Harbor Investment Advisory LLC Grows Stake in Alphabet Inc. $GOOGL

Harbor Investment Advisory LLC increased its holdings in Alphabet Inc. (NASDAQ:GOOGL) by 1.8% in the third quarter, HoldingsChannel reports. The firm owned 175,086 shares of the information services provider’s stock after purchasing an additional 3,056 shares during the period. Alphabet accounts for approximately 3.3% of Harbor Investment Advisory LLC’s portfolio, making the stock its 4th biggest holding. Harbor Investment Advisory LLC’s holdings in Alphabet were worth $42,563,000 at the end of the most recent quarter.

Other hedge funds have also recently bought and sold shares of the company. Financial Gravity Companies Inc. acquired a new position in shares of Alphabet during the 2nd quarter valued at about $31,000. CarsonAllaria Wealth Management Ltd. boosted its position in Alphabet by 36.4% during the second quarter. CarsonAllaria Wealth Management Ltd. now owns 251 shares of the information services provider’s stock worth $44,000 after purchasing an additional 67 shares during the period. Corsicana & Co. acquired a new position in Alphabet during the third quarter valued at approximately $54,000. Vermillion & White Wealth Management Group LLC raised its position in shares of Alphabet by 37.9% in the second quarter. Vermillion & White Wealth Management Group LLC now owns 324 shares of the information services provider’s stock valued at $57,000 after purchasing an additional 89 shares during the period. Finally, S&T Bank PA raised its position in shares of Alphabet by 40.2% in the second quarter. S&T Bank PA now owns 345 shares of the information services provider’s stock valued at $61,000 after purchasing an additional 99 shares during the period. 40.03% of the stock is owned by institutional investors and hedge funds.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Apple ties Gemini to Siri, widening Gemini distribution and strengthening Alphabet’s AI moat — a material revenue/strategic positive for GOOGL that supports premium multiples and growth expectations. How Apple’s Gemini-Powered Siri Deal Will Impact Alphabet (GOOGL) Investors
• Positive Sentiment: Multiple bullish analyst moves — Wolfe Research lifted its price target to $390, Raymond James upgraded to “strong buy” and raised targets (reports of a $400 target), and Deutsche Bank raised its target — fueling buy-side momentum and supporting upside expectations. Wolfe Research Adjusts Price Target
• Positive Sentiment: Google pushes into AI shopping and other AI-enabled monetization avenues — analysts and outlets highlight accelerating product-led revenue opportunities that underpin long-term growth. Google’s Making a Splash in AI Shopping
• Neutral Sentiment: Technical/market commentary: recent ~3–4% pullback called a routine consolidation within a long-term uptrend — suggests no fundamental change but signals caution for investors seeking cheaper entry points. Alphabet Cools After the Run: Buy Now or Wait for a Better Entry?
• Neutral Sentiment: Waymo launched robotaxi service in Miami (business expansion) — growth opportunity for autonomous revenue but not yet material to near-term GAAP results. Waymo launches robotaxi service in Miami
• Negative Sentiment: NTSB opens an investigation after Waymo robotaxis were recorded illegally passing stopped school buses multiple times — raises regulatory, safety and reputational risks for Alphabet’s autonomous-driving unit and could lead to operational constraints or fines. US safety board opens probe into Waymo robotaxis passing stopped school buses
• Negative Sentiment: Federal judge allowed a consumer antitrust lawsuit over Google’s default-search payments to proceed — continued legal exposure that could affect search economics and ad revenue over time. Judge Orders Google to Face Consumer Antitrust Lawsuit Over Search

Insider Buying and Selling at Alphabet

In other Alphabet news, Director Frances Arnold sold 102 shares of the firm’s stock in a transaction dated Wednesday, December 31st. The shares were sold at an average price of $313.45, for a total transaction of $31,971.90. Following the completion of the transaction, the director owned 18,205 shares in the company, valued at $5,706,357.25. This trade represents a 0.56% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director John L. Hennessy sold 600 shares of Alphabet stock in a transaction that occurred on Tuesday, January 13th. The shares were sold at an average price of $337.52, for a total value of $202,512.00. Following the sale, the director directly owned 21,224 shares in the company, valued at $7,163,524.48. The trade was a 2.75% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 222,409 shares of company stock worth $68,564,532 in the last 90 days. 11.64% of the stock is currently owned by insiders.

Wall Street Analysts Forecast Growth

Several analysts recently issued reports on GOOGL shares. Citic Securities upped their price objective on shares of Alphabet from $230.00 to $310.00 and gave the stock a “buy” rating in a report on Monday, November 3rd. Stifel Nicolaus set a $346.00 price target on shares of Alphabet and gave the company a “buy” rating in a report on Friday. BNP Paribas Exane started coverage on Alphabet in a research note on Monday, November 24th. They issued an “outperform” rating and a $355.00 price objective on the stock. Jefferies Financial Group reissued a “buy” rating and set a $365.00 price objective (up previously from $320.00) on shares of Alphabet in a research report on Monday, January 5th. Finally, Susquehanna raised their target price on Alphabet from $225.00 to $350.00 and gave the company a “positive” rating in a report on Thursday, October 30th. Four investment analysts have rated the stock with a Strong Buy rating, forty-two have issued a Buy rating and five have issued a Hold rating to the company’s stock. According to data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $331.40.

Alphabet Stock Performance

GOOGL opened at $328.04 on Friday. The stock’s 50 day simple moving average is $315.65 and its 200-day simple moving average is $260.10. The company has a current ratio of 1.75, a quick ratio of 1.75 and a debt-to-equity ratio of 0.06. The stock has a market cap of $3.96 trillion, a PE ratio of 32.35, a P/E/G ratio of 1.81 and a beta of 1.08. Alphabet Inc. has a 1 year low of $140.53 and a 1 year high of $340.49.

Alphabet (NASDAQ:GOOGL) last posted its quarterly earnings results on Wednesday, October 29th. The information services provider reported $2.87 earnings per share for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. The firm had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. Sell-side analysts forecast that Alphabet Inc. will post 8.9 EPS for the current year.

About Alphabet

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.