Neutral Sentiment: Innovation initiatives (premium diapers in China) are longer-term growth plays — P&G is pushing Pampers Prestige (silk fibers) to capture premium demand in China; useful for future mix improvement but not an immediate revenue cure. Procter & Gamble is selling diapers made with silk fibers in China as it leans into luxury
- Neutral Sentiment: Management emphasizing data & technology-led reinvention — new CEO/President highlighted investments to improve targeting and margins; positive strategically but execution will take quarters. Procter & Gamble Says Data and Technology Will Support Company’s Reinvention
- Negative Sentiment: Revenue came up short and organic sales were flat — top-line missed consensus as volumes declined in key categories (razors, diapers) and pricing/mix only partly offset weakness, which is why some investors sold into the print. Procter & Gamble misses revenue estimates due to slower US growth
- Negative Sentiment: Tariff/geopolitical and consumer headwinds flagged — management warned of a challenging external environment (tariffs, geopolitical risk) that could pressure volumes and margins, creating near-term uncertainty. Procter & Gamble falls after warning of challenging consumer and geopolitical environment
- Negative Sentiment: Investor reaction remains mixed — analysts raised some forecasts, but coverage notes the quarter was “mixed” (EPS beat, revenue miss, flat organic sales), so expect muted trading and volatility as the market digests forward commentary. How Investors Are Reacting To Procter & Gamble (PG) Steady Earnings, Softer Guidance And Flat Organic Sales
About Procter & Gamble
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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