Comparing SEMrush (SEMR) and The Competition

SEMrush (NYSE:SEMR) is one of 48 public companies in the “Services – Computer Programming And Data Processing” industry, but how does it compare to its peers? We will compare SEMrush to similar businesses based on the strength of its institutional ownership, risk, earnings, valuation, dividends, analyst recommendations and profitability.

Volatility & Risk

SEMrush has a beta of 1.55, suggesting that its share price is 55% more volatile than the S&P 500. Comparatively, SEMrush’s peers have a beta of 0.61, suggesting that their average share price is 39% less volatile than the S&P 500.

Profitability

This table compares SEMrush and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SEMrush	-1.05%	-1.60%	-1.07%
SEMrush Competitors	-51.08%	-912.69%	-63.05%

Institutional & Insider Ownership

32.9% of SEMrush shares are owned by institutional investors. Comparatively, 57.5% of shares of all “Services – Computer Programming And Data Processing” companies are owned by institutional investors. 55.6% of SEMrush shares are owned by insiders. Comparatively, 20.5% of shares of all “Services – Computer Programming And Data Processing” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares SEMrush and its peers top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
SEMrush	$376.82 million	$8.24 million	-595.00
SEMrush Competitors	$255.93 million	-$52.83 million	-7.80

SEMrush has higher revenue and earnings than its peers. SEMrush is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Analyst Ratings

This is a breakdown of current ratings for SEMrush and its peers, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SEMrush	1	5	0	0	1.83
SEMrush Competitors	97	197	217	12	2.28

As a group, “Services – Computer Programming And Data Processing” companies have a potential upside of 94.21%. Given SEMrush’s peers stronger consensus rating and higher probable upside, analysts clearly believe SEMrush has less favorable growth aspects than its peers.

Summary

SEMrush beats its peers on 7 of the 13 factors compared.

About SEMrush

Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform worldwide. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company’s customers to understand trends and act upon insights to enhance the online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the digital marketing campaigns. The company was founded in 2008 and is headquartered in Boston, Massachusetts.