Insider Selling: Serve Robotics (NASDAQ:SERV) CFO Sells 1,547 Shares of Stock

Posted by Latisha Jones on Feb 5th, 2026

Serve Robotics Inc. (NASDAQ:SERV – Get Free Report) CFO Brian Read sold 1,547 shares of Serve Robotics stock in a transaction that occurred on Tuesday, February 3rd. The stock was sold at an average price of $10.83, for a total transaction of $16,754.01. Following the completion of the transaction, the chief financial officer owned 329,041 shares of the company’s stock, valued at $3,563,514.03. This represents a 0.47% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link.

Brian Read also recently made the following trade(s):

On Wednesday, February 4th, Brian Read sold 3,185 shares of Serve Robotics stock. The shares were sold at an average price of $10.33, for a total value of $32,901.05.
On Thursday, January 8th, Brian Read sold 4,748 shares of Serve Robotics stock. The stock was sold at an average price of $15.81, for a total value of $75,065.88.
On Wednesday, December 31st, Brian Read sold 1,863 shares of Serve Robotics stock. The shares were sold at an average price of $10.37, for a total value of $19,319.31.
On Friday, December 12th, Brian Read sold 6,700 shares of Serve Robotics stock. The shares were sold at an average price of $13.15, for a total transaction of $88,105.00.
On Thursday, December 11th, Brian Read sold 371 shares of Serve Robotics stock. The stock was sold at an average price of $11.87, for a total transaction of $4,403.77.
On Thursday, December 4th, Brian Read sold 7,500 shares of Serve Robotics stock. The stock was sold at an average price of $13.05, for a total value of $97,875.00.
On Tuesday, December 2nd, Brian Read sold 2,057 shares of Serve Robotics stock. The shares were sold at an average price of $9.82, for a total value of $20,199.74.

Serve Robotics Trading Down 9.5%

Shares of Serve Robotics stock traded down $0.97 during trading on Thursday, reaching $9.19. The company’s stock had a trading volume of 5,272,043 shares, compared to its average volume of 7,876,584. The company has a 50-day moving average price of $11.99 and a two-hundred day moving average price of $11.77. Serve Robotics Inc. has a fifty-two week low of $4.66 and a fifty-two week high of $23.10. The firm has a market cap of $684.50 million, a PE ratio of -6.17 and a beta of 0.33.

Serve Robotics (NASDAQ:SERV – Get Free Report) last released its quarterly earnings results on Wednesday, November 12th. The company reported ($0.54) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.37) by ($0.17). Serve Robotics had a negative return on equity of 38.52% and a negative net margin of 4,121.58%.The company had revenue of $0.69 million for the quarter, compared to analysts’ expectations of $0.69 million. On average, analysts predict that Serve Robotics Inc. will post -0.98 earnings per share for the current fiscal year.

Analyst Ratings Changes

A number of research analysts recently weighed in on the company. Loop Capital set a $16.00 price objective on Serve Robotics in a report on Wednesday, December 31st. Northland Securities reaffirmed an “outperform” rating and set a $26.00 price target on shares of Serve Robotics in a research note on Friday, January 2nd. Freedom Capital upgraded shares of Serve Robotics to a “strong-buy” rating in a report on Wednesday, December 31st. Cantor Fitzgerald reissued an “overweight” rating on shares of Serve Robotics in a report on Monday, November 17th. Finally, Citigroup reaffirmed an “outperform” rating on shares of Serve Robotics in a report on Monday, October 13th. Two equities research analysts have rated the stock with a Strong Buy rating, five have assigned a Buy rating and one has given a Sell rating to the company. According to data from MarketBeat, the company has a consensus rating of “Buy” and a consensus target price of $18.80.

Get Our Latest Report on Serve Robotics

Institutional Investors Weigh In On Serve Robotics

Hedge funds and other institutional investors have recently modified their holdings of the company. DNB Asset Management AS lifted its stake in shares of Serve Robotics by 178.9% during the fourth quarter. DNB Asset Management AS now owns 239,205 shares of the company’s stock valued at $2,483,000 after buying an additional 153,436 shares during the period. International Assets Investment Management LLC acquired a new position in Serve Robotics in the 4th quarter valued at $182,000. SBI Securities Co. Ltd. lifted its stake in shares of Serve Robotics by 97.5% during the 4th quarter. SBI Securities Co. Ltd. now owns 8,332 shares of the company’s stock worth $86,000 after purchasing an additional 4,114 shares during the period. Oppenheimer & Co. Inc. boosted its holdings in shares of Serve Robotics by 19.3% during the fourth quarter. Oppenheimer & Co. Inc. now owns 16,350 shares of the company’s stock worth $170,000 after purchasing an additional 2,650 shares during the last quarter. Finally, Sigma Planning Corp purchased a new stake in shares of Serve Robotics in the fourth quarter valued at $105,000.

Serve Robotics News Summary

Here are the key news stories impacting Serve Robotics this week:

Positive Sentiment: Potential market expansion — the City of North Vancouver is set to consider food delivery robots, which could open a new municipal pilot/permit opportunity for Serve if approved. City of North Vancouver to consider food delivery robots
Neutral Sentiment: Multiple insiders disclosed routine sales (small single-digit percentage reductions in their holdings) across Feb 3–4 — these include filings from the CFO and other officers. These transactions could be personal liquidity events rather than a vote of no confidence, but they still increase supply pressure. Insider Form 4
Negative Sentiment: Concentrated insider selling by top executives — including the CEO, COO and others — occurred the same day (collectively several tens of thousands of shares). Markets often view clustered executive sales as a negative signal; expect continued scrutiny and potential short-term selling pressure. CEO Form 4
Negative Sentiment: Viral negative PR — a widely viewed video showed a Serve delivery robot sidestepping a homeless man in Miami, drawing public backlash and raising reputational and regulatory concerns. That sort of footage can accelerate municipal pushback or stricter operating rules. Viral delivery robot video
Negative Sentiment: Broader community resistance — coverage (FastCompany and others) highlights growing neighborhood pushback against sidewalk delivery robots, a longer-term regulatory and adoption risk that could limit rollouts or raise compliance costs. Neighborhood pushback article
Negative Sentiment: Weak recent fundamentals — Serve missed the last EPS estimate, remains unprofitable with negative margins, and analysts project continued losses this year; that background makes the stock more sensitive to negative headlines and insider selling. (Company earnings release Nov. 12; consensus estimates updated accordingly.)

Serve Robotics Company Profile

(Get Free Report)

Serve Robotics develops and operates autonomous sidewalk delivery robots designed to transform last-mile logistics for restaurants, retailers and grocery brands. By combining proprietary hardware, sensor suites and dispatch software, the company enables on-demand deliveries of food, beverages and consumer goods while minimizing reliance on traditional vehicle fleets.

The core Serve robot integrates four-wheeled mobility, LiDAR and vision cameras with AI-driven navigation algorithms to detect obstacles, traverse urban sidewalks and interact safely with pedestrians.