Insider Selling: Procter & Gamble (NYSE:PG) Insider Sells 95,903 Shares of Stock

Procter & Gamble Company (The) (NYSE:PG) insider Marc Pritchard sold 95,903 shares of the firm’s stock in a transaction on Friday, January 23rd. The shares were sold at an average price of $151.15, for a total transaction of $14,495,738.45. Following the transaction, the insider owned 182,607 shares in the company, valued at $27,601,048.05. This represents a 34.43% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through the SEC website.

Procter & Gamble Stock Performance

Procter & Gamble stock traded down $1.41 on Monday, reaching $148.75. 6,384,005 shares of the stock were exchanged, compared to its average volume of 12,164,861. The company has a current ratio of 0.72, a quick ratio of 0.51 and a debt-to-equity ratio of 0.48. Procter & Gamble Company has a twelve month low of $137.62 and a twelve month high of $179.99. The firm has a fifty day moving average price of $144.72 and a two-hundred day moving average price of $150.49. The stock has a market cap of $347.58 billion, a PE ratio of 22.06, a PEG ratio of 5.08 and a beta of 0.39.

Procter & Gamble (NYSE:PG) last released its earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. The firm had revenue of $22.21 billion for the quarter, compared to analyst estimates of $22.36 billion. Procter & Gamble had a return on equity of 32.10% and a net margin of 19.30%.The company’s revenue was up 1.5% on a year-over-year basis. During the same quarter last year, the firm posted $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Sell-side analysts anticipate that Procter & Gamble Company will post 6.91 EPS for the current year.

Procter & Gamble Dividend Announcement

The business also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd will be issued a $1.0568 dividend. The ex-dividend date of this dividend is Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a dividend yield of 2.8%. Procter & Gamble’s dividend payout ratio is presently 62.67%.

Hedge Funds Weigh In On Procter & Gamble

Several hedge funds have recently bought and sold shares of PG. Kiley Juergens Wealth Management LLC increased its stake in Procter & Gamble by 14.7% in the 4th quarter. Kiley Juergens Wealth Management LLC now owns 23,664 shares of the company’s stock worth $3,391,000 after acquiring an additional 3,025 shares during the last quarter. Discipline Wealth Solutions LLC purchased a new position in shares of Procter & Gamble during the fourth quarter worth approximately $230,000. Nicholson Wealth Management Group LLC boosted its stake in shares of Procter & Gamble by 11.4% in the 4th quarter. Nicholson Wealth Management Group LLC now owns 17,224 shares of the company’s stock valued at $2,468,000 after purchasing an additional 1,769 shares in the last quarter. Greenwood Capital Associates LLC grew its holdings in shares of Procter & Gamble by 31.0% during the 4th quarter. Greenwood Capital Associates LLC now owns 3,740 shares of the company’s stock valued at $536,000 after purchasing an additional 884 shares during the last quarter. Finally, Nations Financial Group Inc. IA ADV lifted its stake in Procter & Gamble by 4.7% in the fourth quarter. Nations Financial Group Inc. IA ADV now owns 30,799 shares of the company’s stock worth $4,414,000 after purchasing an additional 1,395 shares during the last quarter. Hedge funds and other institutional investors own 65.77% of the company’s stock.

Wall Street Analyst Weigh In

Several equities analysts have recently issued reports on the company. Weiss Ratings restated a “hold (c)” rating on shares of Procter & Gamble in a research report on Monday, December 29th. Bank of America decreased their target price on shares of Procter & Gamble from $180.00 to $174.00 and set a “buy” rating for the company in a research report on Wednesday, October 8th. Jefferies Financial Group raised shares of Procter & Gamble from a “hold” rating to a “buy” rating and lifted their price objective for the company from $156.00 to $179.00 in a research report on Tuesday, December 16th. Dbs Bank raised Procter & Gamble from a “hold” rating to a “buy” rating in a research report on Friday. Finally, TD Cowen reiterated a “buy” rating on shares of Procter & Gamble in a research note on Thursday, January 8th. Fourteen analysts have rated the stock with a Buy rating and eight have given a Hold rating to the stock. According to data from MarketBeat.com, Procter & Gamble currently has an average rating of “Moderate Buy” and a consensus price target of $166.70.

Procter & Gamble News Roundup

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: J.P. Morgan upgraded PG to Overweight and published a positive report, giving institutional credibility to a rebound narrative. Positive Report for Procter & Gamble
• Positive Sentiment: Some outlets report updated price targets (e.g., raised to $157), signaling incremental analyst optimism that can support the stock. Price Target Raised to $157
• Positive Sentiment: MarketBeat and others argue PG has “confirmed a bottom,” citing resilient Q2 results, buybacks and dividend strength — a narrative that attracts long‑term, income‑focused buyers. Procter & Gamble Confirms a Bottom
• Positive Sentiment: Operationally, P&G’s contrarian strategy in China’s baby care market is working, which supports growth in an important segment and the company’s revenue mix. Fewer Babies, Higher Sales
• Positive Sentiment: High‑profile endorsements (e.g., Jim Cramer commentary) are boosting retail interest and visibility. Jim Cramer on Procter & Gamble
• Neutral Sentiment: Goldman Sachs kept a Hold rating, citing solid fundamentals but limited near‑term upside — a reminder that upside may be capped even as core metrics look healthy. Goldman Sachs Hold Rating
• Neutral Sentiment: Zacks and other screens show elevated investor attention; heightened attention can increase volatility but isn’t a directional catalyst by itself. PG Attracting Investor Attention
• Neutral Sentiment: Disclosure that insiders added no new 10b5‑1 trading plans in Q4 2025 raises governance/transparency questions but isn’t an operational red flag by itself. No New 10b5-1 Plans
• Negative Sentiment: Large insider sale: Chief Brand Officer Marc Pritchard sold ~95,900 shares (~$14.5M), trimming his stake by ~34%, which can be interpreted by the market as a negative signal on near‑term insider conviction. Marc S. Pritchard Insider Sale

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.