Harley-Davidson (NYSE:HOG) Sets New 52-Week Low – Time to Sell?

Shares of Harley-Davidson, Inc. (NYSE:HOG) hit a new 52-week low during mid-day trading on Monday . The stock traded as low as $19.44 and last traded at $19.6050, with a volume of 2566655 shares trading hands. The stock had previously closed at $19.71.

Wall Street Analyst Weigh In

A number of analysts have weighed in on the company. Loop Capital initiated coverage on Harley-Davidson in a report on Tuesday, November 25th. They set a “hold” rating and a $21.00 target price for the company. UBS Group decreased their price objective on Harley-Davidson from $28.00 to $27.00 and set a “neutral” rating for the company in a research note on Thursday, November 13th. Weiss Ratings reaffirmed a “hold (c-)” rating on shares of Harley-Davidson in a research report on Thursday, January 22nd. Citigroup reduced their target price on shares of Harley-Davidson from $28.00 to $23.00 and set a “neutral” rating for the company in a report on Wednesday, January 14th. Finally, Zacks Research raised shares of Harley-Davidson from a “strong sell” rating to a “hold” rating in a research report on Wednesday, November 26th. One equities research analyst has rated the stock with a Buy rating, six have assigned a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, the stock currently has a consensus rating of “Hold” and a consensus target price of $25.86.

Harley-Davidson Stock Performance

The firm has a market cap of $2.43 billion, a price-to-earnings ratio of 4.97, a P/E/G ratio of 0.48 and a beta of 1.39. The company has a debt-to-equity ratio of 0.88, a current ratio of 2.51 and a quick ratio of 2.36. The firm has a fifty day simple moving average of $21.38 and a two-hundred day simple moving average of $24.92.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings data on Tuesday, November 4th. The company reported $3.10 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.38 by $1.72. The firm had revenue of $1.34 billion for the quarter, compared to the consensus estimate of $1.01 billion. Harley-Davidson had a net margin of 11.37% and a return on equity of 15.19%. On average, analysts expect that Harley-Davidson, Inc. will post 3.44 EPS for the current year.

Harley-Davidson Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Monday, December 22nd. Stockholders of record on Tuesday, December 9th were issued a dividend of $0.18 per share. The ex-dividend date of this dividend was Tuesday, December 9th. This represents a $0.72 dividend on an annualized basis and a dividend yield of 3.5%. Harley-Davidson’s payout ratio is 17.48%.

Hedge Funds Weigh In On Harley-Davidson

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Bayforest Capital Ltd purchased a new stake in Harley-Davidson in the 2nd quarter worth approximately $1,218,000. Jefferies Financial Group Inc. purchased a new stake in Harley-Davidson during the second quarter worth $589,000. Ethic Inc. grew its position in Harley-Davidson by 135.3% during the second quarter. Ethic Inc. now owns 26,307 shares of the company’s stock valued at $621,000 after buying an additional 15,128 shares during the period. Mitsubishi UFJ Trust & Banking Corp grew its position in Harley-Davidson by 615.5% during the third quarter. Mitsubishi UFJ Trust & Banking Corp now owns 61,465 shares of the company’s stock valued at $1,715,000 after buying an additional 52,875 shares during the period. Finally, Vanguard Personalized Indexing Management LLC increased its holdings in Harley-Davidson by 72.5% in the second quarter. Vanguard Personalized Indexing Management LLC now owns 25,640 shares of the company’s stock valued at $605,000 after buying an additional 10,773 shares in the last quarter. Hedge funds and other institutional investors own 85.10% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.