Analysts’ Weekly Ratings Changes for NIKE (NKE)

NIKE (NYSE: NKE) recently received a number of ratings updates from brokerages and research firms:

• 1/29/2026 – NIKE had its price target lowered by analysts at The Goldman Sachs Group, Inc. from $77.00 to $76.00. They now have a “buy” rating on the stock.
• 1/27/2026 – NIKE had its “buy” rating reaffirmed by analysts at BTIG Research. They now have a $100.00 price target on the stock.
• 1/22/2026 – NIKE had its price target lowered by analysts at KeyCorp from $90.00 to $75.00. They now have an “overweight” rating on the stock.
• 1/21/2026 – NIKE had its “buy” rating reaffirmed by analysts at Royal Bank Of Canada.
• 1/15/2026 – NIKE had its “neutral” rating reaffirmed by analysts at Barclays PLC.
• 1/14/2026 – NIKE was given a new $69.00 price target on by analysts at Truist Financial Corporation.
• 1/12/2026 – NIKE was upgraded by analysts at Weiss Ratings from a “sell (d+)” rating to a “hold (c-)” rating.
• 1/12/2026 – NIKE had its “buy” rating reaffirmed by analysts at Jefferies Financial Group Inc.. They now have a $110.00 price target on the stock.
• 1/8/2026 – NIKE was given a new $67.00 price target on by analysts at Deutsche Bank Aktiengesellschaft.
• 1/8/2026 – NIKE was downgraded by analysts at Needham & Company LLC from a “buy” rating to a “hold” rating.
• 1/8/2026 – NIKE is now covered by analysts at Deutsche Bank Aktiengesellschaft. They set a “hold” rating on the stock.
• 1/6/2026 – NIKE had its “outperform” rating reaffirmed by analysts at Royal Bank Of Canada.
• 1/6/2026 – NIKE was given a new $78.00 price target on by analysts at Royal Bank Of Canada. They now have an “outperform” rating on the stock.
• 1/6/2026 – NIKE had its “buy” rating reaffirmed by analysts at Sanford C. Bernstein. They now have a $85.00 price target on the stock.
• 1/6/2026 – NIKE had its price target lowered by analysts at Royal Bank Of Canada from $85.00 to $78.00. They now have a “buy” rating on the stock.
• 1/5/2026 – NIKE had its “neutral” rating reaffirmed by analysts at UBS Group AG.
• 12/31/2025 – NIKE had its “buy” rating reaffirmed by analysts at Guggenheim.
• 12/29/2025 – NIKE was downgraded by analysts at Weiss Ratings from a “hold (c-)” rating to a “sell (d+)” rating.
• 12/23/2025 – NIKE had its price target lowered by analysts at Daiwa Capital Markets from $75.00 to $61.00.
• 12/23/2025 – NIKE had its price target lowered by analysts at Argus from $85.00 to $70.00.
• 12/22/2025 – NIKE had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/19/2025 – NIKE was given a new $62.00 price target on by analysts at UBS Group AG. They now have a “neutral” rating on the stock.
• 12/19/2025 – NIKE was given a new $65.00 price target on by analysts at Stifel Nicolaus. They now have a “hold” rating on the stock.
• 12/19/2025 – NIKE was given a new $70.00 price target on by analysts at Truist Financial Corporation. They now have a “buy” rating on the stock.
• 12/19/2025 – NIKE was given a new $77.00 price target on by analysts at The Goldman Sachs Group, Inc..
• 12/19/2025 – NIKE was given a new $85.00 price target on by analysts at Sanford C. Bernstein. They now have an “outperform” rating on the stock.
• 12/19/2025 – NIKE was given a new $65.00 price target on by analysts at Wells Fargo & Company. They now have an “overweight” rating on the stock.
• 12/19/2025 – NIKE had its “neutral” rating reaffirmed by analysts at Citigroup Inc.. They now have a $65.00 price target on the stock, down previously from $70.00.
• 12/19/2025 – NIKE was given a new $75.00 price target on by analysts at Piper Sandler. They now have an “overweight” rating on the stock.
• 12/19/2025 – NIKE was given a new $64.00 price target on by analysts at Barclays PLC. They now have an “equal weight” rating on the stock.
• 12/19/2025 – NIKE had its price target lowered by analysts at BNP Paribas Exane from $38.00 to $35.00. They now have an “underperform” rating on the stock.
• 12/19/2025 – NIKE had its price target lowered by analysts at Robert W. Baird from $93.00 to $85.00. They now have an “outperform” rating on the stock.
• 12/19/2025 – NIKE had its price target lowered by analysts at Williams Trading from $100.00 to $80.00. They now have a “buy” rating on the stock.
• 12/19/2025 – NIKE had its “neutral” rating reaffirmed by analysts at Berenberg Bank. They now have a $70.00 price target on the stock.
• 12/19/2025 – NIKE had its “buy” rating reaffirmed by analysts at DZ Bank AG.
• 12/19/2025 – NIKE had its “buy” rating reaffirmed by analysts at Guggenheim. They now have a $77.00 price target on the stock.
• 12/19/2025 – NIKE had its price target lowered by analysts at Bank of America Corporation from $84.00 to $73.00. They now have a “buy” rating on the stock.
• 12/19/2025 – NIKE had its price target lowered by analysts at Telsey Advisory Group from $75.00 to $72.00. They now have a “market perform” rating on the stock.
• 12/19/2025 – NIKE had its price target lowered by analysts at Needham & Company LLC from $78.00 to $68.00. They now have a “buy” rating on the stock.
• 12/17/2025 – NIKE had its “outperform” rating reaffirmed by analysts at Oppenheimer Holdings, Inc..
• 12/15/2025 – NIKE was upgraded by analysts at Weiss Ratings from a “sell (d+)” rating to a “hold (c-)” rating.
• 12/15/2025 – NIKE had its “market perform” rating reaffirmed by analysts at Raymond James Financial, Inc..
• 12/15/2025 – NIKE had its “buy” rating reaffirmed by analysts at The Goldman Sachs Group, Inc.. They now have a $89.00 price target on the stock.
• 12/12/2025 – NIKE was downgraded by analysts at Citigroup Inc. from a “positive” rating to a “mixed” rating.
• 12/12/2025 – NIKE had its “buy” rating reaffirmed by analysts at Jefferies Financial Group Inc.. They now have a $115.00 price target on the stock.
• 12/12/2025 – NIKE had its “buy” rating reaffirmed by analysts at BTIG Research. They now have a $100.00 price target on the stock.
• 12/10/2025 – NIKE had its “market perform” rating reaffirmed by analysts at UBS Group AG. They now have a $75.00 price target on the stock.
• 12/10/2025 – NIKE was upgraded by analysts at Guggenheim to a “strong-buy” rating.
• 12/10/2025 – NIKE was given a new $70.00 price target on by analysts at Barclays PLC. They now have a “neutral” rating on the stock.
• 12/10/2025 – NIKE had its “market perform” rating reaffirmed by analysts at Telsey Advisory Group. They now have a $75.00 price target on the stock.
• 12/9/2025 – NIKE is now covered by analysts at Guggenheim. They set a “buy” rating and a $77.00 price target on the stock.
• 12/9/2025 – NIKE had its price target lowered by analysts at Citigroup Inc. from $74.00 to $70.00. They now have a “neutral” rating on the stock.
• 12/8/2025 – NIKE had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.

NIKE Increases Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Friday, January 2nd. Stockholders of record on Monday, December 1st were paid a $0.41 dividend. This is a positive change from NIKE’s previous quarterly dividend of $0.40. The ex-dividend date of this dividend was Monday, December 1st. This represents a $1.64 dividend on an annualized basis and a dividend yield of 2.6%. NIKE’s dividend payout ratio is currently 96.47%.

Insider Transactions at NIKE

In other NIKE news, Director Timothy D. Cook acquired 50,000 shares of NIKE stock in a transaction that occurred on Monday, December 22nd. The stock was bought at an average price of $58.97 per share, with a total value of $2,948,500.00. Following the completion of the purchase, the director directly owned 105,480 shares of the company’s stock, valued at approximately $6,220,155.60. This represents a 90.12% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Elliott Hill acquired 16,388 shares of the business’s stock in a transaction dated Monday, December 29th. The stock was purchased at an average cost of $61.10 per share, for a total transaction of $1,001,306.80. Following the completion of the acquisition, the chief executive officer directly owned 241,587 shares of the company’s stock, valued at approximately $14,760,965.70. This trade represents a 7.28% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. In the last 90 days, insiders have bought 91,229 shares of company stock valued at $5,452,640. 0.80% of the stock is currently owned by corporate insiders.

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).