BTIG Research Reiterates “Buy” Rating for ServiceNow (NYSE:NOW)

ServiceNow (NYSE:NOW)‘s stock had its “buy” rating reiterated by stock analysts at BTIG Research in a research note issued on Thursday,Benzinga reports. They presently have a $200.00 target price on the information technology services provider’s stock. BTIG Research’s price objective points to a potential upside of 71.34% from the stock’s previous close.

A number of other research analysts have also commented on the stock. Citigroup decreased their price target on shares of ServiceNow from $250.60 to $235.00 and set a “buy” rating on the stock in a research note on Thursday, January 22nd. BNP Paribas Exane decreased their target price on ServiceNow from $186.00 to $120.00 and set a “neutral” rating on the stock in a research report on Thursday, January 22nd. Needham & Company LLC reissued a “buy” rating and set a $155.00 price target on shares of ServiceNow in a report on Thursday. Wall Street Zen upgraded ServiceNow from a “hold” rating to a “buy” rating in a research note on Saturday, December 27th. Finally, Robert W. Baird lowered their price objective on ServiceNow from $250.00 to $190.00 and set an “outperform” rating on the stock in a research report on Thursday, January 22nd. Two analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, six have given a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average target price of $194.84.

ServiceNow Stock Down 0.0%

NOW stock opened at $116.73 on Thursday. ServiceNow has a 1-year low of $113.13 and a 1-year high of $211.48. The business’s 50 day simple moving average is $149.79 and its 200 day simple moving average is $170.88. The company has a current ratio of 1.00, a quick ratio of 1.06 and a debt-to-equity ratio of 0.12. The firm has a market capitalization of $121.21 billion, a PE ratio of 69.98, a PEG ratio of 2.01 and a beta of 0.98.

ServiceNow (NYSE:NOW) last announced its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. During the same quarter last year, the firm posted $0.73 EPS. The company’s quarterly revenue was up 20.7% on a year-over-year basis. As a group, research analysts anticipate that ServiceNow will post 8.93 EPS for the current year.

Insider Buying and Selling

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction that occurred on Friday, November 14th. The shares were sold at an average price of $168.50, for a total value of $235,894.40. Following the completion of the transaction, the insider directly owned 25,270 shares in the company, valued at approximately $4,257,893.92. The trade was a 5.25% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction that occurred on Friday, November 28th. The stock was sold at an average price of $161.60, for a total transaction of $242,400.00. Following the sale, the director owned 47,930 shares in the company, valued at $7,745,488. This represents a 3.03% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 15,310 shares of company stock valued at $2,533,585 in the last ninety days. Insiders own 0.34% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in the company. Sigma Planning Corp boosted its holdings in shares of ServiceNow by 330.3% in the 4th quarter. Sigma Planning Corp now owns 16,071 shares of the information technology services provider’s stock valued at $2,657,000 after purchasing an additional 12,336 shares in the last quarter. Cullinan Associates Inc. lifted its position in shares of ServiceNow by 400.0% during the 4th quarter. Cullinan Associates Inc. now owns 9,000 shares of the information technology services provider’s stock worth $1,379,000 after buying an additional 7,200 shares during the last quarter. Citizens Financial Group Inc. RI boosted its stake in ServiceNow by 537.6% in the fourth quarter. Citizens Financial Group Inc. RI now owns 72,972 shares of the information technology services provider’s stock valued at $11,179,000 after buying an additional 61,527 shares in the last quarter. New York State Teachers Retirement System grew its position in ServiceNow by 381.1% in the fourth quarter. New York State Teachers Retirement System now owns 830,539 shares of the information technology services provider’s stock valued at $127,230,000 after acquiring an additional 657,892 shares during the last quarter. Finally, Activest Wealth Management raised its stake in ServiceNow by 921.7% during the fourth quarter. Activest Wealth Management now owns 470 shares of the information technology services provider’s stock worth $72,000 after acquiring an additional 424 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q4 results beat expectations — EPS and revenue topped street estimates and subscription revenue grew >20%, showing continued demand and AI adoption. Earnings Beat
• Positive Sentiment: Board authorized a $5B buyback (including $2B accelerated), which is supportive for EPS and signals management confidence. Buyback
• Positive Sentiment: Strong AI product traction and partnerships (Anthropic, OpenAI integrations) underpin longer-term growth potential and enterprise adoption. AI Partnerships
• Neutral Sentiment: Analyst reactions are mixed: several firms (DA Davidson, Cantor, BTIG, Needham) reiterated/maintained buy or overweight ratings and raised/kept targets, while others cut targets or downgraded — leaving a wide range of price targets and sentiment dispersion. Analyst Notes
• Neutral Sentiment: Unusually large options volume was reported, indicating speculative/moderately aggressive trading that can amplify intraday moves (uncertain directional implication). Options Activity
• Negative Sentiment: Guidance signaled a slowdown: management forecast subscription growth for FY26 that implies deceleration from 2025 levels — investors viewed this as a notable deceleration risk. Guidance/Slowdown
• Negative Sentiment: Broader sector and AI disruption fears triggered a sell-off in software names; commentary highlighted multiple compression and concerns competition from new AI entrants could hurt growth/valuation. Sector/AI Fears
• Negative Sentiment: Some firms cut price targets sharply (KeyCorp to $115, Macquarie to $140), reflecting concern over valuation and near‑term execution — that contributed to downward pressure. Price Target Cuts

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.