Booking (NASDAQ:BKNG) Given New $6,500.00 Price Target at KeyCorp

Booking (NASDAQ:BKNG) had its price target lowered by stock analysts at KeyCorp from $6,630.00 to $6,500.00 in a research note issued on Wednesday,Benzinga reports. The brokerage presently has an “overweight” rating on the business services provider’s stock. KeyCorp’s target price indicates a potential upside of 42.49% from the stock’s current price.

Other research analysts also recently issued research reports about the stock. Wall Street Zen upgraded shares of Booking from a “hold” rating to a “buy” rating in a report on Sunday, January 4th. BNP Paribas Exane set a $6,100.00 price target on shares of Booking in a report on Monday, November 24th. Gordon Haskett lifted their target price on shares of Booking from $5,620.00 to $5,710.00 and gave the company a “hold” rating in a research note on Wednesday, December 10th. Wedbush upgraded shares of Booking from a “neutral” rating to an “outperform” rating and set a $6,000.00 price target on the stock in a research report on Thursday, November 13th. Finally, Jefferies Financial Group dropped their price target on shares of Booking from $5,800.00 to $5,600.00 and set a “hold” rating for the company in a research note on Friday, January 23rd. One analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and ten have issued a Hold rating to the company. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $6,195.63.

Booking Trading Down 10.9%

BKNG opened at $4,561.80 on Wednesday. The stock has a market cap of $147.03 billion, a price-to-earnings ratio of 29.65, a PEG ratio of 1.10 and a beta of 1.21. The stock has a fifty day moving average price of $5,227.35 and a 200 day moving average price of $5,301.92. Booking has a 1 year low of $4,096.23 and a 1 year high of $5,839.41.

Insider Activity

In other news, Director Vanessa Ames Wittman sold 15 shares of the stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $5,191.15, for a total value of $77,867.25. Following the transaction, the director directly owned 687 shares of the company’s stock, valued at $3,566,320.05. This represents a 2.14% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Glenn D. Fogel sold 953 shares of the firm’s stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $5,181.34, for a total transaction of $4,937,817.02. Following the sale, the chief executive officer owned 19,615 shares of the company’s stock, valued at $101,631,984.10. This trade represents a 4.63% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 3,364 shares of company stock valued at $17,394,538. 0.16% of the stock is owned by company insiders.

Institutional Investors Weigh In On Booking

A number of institutional investors have recently modified their holdings of BKNG. Drive Wealth Management LLC grew its position in Booking by 13.8% during the fourth quarter. Drive Wealth Management LLC now owns 182 shares of the business services provider’s stock worth $972,000 after buying an additional 22 shares in the last quarter. Pure Financial Advisors LLC boosted its stake in shares of Booking by 7.6% in the 4th quarter. Pure Financial Advisors LLC now owns 183 shares of the business services provider’s stock valued at $982,000 after purchasing an additional 13 shares in the last quarter. Income Insurance Ltd bought a new position in Booking in the 4th quarter valued at approximately $519,000. D Orazio & Associates Inc. boosted its position in Booking by 4.0% in the fourth quarter. D Orazio & Associates Inc. now owns 104 shares of the business services provider’s stock valued at $557,000 after buying an additional 4 shares in the last quarter. Finally, Advisor OS LLC lifted its stake in shares of Booking by 33.0% in the 4th quarter. Advisor OS LLC now owns 121 shares of the business services provider’s stock valued at $648,000 after acquiring an additional 30 shares during the last quarter. Institutional investors own 92.42% of the company’s stock.

Key Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Mizuho upgraded BKNG from Neutral to Outperform and set a $6,000 price target, signaling material upside versus current levels and likely drawing buyer interest from growth/value investors. Read More.
• Positive Sentiment: KAYAK named Peer Bueller as CEO with co‑founder Steve Hafner moving to Executive Chair — a management reshuffle that markets can view as continuity and focused leadership for one of Booking’s core consumer brands. Read More.
• Positive Sentiment: Investment commentary (Seeking Alpha) frames the recent pullback as a buying opportunity, citing strong cash flow, AI/loyalty initiatives, buybacks and Agoda expansion — a narrative that can attract long‑term investors on weakness. Read More.
• Neutral Sentiment: Citizens JMP reaffirmed a Market Perform rating — this keeps a portion of the Street neutral and may limit broad analyst-driven buying. Read More.
• Neutral Sentiment: Short‑interest figures in the reports look misreported (zero/NaN) and provide no clear signal about coordinated short activity; treat those numbers with caution.
• Neutral Sentiment: MarketWatch highlighted BKNG’s relative underperformance versus peers recently, suggesting sector flows and rotation — not necessarily company fundamentals — are contributing to volatility. Read More.
• Negative Sentiment: Insider selling disclosed: Director Robert Mylod Jr. sold 40 shares (small dollar value relative to holdings). The sale is minor but can be interpreted negatively by short‑term traders. Read More.
• Negative Sentiment: Recent price action: commentary flagged a sharp session‑over‑session decline that appears to be the proximate driver of today’s move as algorithms and momentum traders react to the drop. Read More.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.