Amazon.com, Inc. (NASDAQ:AMZN) shares dropped 2.4% during trading on Wednesday . The company traded as low as $231.82 and last traded at $232.99. Approximately 50,258,259 shares traded hands during trading, an increase of 18% from the average daily volume of 42,763,922 shares. The stock had previously closed at $238.62.
Key Amazon.com News
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon expanded its AI-enabled assistant by rolling out Alexa+ broadly in the U.S., which strengthens device/Prime engagement and monetization levers. Amazon makes Alexa+ AI assistant available to everyone in the U.S.
- Positive Sentiment: Reports say Amazon is in talks to invest in OpenAI and could integrate OpenAI models into Alexa and other systems — a potential strategic AI moat that would boost Alexa and AWS capabilities. OpenAI models could help power Alexa
- Positive Sentiment: AWS continues to show enterprise demand and deal wins (multi‑year partnerships reported), and several analysts have reiterated bullish views and raised targets, supporting upside if cloud growth prints in earnings. AWS announces major cloud partnership
- Positive Sentiment: Operational metrics are improving — Amazon says it delivered billions of Prime items at record speeds, supporting retail competitiveness and Prime value. Amazon delivered 30% more same-or-next-day items in 2025
- Neutral Sentiment: Senior leadership moves: Dharmesh Mehta becomes CEO Andy Jassy’s technical advisor and Amit Agarwal takes over Selling Partner Services — organizational shifts that could help execution but are typically a medium/long‑term catalyst. Amazon names Amit Agarwal to lead seller services
- Neutral Sentiment: Amazon is testing AI production tools for film/TV via MGM’s AI Studio — a potential long‑term cost/scale benefit for Prime Video, but monetization timing is unclear. Amazon to begin testing AI tools for film and TV production
- Negative Sentiment: Amazon warned of long delays getting power‑grid hookups for new European data centers, which could slow AWS capacity expansion and defer revenue from enterprise AI workloads. Power grid delays challenge Amazon’s data center expansion in Europe
- Negative Sentiment: Market reaction to Alexa+ pricing and new subscription options prompted early volatility and a reported stock slip after the announcement — investors are sensitive to monetization moves that could slow user adoption. Amazon stock slips on new Alexa+ subscription price
- Negative Sentiment: Ongoing layoffs and restructuring plus high AI/data‑center capex keep near‑term margin pressure on the table; analysts warn AWS must post strong numbers or downside could be sharp. Amazon cuts another 2,200 jobs in Seattle
- Negative Sentiment: Options traders expect a big post‑earnings move (roughly an 8% move priced in), increasing short‑term volatility as investors position ahead of tomorrow’s Q4 print. Options traders expect an 8.01% move
Wall Street Analyst Weigh In
AMZN has been the topic of several research analyst reports. Piper Sandler reaffirmed an “overweight” rating on shares of Amazon.com in a research report on Wednesday, December 3rd. Stifel Nicolaus set a $300.00 target price on shares of Amazon.com and gave the company a “buy” rating in a report on Tuesday, January 27th. President Capital increased their price target on shares of Amazon.com from $280.00 to $320.00 and gave the stock a “buy” rating in a research note on Tuesday, November 4th. Weiss Ratings restated a “buy (b)” rating on shares of Amazon.com in a research note on Monday, December 29th. Finally, Citigroup reaffirmed an “outperform” rating on shares of Amazon.com in a report on Monday. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have issued a Hold rating to the company. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $296.37.
Amazon.com Price Performance
The company has a market cap of $2.49 trillion, a price-to-earnings ratio of 32.91, a PEG ratio of 1.52 and a beta of 1.37. The company has a 50-day simple moving average of $234.02 and a 200-day simple moving average of $229.94. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01.
Insider Transactions at Amazon.com
In other Amazon.com news, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This trade represents a 4.52% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Keith Brian Alexander sold 900 shares of the company’s stock in a transaction on Monday, November 17th. The stock was sold at an average price of $233.00, for a total transaction of $209,700.00. Following the transaction, the director directly owned 7,170 shares in the company, valued at approximately $1,670,610. This trade represents a 11.15% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 47,061 shares of company stock valued at $10,351,262 in the last three months. Insiders own 10.80% of the company’s stock.
Institutional Investors Weigh In On Amazon.com
A number of hedge funds and other institutional investors have recently modified their holdings of AMZN. Fairway Wealth LLC lifted its holdings in shares of Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares in the last quarter. Sellwood Investment Partners LLC acquired a new position in shares of Amazon.com during the 3rd quarter worth approximately $27,000. MilWealth Group LLC lifted its stake in Amazon.com by 79.0% in the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after buying an additional 79 shares in the last quarter. Bridge Generations Wealth Management LLC grew its holdings in Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after buying an additional 233 shares during the last quarter. Finally, Cooksen Wealth LLC increased its position in Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.
Amazon.com Company Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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