Amazon.com (NASDAQ:AMZN) Price Target Cut to $296.00 by Analysts at Rosenblatt Securities

Amazon.com (NASDAQ:AMZN) had its price target decreased by investment analysts at Rosenblatt Securities from $305.00 to $296.00 in a research report issued to clients and investors on Friday,Benzinga reports. The brokerage currently has a “buy” rating on the e-commerce giant’s stock. Rosenblatt Securities’ price target would suggest a potential upside of 32.92% from the stock’s current price.

Other analysts have also recently issued research reports about the company. TD Cowen reissued a “buy” rating on shares of Amazon.com in a report on Friday. Monness Crespi & Hardt reaffirmed a “buy” rating and set a $280.00 price target (down previously from $300.00) on shares of Amazon.com in a research report on Monday. Royal Bank Of Canada reissued a “buy” rating on shares of Amazon.com in a report on Monday, January 26th. Arete Research boosted their target price on shares of Amazon.com from $264.00 to $283.00 and gave the company a “buy” rating in a research report on Wednesday, January 21st. Finally, BMO Capital Markets reiterated an “outperform” rating and issued a $310.00 price target (up from $304.00) on shares of Amazon.com in a research report on Tuesday. One research analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and five have issued a Hold rating to the company. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $290.47.

Amazon.com Stock Performance

Shares of AMZN opened at $222.69 on Friday. The company has a market cap of $2.38 trillion, a price-to-earnings ratio of 31.45, a P/E/G ratio of 1.45 and a beta of 1.37. The business’s fifty day simple moving average is $233.97 and its two-hundred day simple moving average is $229.91. Amazon.com has a 12 month low of $161.38 and a 12 month high of $258.60. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). The company had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. Amazon.com’s revenue was up 13.6% on a year-over-year basis. During the same quarter in the prior year, the company posted $1.86 EPS. Research analysts anticipate that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insiders Place Their Bets

In related news, Director Keith Brian Alexander sold 900 shares of the company’s stock in a transaction on Monday, November 17th. The shares were sold at an average price of $233.00, for a total transaction of $209,700.00. Following the completion of the transaction, the director owned 7,170 shares in the company, valued at approximately $1,670,610. This represents a 11.15% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the sale, the chief executive officer owned 2,208,310 shares in the company, valued at approximately $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 47,061 shares of company stock worth $10,351,262 over the last ninety days. 9.70% of the stock is owned by company insiders.

Hedge Funds Weigh In On Amazon.com

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Fairway Wealth LLC increased its stake in Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after acquiring an additional 60 shares during the last quarter. Sellwood Investment Partners LLC purchased a new position in Amazon.com during the 3rd quarter valued at $27,000. MilWealth Group LLC grew its position in Amazon.com by 79.0% in the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after acquiring an additional 79 shares during the last quarter. Bridge Generations Wealth Management LLC increased its stake in Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after purchasing an additional 233 shares during the period. Finally, Cooksen Wealth LLC lifted its position in shares of Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after purchasing an additional 47 shares during the last quarter. 72.20% of the stock is owned by institutional investors.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS momentum and revenue beat — Amazon reported stronger-than-expected cloud growth and quarterly revenue above consensus, supporting the long‑term growth story for AMZN. AWS revenue continues to soar
• Positive Sentiment: Analysts remain largely constructive — multiple firms reiterated Buy ratings and say heavy AI/capex could pay off over time, keeping upside case intact for long‑term investors. TipRanks: analysts reiterate buy ratings
• Neutral Sentiment: Product/AI initiatives could add optionality — wider Alexa+ rollout and reported talks about OpenAI/partnerships expand addressable markets but are longer‑term catalysts. Alexa+ wide launch
• Neutral Sentiment: Regulatory noise — a recent German ruling and fine add localized headwinds but are not the principal driver of today’s move. Reuters: Germany bans price controls
• Negative Sentiment: Massive 2026 capex guide — management announced ≈$200B of capex (up sharply from 2025), mostly for AI data centers, chips and infrastructure; investors fear near‑term margin pressure, cash flow strain and execution risk. Reuters: big capex worries investors
• Negative Sentiment: Slight EPS miss and ugly market reaction — adjusted EPS missed by a penny despite revenue upside, and shares plunged in after‑hours/early trading as the market re‑priced execution and valuation risk. MarketBeat: earnings miss and reaction

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.