OneAscent Financial Services LLC Sells 9,183 Shares of Procter & Gamble Company (The) $PG

OneAscent Financial Services LLC cut its holdings in shares of Procter & Gamble Company (The) (NYSE:PG) by 32.4% during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 19,163 shares of the company’s stock after selling 9,183 shares during the period. OneAscent Financial Services LLC’s holdings in Procter & Gamble were worth $2,944,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors have also bought and sold shares of the stock. Halbert Hargrove Global Advisors LLC bought a new stake in shares of Procter & Gamble in the third quarter worth approximately $25,000. Corundum Trust Company INC purchased a new stake in Procter & Gamble in the third quarter worth approximately $32,000. Mid American Wealth Advisory Group Inc. bought a new stake in Procter & Gamble in the 2nd quarter worth approximately $34,000. RMG Wealth Management LLC purchased a new stake in Procter & Gamble during the 2nd quarter valued at $37,000. Finally, Marquette Asset Management LLC bought a new position in shares of Procter & Gamble during the 3rd quarter valued at $37,000. Institutional investors own 65.77% of the company’s stock.

Insider Transactions at Procter & Gamble

In related news, CAO Matthew W. Janzaruk sold 725 shares of Procter & Gamble stock in a transaction that occurred on Thursday, October 30th. The stock was sold at an average price of $149.57, for a total transaction of $108,438.25. Following the sale, the chief accounting officer owned 979 shares of the company’s stock, valued at approximately $146,429.03. This trade represents a 42.55% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Company insiders own 0.20% of the company’s stock.

Key Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Q2 EPS beat and guidance maintained — P&G reported adjusted EPS of $1.88, topping estimates and reiterating FY2026 EPS guidance, which supports the company’s cash-return profile and dividend reliability. Procter & Gamble Q2 Earnings Beat Estimates, Organic Sales Flat Y/Y
• Positive Sentiment: JPMorgan upgrade lifts sentiment — JPMorgan moved PG from Neutral to Overweight and raised its $165 price target, giving the stock renewed upward momentum from the buy-side. JPMorgan Upgrade
• Positive Sentiment: Unusually large call buying suggests short-term bullish positioning — heavy call-option volume (241k contracts) points to investor speculation on upside around the earnings/news flow (could amplify near-term moves).
• Neutral Sentiment: Innovation initiatives (premium diapers in China) are longer-term growth plays — P&G is pushing Pampers Prestige (silk fibers) to capture premium demand in China; useful for future mix improvement but not an immediate revenue cure. Procter & Gamble is selling diapers made with silk fibers in China as it leans into luxury
• Neutral Sentiment: Management emphasizing data & technology-led reinvention — new CEO/President highlighted investments to improve targeting and margins; positive strategically but execution will take quarters. Procter & Gamble Says Data and Technology Will Support Company’s Reinvention
• Negative Sentiment: Revenue came up short and organic sales were flat — top-line missed consensus as volumes declined in key categories (razors, diapers) and pricing/mix only partly offset weakness, which is why some investors sold into the print. Procter & Gamble misses revenue estimates due to slower US growth
• Negative Sentiment: Tariff/geopolitical and consumer headwinds flagged — management warned of a challenging external environment (tariffs, geopolitical risk) that could pressure volumes and margins, creating near-term uncertainty. Procter & Gamble falls after warning of challenging consumer and geopolitical environment
• Negative Sentiment: Investor reaction remains mixed — analysts raised some forecasts, but coverage notes the quarter was “mixed” (EPS beat, revenue miss, flat organic sales), so expect muted trading and volatility as the market digests forward commentary. How Investors Are Reacting To Procter & Gamble (PG) Steady Earnings, Softer Guidance And Flat Organic Sales

Procter & Gamble Stock Performance

PG opened at $150.19 on Monday. The company has a 50 day simple moving average of $144.72 and a two-hundred day simple moving average of $150.49. The company has a debt-to-equity ratio of 0.48, a current ratio of 0.72 and a quick ratio of 0.51. The firm has a market cap of $350.95 billion, a P/E ratio of 22.25, a PEG ratio of 5.08 and a beta of 0.39. Procter & Gamble Company has a 1-year low of $137.62 and a 1-year high of $179.99.

Procter & Gamble (NYSE:PG) last released its earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.10%. The company had revenue of $22.21 billion for the quarter, compared to analysts’ expectations of $22.36 billion. During the same quarter in the previous year, the company earned $1.88 EPS. Procter & Gamble’s revenue for the quarter was up 1.5% on a year-over-year basis. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Equities analysts forecast that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.

Procter & Gamble Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Investors of record on Friday, January 23rd will be given a dividend of $1.0568 per share. The ex-dividend date is Friday, January 23rd. This represents a $4.23 annualized dividend and a dividend yield of 2.8%. Procter & Gamble’s dividend payout ratio (DPR) is currently 62.67%.

Wall Street Analysts Forecast Growth

A number of research firms recently commented on PG. Dbs Bank upgraded Procter & Gamble from a “hold” rating to a “buy” rating in a research report on Friday. Wells Fargo & Company upped their price target on shares of Procter & Gamble from $158.00 to $165.00 and gave the company an “overweight” rating in a research report on Friday. JPMorgan Chase & Co. raised shares of Procter & Gamble from a “neutral” rating to an “overweight” rating and raised their price objective for the stock from $157.00 to $165.00 in a report on Friday. Bank of America cut their target price on shares of Procter & Gamble from $180.00 to $174.00 and set a “buy” rating for the company in a research report on Wednesday, October 8th. Finally, TD Cowen reiterated a “buy” rating on shares of Procter & Gamble in a research report on Thursday, January 8th. Fourteen investment analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the company’s stock. According to MarketBeat.com, Procter & Gamble has a consensus rating of “Moderate Buy” and an average price target of $166.70.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.