Netflix (NASDAQ:NFLX – Get Free Report) was upgraded by stock analysts at Phillip Securities from a “sell” rating to a “neutral” rating in a note issued to investors on Monday,MarketScreener reports. The brokerage currently has a $100.00 target price on the Internet television network’s stock, up from their prior target price of $95.00. Phillip Securities’ target price would indicate a potential upside of 16.27% from the stock’s current price.
Several other brokerages also recently issued reports on NFLX. Loop Capital decreased their price target on Netflix from $135.00 to $132.50 in a report on Wednesday, October 22nd. Evercore ISI reiterated an “outperform” rating and issued a $138.00 target price on shares of Netflix in a research note on Friday, December 5th. KeyCorp set a $110.00 target price on Netflix and gave the company an “overweight” rating in a research note on Friday, January 16th. President Capital raised Netflix from a “neutral” rating to a “buy” rating and set a $130.00 target price on the stock in a research note on Monday, November 3rd. Finally, Redburn Partners set a $120.00 target price on Netflix in a research note on Wednesday. One analyst has rated the stock with a Strong Buy rating, thirty-two have given a Buy rating and eighteen have issued a Hold rating to the company. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $117.47.
View Our Latest Analysis on NFLX
Netflix Price Performance
Netflix (NASDAQ:NFLX – Get Free Report) last announced its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating the consensus estimate of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The business had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. During the same period in the previous year, the business earned $0.43 earnings per share. The company’s revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, research analysts expect that Netflix will post 24.58 EPS for the current fiscal year.
Insider Transactions at Netflix
In other Netflix news, Director Bradford L. Smith sold 31,790 shares of the company’s stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the sale, the director directly owned 79,690 shares in the company, valued at $7,081,253.40. This represents a 28.52% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this link. Also, CFO Spencer Adam Neumann sold 23,600 shares of the business’s stock in a transaction on Monday, November 3rd. The shares were sold at an average price of $109.76, for a total transaction of $2,590,241.60. Following the transaction, the chief financial officer owned 39,310 shares in the company, valued at $4,314,508.36. This trade represents a 37.51% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 1,653,599 shares of company stock valued at $173,141,263 in the last 90 days. Company insiders own 1.37% of the company’s stock.
Hedge Funds Weigh In On Netflix
A number of institutional investors have recently modified their holdings of NFLX. Imprint Wealth LLC acquired a new position in Netflix in the 3rd quarter worth approximately $25,000. Legacy Investment Solutions LLC acquired a new stake in shares of Netflix during the 2nd quarter worth approximately $31,000. Retirement Wealth Solutions LLC acquired a new position in shares of Netflix in the third quarter worth about $28,000. Stephens Consulting LLC raised its stake in shares of Netflix by 150.0% during the 2nd quarter. Stephens Consulting LLC now owns 25 shares of the Internet television network’s stock worth $33,000 after buying an additional 15 shares during the period. Finally, Rossby Financial LCC purchased a new position in Netflix during the second quarter valued at $35,000. 80.93% of the stock is owned by hedge funds and other institutional investors.
Netflix News Roundup
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Analysts highlight large upside from advertising: Wedbush and others forecast ad revenue could roughly double to ~$3B in 2026, supporting views that recent selling is an overreaction and prompting upgrades. Netflix (NFLX) Stock: Ad Revenue Set to Double as Analysts See Major Upside
- Positive Sentiment: At least one major outlet notes an analyst upgrade despite the stock’s steep pullback since Netflix announced the Warner Bros. deal — a sign some investors see valuation/earnings upside now. Netflix Stock Is on a Nightmare Run. Why It Just Got an Upgrade.
- Positive Sentiment: Fundamental momentum: Netflix reported a solid Q4 with accelerating revenue and record subscriber totals cited across coverage — a reminder the core streaming business remains strong. Should You Buy Netflix Stock After Its 36% Plunge?
- Neutral Sentiment: Multiple “buy the dip?” pieces are debating whether the current price is a buying opportunity or a value trap — useful for gauging sentiment but not new company-specific data. Netflix Shares Continue to Fall. Is It Time to Buy the Dip?
- Neutral Sentiment: High-profile investors are rebalancing positions (e.g., Cathie Wood activity), which can influence flows but doesn’t change Netflix’s fundamentals. Meta or Netflix: Cathie Wood Cuts Back on One Top Tech Stock While Doubling Down on Another
- Negative Sentiment: Regulatory and deal-risk headlines: filings flag potential regulatory hurdles to the Warner Bros. Discovery transaction and a possible breakup fee in the ~$5.8B range — a direct downside risk to the proposed deal and cash/earnings outlook. Regulatory Risks Loom Over Netflix–WBD Deal, Including Potential $5.8 Billion Breakup Fee
- Negative Sentiment: Analyst downside: Robert W. Baird trimmed its price target to $120, reflecting more cautious expectations post-deal and dampening near-term sentiment. Robert W. Baird Cuts Netflix (NASDAQ:NFLX) Price Target to $120.00
- Negative Sentiment: Engagement warning: analysts flag slowing viewing hours as a “yellow flag,” which could pressure future monetization and advertiser appetite if the trend persists. Netflix: Viewing Hours Are The Yellow Flag
- Negative Sentiment: Market reaction to guidance and the deal has driven sharp downside recently, with several outlets noting the stock’s plunge and investor caution around 2026 outlook. Netflix Stock Tanks After Earnings: Warning Sign or Should You Ignore?
About Netflix
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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