Deluxe (NYSE:DLX) Sets New 12-Month High – Should You Buy?

Deluxe Corporation (NYSE:DLX) hit a new 52-week high during mid-day trading on Tuesday . The stock traded as high as $25.10 and last traded at $24.6580, with a volume of 345105 shares trading hands. The stock had previously closed at $24.27.

Key Stories Impacting Deluxe

Here are the key news stories impacting Deluxe this week:

• Positive Sentiment: Q4 earnings beat — Deluxe reported $0.96 EPS vs. consensus ~ $0.82–$0.83 and revenue of $535.3M vs. ~$517.4M, showing modest top-line growth and margin improvement. Deluxe (DLX) Q4 Earnings and Revenues Surpass Estimates
• Positive Sentiment: Raised FY2026 outlook — Deluxe set EPS guidance of $3.90–$4.30 (street ~ $3.49) and revenue guidance around $2.1B–$2.2B, signaling stronger forward profitability and giving investors upside to consensus estimates. Deluxe Q4 earnings / guidance press release
• Positive Sentiment: Dividend declared — Quarterly dividend of $0.30 per share (annualized yield ~4.5%); record date Feb 9, payable Feb 23. The payout supports income-oriented investors and can boost demand from dividend-focused funds.
• Neutral Sentiment: Earnings call transcript available — Full Q4 2025 call transcript published for details on segment drivers, margin assumptions and M&A/operational outlook; useful for investors who want to vet management commentary behind the guidance. Deluxe Corporation (DLX) Q4 2025 Earnings Call Transcript

Analyst Upgrades and Downgrades

A number of analysts have recently commented on DLX shares. Wall Street Zen raised Deluxe from a “buy” rating to a “strong-buy” rating in a research report on Saturday, November 8th. CJS Securities raised Deluxe to a “hold” rating in a research report on Thursday, December 11th. Finally, Weiss Ratings reissued a “hold (c+)” rating on shares of Deluxe in a report on Monday, December 29th. Two investment analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. Based on data from MarketBeat.com, Deluxe currently has a consensus rating of “Hold” and an average target price of $23.00.

Deluxe Price Performance

The firm has a fifty day simple moving average of $22.48 and a two-hundred day simple moving average of $20.00. The company has a debt-to-equity ratio of 2.13, a quick ratio of 0.91 and a current ratio of 0.99. The firm has a market cap of $1.22 billion, a PE ratio of 14.38, a PEG ratio of 0.62 and a beta of 1.37.

Deluxe (NYSE:DLX) last released its quarterly earnings results on Wednesday, November 5th. The business services provider reported $1.09 EPS for the quarter, topping the consensus estimate of $0.92 by $0.17. Deluxe had a return on equity of 22.99% and a net margin of 3.99%.The company had revenue of $540.20 million during the quarter, compared to analyst estimates of $526.50 million. During the same quarter last year, the business posted $0.84 earnings per share. The firm’s revenue was up 2.2% on a year-over-year basis. Deluxe has set its FY 2025 guidance at 3.450-3.60 EPS. Equities analysts predict that Deluxe Corporation will post 2.77 EPS for the current fiscal year.

Deluxe Dividend Announcement

The company also recently disclosed a quarterly dividend, which will be paid on Monday, February 23rd. Stockholders of record on Monday, February 9th will be given a $0.30 dividend. The ex-dividend date of this dividend is Monday, February 9th. This represents a $1.20 dividend on an annualized basis and a dividend yield of 4.4%. Deluxe’s payout ratio is presently 63.83%.

Institutional Trading of Deluxe

A number of institutional investors have recently bought and sold shares of the stock. Vanguard Group Inc. grew its stake in Deluxe by 0.7% during the 4th quarter. Vanguard Group Inc. now owns 4,955,732 shares of the business services provider’s stock valued at $110,661,000 after purchasing an additional 35,030 shares during the last quarter. TD Waterhouse Canada Inc. acquired a new position in Deluxe in the 4th quarter worth approximately $45,000. State of Alaska Department of Revenue raised its position in Deluxe by 22.7% during the 4th quarter. State of Alaska Department of Revenue now owns 27,716 shares of the business services provider’s stock worth $618,000 after buying an additional 5,130 shares during the last quarter. Deprince Race & Zollo Inc. lifted its stake in Deluxe by 0.4% during the 4th quarter. Deprince Race & Zollo Inc. now owns 2,080,804 shares of the business services provider’s stock valued at $46,464,000 after acquiring an additional 8,823 shares during the period. Finally, Nisa Investment Advisors LLC boosted its holdings in shares of Deluxe by 22.2% in the 4th quarter. Nisa Investment Advisors LLC now owns 21,511 shares of the business services provider’s stock valued at $480,000 after acquiring an additional 3,914 shares during the last quarter. 93.90% of the stock is currently owned by institutional investors and hedge funds.

Deluxe Company Profile

Deluxe Corporation, founded in 1915 and headquartered in Shoreview, Minnesota, is a provider of integrated business and financial technology solutions. Originally established as a check printing company, Deluxe has evolved its offerings to support small businesses, financial institutions and entrepreneurs with a comprehensive suite of services spanning print, digital and software platforms.

The company’s core business activities include printing checks, forms and promotional materials, as well as delivering digital marketing and customer engagement solutions.