Trek Financial LLC Raises Stock Holdings in Alphabet Inc. $GOOG

Trek Financial LLC grew its stake in Alphabet Inc. (NASDAQ:GOOG) by 40.2% in the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 142,706 shares of the information services provider’s stock after acquiring an additional 40,883 shares during the quarter. Alphabet accounts for 2.1% of Trek Financial LLC’s holdings, making the stock its 7th biggest position. Trek Financial LLC’s holdings in Alphabet were worth $34,756,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other hedge funds have also modified their holdings of the company. Tradewinds LLC. boosted its position in Alphabet by 2,134.8% during the 3rd quarter. Tradewinds LLC. now owns 45,098 shares of the information services provider’s stock worth $10,984,000 after acquiring an additional 43,080 shares during the last quarter. Bleakley Financial Group LLC lifted its position in shares of Alphabet by 1.4% in the second quarter. Bleakley Financial Group LLC now owns 170,020 shares of the information services provider’s stock worth $30,160,000 after purchasing an additional 2,304 shares in the last quarter. CWA Asset Management Group LLC boosted its holdings in Alphabet by 2.2% during the third quarter. CWA Asset Management Group LLC now owns 157,143 shares of the information services provider’s stock worth $38,272,000 after purchasing an additional 3,444 shares during the last quarter. American National Bank of Texas bought a new position in Alphabet in the third quarter valued at $900,000. Finally, Northwestern Mutual Wealth Management Co. grew its position in Alphabet by 3.7% in the second quarter. Northwestern Mutual Wealth Management Co. now owns 1,164,341 shares of the information services provider’s stock valued at $206,542,000 after purchasing an additional 42,028 shares in the last quarter. 27.26% of the stock is currently owned by institutional investors and hedge funds.

Alphabet Trading Down 0.0%

GOOG stock opened at $338.53 on Friday. Alphabet Inc. has a one year low of $142.66 and a one year high of $342.29. The stock has a market cap of $4.09 trillion, a price-to-earnings ratio of 33.39, a price-to-earnings-growth ratio of 1.86 and a beta of 1.09. The company has a fifty day moving average price of $320.91 and a two-hundred day moving average price of $266.24. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, beating the consensus estimate of $2.29 by $0.58. The company had revenue of $102.35 billion for the quarter, compared to analyst estimates of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The company’s revenue was up 15.9% on a year-over-year basis. During the same period in the prior year, the firm earned $2.12 earnings per share. Equities analysts anticipate that Alphabet Inc. will post 8.89 EPS for the current year.

Alphabet Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were issued a $0.21 dividend. This represents a $0.84 annualized dividend and a yield of 0.2%. The ex-dividend date of this dividend was Monday, December 8th. Alphabet’s dividend payout ratio is currently 8.28%.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google’s new Project Genie AI model — which can turn short prompts into fully rendered, playable 3D worlds and characters — is being viewed as a strategic win for Alphabet’s AI leadership and platform reach; the announcement spooked game developers but signals a new product avenue for Google that could expand ads, cloud consumption and developer tools. Videogame stocks slide on Google’s AI model that turns prompts into playable worlds
• Positive Sentiment: An analyst note expects Alphabet to beat Q4 revenue and EPS as AI lifts ads and cloud demand — a direct fundamental rationale for upside to near-term earnings and investor estimates. Alphabet Could Power Past Forecasts As AI Lifts Ads, Cloud: Analyst
• Positive Sentiment: Large institutional buying: Vanguard reportedly added material GOOGL exposure in its latest filing, which supports demand for the shares from big passive/active holders. Fund Update: VANGUARD GROUP INC Just Disclosed New Holdings
• Positive Sentiment: Google disrupted a major residential proxy network used by bad actors, a security move that reduces abuse risk across its ecosystem and is a modest reputational/operational positive. Google disrupts large residential proxy network, reducing devices used by operators by ‘millions’
• Neutral Sentiment: Wall Street is focused on Q4 guidance and key metric estimates ahead of earnings; expectations and guidance will likely drive short-term moves more than some headlines. Ahead of Alphabet (GOOGL) Q4 Earnings: Get Ready With Wall Street Estimates for Key Metrics
• Neutral Sentiment: Profile/endorsement notes: coverage pieces and fund letters (e.g., Giverny Capital mention, Tim Cook comments on partnership) keep sentiment visible but are unlikely to move the tape materially on their own. Alphabet (GOOG) Contributed 4.7% to Giverny Capital Asset Management’s 2025 Growth
• Negative Sentiment: A former Google engineer was convicted of stealing AI trade secrets and uploading internal materials to personal cloud accounts — a legal/security headwind that raises concerns about IP protection and could prompt tighter controls and scrutiny. Former Google engineer found guilty of espionage and theft of AI tech
• Negative Sentiment: Waymo involvement in a pedestrian incident has triggered an NHTSA probe; regulatory/safety risks around Waymo’s rollout remain a potential liability and source of short-term volatility for Alphabet. A Waymo hit a child near an elementary school. The NHTSA is investigating

Insider Activity

In related news, CEO Sundar Pichai sold 32,500 shares of Alphabet stock in a transaction that occurred on Wednesday, January 21st. The stock was sold at an average price of $327.30, for a total transaction of $10,637,250.00. Following the completion of the sale, the chief executive officer directly owned 2,211,872 shares of the company’s stock, valued at approximately $723,945,705.60. This trade represents a 1.45% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, insider John Kent Walker sold 17,829 shares of the company’s stock in a transaction on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total value of $5,614,173.81. Following the completion of the transaction, the insider directly owned 42,972 shares in the company, valued at approximately $13,531,453.08. This represents a 29.32% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 2,070,485 shares of company stock valued at $104,428,169. Company insiders own 12.99% of the company’s stock.

Analyst Ratings Changes

GOOG has been the subject of a number of recent research reports. KeyCorp restated an “overweight” rating and set a $360.00 price objective on shares of Alphabet in a research note on Monday, January 26th. Phillip Securities upgraded Alphabet from a “moderate buy” rating to a “strong-buy” rating in a report on Friday, November 7th. Barclays raised their price target on Alphabet from $250.00 to $315.00 and gave the company an “overweight” rating in a research note on Thursday, October 30th. DA Davidson set a $300.00 price target on Alphabet in a research report on Tuesday, November 25th. Finally, Cantor Fitzgerald reissued a “neutral” rating on shares of Alphabet in a report on Tuesday, January 20th. Eight analysts have rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company currently has an average rating of “Buy” and a consensus target price of $330.83.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.