Analysts Set MediaAlpha, Inc. (NYSE:MAX) Target Price at $17.25

Shares of MediaAlpha, Inc. (NYSE:MAX) have been given a consensus rating of “Moderate Buy” by the eight analysts that are covering the company, Marketbeat.com reports. One equities research analyst has rated the stock with a sell recommendation, two have issued a hold recommendation and five have assigned a buy recommendation to the company. The average 12 month price objective among brokers that have issued ratings on the stock in the last year is $17.25.

MAX has been the topic of several recent analyst reports. The Goldman Sachs Group set a $13.50 price target on MediaAlpha in a research note on Friday, October 31st. Wall Street Zen upgraded shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Sunday, January 11th. Weiss Ratings reaffirmed a “sell (d)” rating on shares of MediaAlpha in a report on Monday, December 29th. Canaccord Genuity Group reissued a “buy” rating and set a $15.00 price target on shares of MediaAlpha in a report on Thursday, October 30th. Finally, JPMorgan Chase & Co. upped their price objective on shares of MediaAlpha from $14.00 to $15.00 and gave the stock an “overweight” rating in a research note on Thursday, October 30th.

Key Headlines Impacting MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Recent operational context is supportive: the company beat recent quarterly estimates with revenue growth (~18% YoY) and an EPS beat in its last reported quarter, which provides fundamental support for the shares. Earnings & Revenue Detail
• Neutral Sentiment: The disclosed sales are small relative to total insider holdings — both directors/insiders still retain large positions — so the transactions may be routine (liquidity, diversification, tax planning) rather than a signal of company trouble. Relevant SEC filings are available for review. Nonko SEC Filing Yi SEC Filing
• Negative Sentiment: Director Eugene Nonko reported multiple sales (Jan. 26 & 28) totaling 24,800 shares at ~ $10.57–$10.87; filings show modest reductions (~0.45–0.57% in individual positions). Nonko Filing
• Negative Sentiment: Insider Steven Yi sold 16,000 shares across Jan. 26 & 28 at roughly $10.57–$10.89, also representing small percentage reductions in his stake; public insider sales often trigger short-term selling pressure. Yi Filing

Insiders Place Their Bets

In other news, Director Eugene Nonko sold 5,400 shares of the firm’s stock in a transaction on Wednesday, January 28th. The stock was sold at an average price of $10.58, for a total value of $57,132.00. Following the completion of the sale, the director directly owned 949,648 shares in the company, valued at approximately $10,047,275.84. This trade represents a 0.57% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. Also, insider Steven Yi sold 8,000 shares of MediaAlpha stock in a transaction dated Wednesday, January 28th. The shares were sold at an average price of $10.57, for a total value of $84,560.00. Following the completion of the transaction, the insider directly owned 2,735,330 shares of the company’s stock, valued at $28,912,438.10. This represents a 0.29% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 488,200 shares of company stock valued at $5,978,189 over the last ninety days. Insiders own 11.53% of the company’s stock.

Institutional Investors Weigh In On MediaAlpha

Several hedge funds and other institutional investors have recently added to or reduced their stakes in MAX. Millennium Management LLC lifted its position in shares of MediaAlpha by 680.9% during the third quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock worth $16,268,000 after purchasing an additional 1,246,493 shares in the last quarter. JPMorgan Chase & Co. raised its position in MediaAlpha by 95.2% in the 3rd quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company’s stock worth $12,045,000 after purchasing an additional 516,195 shares during the last quarter. Shay Capital LLC lifted its holdings in MediaAlpha by 17.9% during the 3rd quarter. Shay Capital LLC now owns 790,100 shares of the company’s stock worth $8,991,000 after buying an additional 120,100 shares in the last quarter. Geode Capital Management LLC lifted its holdings in MediaAlpha by 5.1% during the 2nd quarter. Geode Capital Management LLC now owns 764,702 shares of the company’s stock worth $8,375,000 after buying an additional 36,949 shares in the last quarter. Finally, Victory Capital Management Inc. boosted its position in MediaAlpha by 1,261.9% in the 3rd quarter. Victory Capital Management Inc. now owns 710,819 shares of the company’s stock valued at $8,089,000 after buying an additional 658,625 shares during the last quarter. Institutional investors and hedge funds own 64.39% of the company’s stock.

MediaAlpha Stock Down 2.3%

NYSE MAX opened at $10.48 on Monday. MediaAlpha has a twelve month low of $7.33 and a twelve month high of $13.92. The stock has a market cap of $682.66 million, a P/E ratio of -349.05 and a beta of 1.21. The company’s 50-day simple moving average is $12.27 and its 200 day simple moving average is $11.67.

MediaAlpha (NYSE:MAX) last released its quarterly earnings data on Wednesday, October 29th. The company reported $0.26 earnings per share for the quarter, beating analysts’ consensus estimates of $0.21 by $0.05. MediaAlpha had a negative return on equity of 71.02% and a negative net margin of 0.10%.The company had revenue of $306.51 million for the quarter, compared to the consensus estimate of $283.30 million. During the same period in the previous year, the business earned $0.17 earnings per share. The company’s quarterly revenue was up 18.3% on a year-over-year basis. Research analysts anticipate that MediaAlpha will post 0.48 earnings per share for the current year.

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.