Amazon.com, Inc. (NASDAQ:AMZN) Receives Average Recommendation of “Moderate Buy” from Brokerages

Shares of Amazon.com, Inc. (NASDAQ:AMZN) have received a consensus recommendation of “Moderate Buy” from the fifty-nine research firms that are presently covering the company, Marketbeat Ratings reports. Four investment analysts have rated the stock with a hold rating, fifty-four have issued a buy rating and one has assigned a strong buy rating to the company. The average 1-year price objective among analysts that have issued a report on the stock in the last year is $295.4211.

A number of equities analysts have commented on AMZN shares. Piper Sandler reiterated an “overweight” rating on shares of Amazon.com in a report on Wednesday, December 3rd. Citizens Jmp reaffirmed a “market outperform” rating and issued a $300.00 price objective on shares of Amazon.com in a research report on Wednesday, December 3rd. New Street Research boosted their price objective on shares of Amazon.com from $340.00 to $350.00 and gave the stock a “buy” rating in a research note on Thursday, January 8th. Oppenheimer restated an “outperform” rating and issued a $305.00 target price (up from $290.00) on shares of Amazon.com in a research note on Monday, December 1st. Finally, TD Cowen reaffirmed a “buy” rating on shares of Amazon.com in a report on Tuesday, January 13th.

Amazon.com Stock Up 2.1%

Amazon.com stock opened at $239.16 on Friday. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The firm has a market cap of $2.56 trillion, a P/E ratio of 33.78, a P/E/G ratio of 1.50 and a beta of 1.37. The business has a fifty day moving average of $231.68 and a two-hundred day moving average of $229.07. Amazon.com has a twelve month low of $161.38 and a twelve month high of $258.60.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping the consensus estimate of $1.57 by $0.38. The firm had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business’s revenue for the quarter was up 13.4% compared to the same quarter last year. During the same period in the previous year, the company posted $1.43 EPS. On average, analysts forecast that Amazon.com will post 6.31 earnings per share for the current fiscal year.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Multiple analyst upgrades and bullish commentary lift sentiment — TD Cowen raised its price target (reportedly to $315) and Scotiabank raised its target to $300, while coverage noting substantial upside from consensus targets has pushed expectations higher. Analyst Remains Bullish on Amazon
• Positive Sentiment: Evercore ISI and other strategists highlight accelerating revenue growth from AWS and advertising/retail expansions — a reminder of durable growth drivers that support higher long-term valuations. Expert eyes ‘accelerating’ revenue growth for Amazon
• Positive Sentiment: Amazon is investing in physical retail at scale — plans for its largest-ever “mega” store outside Chicago combine retail and fulfillment, signaling a strategic push to capture grocery and big‑box market share. Amazon Bets Big On Brick-And-Mortar
• Neutral Sentiment: Reminder: Amazon will webcast Q4 2025 results and host its earnings call on Feb. 5 — this will be the immediate fundamental catalyst for guidance and near-term stock direction. Amazon.com to Webcast Fourth-Quarter Results
• Neutral Sentiment: Amazon experiments with new offerings and partnerships (including crypto/NFT retail tie‑ins) that are strategically interesting but unlikely to move near‑term earnings materially. HV-MTL, Amazon & Otherside Join To Bring NFTs To The Retail Audience
• Negative Sentiment: Major layoffs weigh on sentiment — multiple outlets report Amazon will cut ~14,000 additional corporate jobs next week (part of a ~30,000 corporate reduction). That reduces costs but also signals caution and could pressure near‑term revenue/growth expectations and morale. Exclusive: Amazon plans thousands more corporate job cuts
• Negative Sentiment: Some sell‑side notes and bearish commentary (including pessimistic forecasts from boutique research houses) highlight valuation and near‑term technical risks, keeping volatility possible into earnings. Rothschild & Co Redburn Issues Pessimistic Forecast

Insider Activity

In related news, Director Jonathan Rubinstein sold 8,173 shares of the company’s stock in a transaction dated Friday, October 31st. The stock was sold at an average price of $250.03, for a total transaction of $2,043,495.19. Following the transaction, the director directly owned 80,030 shares of the company’s stock, valued at $20,009,900.90. This represents a 9.27% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director directly owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 79,734 shares of company stock worth $18,534,017 over the last quarter. Company insiders own 9.70% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds have recently bought and sold shares of the stock. Fairway Wealth LLC increased its holdings in shares of Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares during the period. Carderock Capital Management Inc. purchased a new stake in Amazon.com in the second quarter valued at approximately $27,000. Sellwood Investment Partners LLC purchased a new stake in Amazon.com in the third quarter valued at approximately $27,000. Maryland Capital Advisors Inc. increased its holdings in Amazon.com by 81.9% in the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after buying an additional 95 shares during the period. Finally, Ryan Investment Management Inc. purchased a new position in Amazon.com during the 2nd quarter worth approximately $48,000. Institutional investors and hedge funds own 72.20% of the company’s stock.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.