ServiceNow (NYSE:NOW) Price Target Lowered to $200.00 at Cantor Fitzgerald

ServiceNow (NYSE:NOW) had its price objective lowered by stock analysts at Cantor Fitzgerald from $240.00 to $200.00 in a research note issued on Friday,MarketScreener reports. The brokerage currently has an “overweight” rating on the information technology services provider’s stock. Cantor Fitzgerald’s price objective indicates a potential upside of 50.27% from the company’s current price.

A number of other research analysts have also recently issued reports on the company. JPMorgan Chase & Co. raised their price objective on ServiceNow from $204.00 to $215.00 and gave the company an “overweight” rating in a research note on Thursday, October 30th. Jefferies Financial Group reduced their price target on ServiceNow from $230.00 to $175.00 and set a “buy” rating on the stock in a research report on Friday. Canaccord Genuity Group reiterated a “buy” rating and issued a $224.00 price objective on shares of ServiceNow in a research report on Thursday, October 30th. UBS Group set a $175.00 price objective on ServiceNow in a research note on Wednesday. Finally, DZ Bank upgraded shares of ServiceNow to a “strong-buy” rating in a report on Thursday, December 18th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, six have given a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat.com, ServiceNow presently has an average rating of “Moderate Buy” and an average price target of $204.24.

ServiceNow Trading Up 3.5%

Shares of NOW traded up $4.53 during mid-day trading on Friday, reaching $133.09. The company’s stock had a trading volume of 16,578,707 shares, compared to its average volume of 9,823,902. ServiceNow has a 52 week low of $123.78 and a 52 week high of $239.62. The stock has a market cap of $138.20 billion, a PE ratio of 80.47, a P/E/G ratio of 2.21 and a beta of 0.98. The company’s fifty day moving average price is $153.50 and its two-hundred day moving average price is $173.31. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13.

Insiders Place Their Bets

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction dated Friday, November 14th. The shares were sold at an average price of $168.50, for a total transaction of $235,894.40. Following the sale, the insider owned 25,270 shares of the company’s stock, valued at $4,257,893.92. This trade represents a 5.25% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction that occurred on Friday, November 28th. The shares were sold at an average price of $161.60, for a total transaction of $242,400.00. Following the transaction, the director directly owned 47,930 shares of the company’s stock, valued at $7,745,488. The trade was a 3.03% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 15,310 shares of company stock worth $2,533,585 in the last quarter. Insiders own 0.34% of the company’s stock.

Institutional Inflows and Outflows

Several hedge funds have recently bought and sold shares of the company. Bridgewater Advisors Inc. raised its holdings in ServiceNow by 393.3% during the fourth quarter. Bridgewater Advisors Inc. now owns 31,283 shares of the information technology services provider’s stock valued at $4,792,000 after acquiring an additional 24,942 shares during the period. TFC Financial Management Inc. boosted its holdings in shares of ServiceNow by 248.8% during the 4th quarter. TFC Financial Management Inc. now owns 865 shares of the information technology services provider’s stock valued at $133,000 after purchasing an additional 617 shares during the last quarter. Sunpointe LLC lifted its position in shares of ServiceNow by 31.1% in the fourth quarter. Sunpointe LLC now owns 1,605 shares of the information technology services provider’s stock worth $246,000 after buying an additional 381 shares in the last quarter. Farther Finance Advisors LLC increased its stake in ServiceNow by 459.3% in the 4th quarter. Farther Finance Advisors LLC now owns 43,269 shares of the information technology services provider’s stock worth $6,628,000 after acquiring an additional 35,533 shares during the last quarter. Finally, Sage Mountain Advisors LLC raised its holdings in shares of ServiceNow by 305.6% during the 4th quarter. Sage Mountain Advisors LLC now owns 6,007 shares of the information technology services provider’s stock worth $920,000 after acquiring an additional 4,526 shares in the last quarter. Institutional investors own 87.18% of the company’s stock.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.