John G Ullman & Associates Inc. Invests $2.30 Million in Adobe Inc. $ADBE

John G Ullman & Associates Inc. acquired a new stake in shares of Adobe Inc. (NASDAQ:ADBE) during the 3rd quarter, according to the company in its most recent Form 13F filing with the SEC. The firm acquired 6,510 shares of the software company’s stock, valued at approximately $2,296,000.

A number of other hedge funds and other institutional investors have also bought and sold shares of ADBE. LSV Asset Management grew its holdings in shares of Adobe by 350.0% during the second quarter. LSV Asset Management now owns 72 shares of the software company’s stock worth $28,000 after purchasing an additional 56 shares during the last quarter. Nexus Investment Management ULC acquired a new stake in Adobe during the 2nd quarter worth approximately $31,000. Horizon Financial Services LLC grew its holdings in Adobe by 4,000.0% during the 2nd quarter. Horizon Financial Services LLC now owns 82 shares of the software company’s stock worth $32,000 after acquiring an additional 80 shares during the last quarter. Total Investment Management Inc. acquired a new position in Adobe in the 2nd quarter valued at approximately $35,000. Finally, Heartwood Wealth Advisors LLC acquired a new position in Adobe in the 3rd quarter valued at approximately $35,000. Institutional investors own 81.79% of the company’s stock.

Analyst Upgrades and Downgrades

A number of brokerages have recently commented on ADBE. Citigroup lifted their price target on shares of Adobe from $366.00 to $387.00 and gave the stock a “neutral” rating in a report on Wednesday, December 17th. Barclays reaffirmed an “overweight” rating and set a $415.00 target price on shares of Adobe in a research report on Friday, December 5th. Royal Bank Of Canada reiterated an “outperform” rating and issued a $430.00 price target on shares of Adobe in a research report on Thursday, December 11th. Morgan Stanley decreased their price target on Adobe from $450.00 to $425.00 and set an “equal weight” rating for the company in a research note on Thursday, December 11th. Finally, DA Davidson restated a “buy” rating and set a $500.00 price objective on shares of Adobe in a research report on Thursday, December 11th. One analyst has rated the stock with a Strong Buy rating, ten have assigned a Buy rating, eleven have given a Hold rating and five have assigned a Sell rating to the stock. According to MarketBeat, the stock presently has an average rating of “Hold” and a consensus target price of $391.81.

Trending Headlines about Adobe

Here are the key news stories impacting Adobe this week:

• Positive Sentiment: Expanded enterprise AI tie-ups could support long-term revenue for Adobe — Adobe announced an expanded partnership with Cognizant around AI capabilities, which may help enterprise adoption of Adobe’s AI-powered creative and marketing tools. Adobe’s Expanded Cognizant AI Partnership
• Neutral Sentiment: Piper Sandler moved Adobe to a “hold,” reflecting analyst caution rather than a fresh sell rating — the change signals tempered expectations but not consensus bearishness. Piper Sandler upgrade to Hold
• Neutral Sentiment: Macro/sector commentary: software stocks are under pressure right now, which weighs on Adobe alongside company-specific headlines — the market-wide sell-off in software magnifies Adobe’s share moves. Why Software Is Facing A Market Sell-Off (CNBC)
• Negative Sentiment: PR crisis over Adobe Animate: Adobe announced plans to discontinue Animate, drew significant community backlash, then reversed course and put the app into “maintenance mode.” The episode has damaged goodwill with a creative user base and flagged execution/communication risks to investors. Adobe cancels Adobe Animate shutdown after backlash
• Negative Sentiment: Rising marketing spend: Adobe boosted ad spending to roughly $1.4B in 2025 to defend its AI positioning and the brand — higher SG&A and heavy marketing to shore up adoption can pressure margins and has prompted investor questions about the pace and ROI of AI-driven growth. Adobe ad spending and investor concerns
• Negative Sentiment: Sentiment-focused writeups and trade ideas call the stock a “falling knife” or a potential buy-the-dip, adding volatility as short-term traders and long-only investors disagree on valuation and recovery timing. That debate can amplify intraday moves. Is Adobe Stock Now A Falling Knife? (Forbes)
• Neutral Sentiment: Opinion/valuation pieces point to both upside (long-term AI opportunity, attractive multiples for some investors) and downside (execution risk, ad spend). These mixed narratives keep trading choppy until clarity on growth vs. margin trade-offs. Is This 50% Drop a Buying Opportunity? (Blockonomi)

Adobe Stock Down 3.7%

Shares of NASDAQ:ADBE opened at $269.39 on Friday. Adobe Inc. has a 1 year low of $264.04 and a 1 year high of $465.70. The company has a debt-to-equity ratio of 0.53, a current ratio of 1.00 and a quick ratio of 1.00. The business’s 50-day moving average is $325.57 and its 200-day moving average is $339.57. The company has a market capitalization of $110.58 billion, a price-to-earnings ratio of 16.12, a P/E/G ratio of 1.10 and a beta of 1.51.

Adobe (NASDAQ:ADBE) last issued its earnings results on Wednesday, December 10th. The software company reported $5.50 earnings per share for the quarter, topping analysts’ consensus estimates of $5.40 by $0.10. Adobe had a return on equity of 61.28% and a net margin of 30.00%.The business had revenue of $6.19 billion during the quarter, compared to the consensus estimate of $6.11 billion. During the same period in the previous year, the company posted $4.81 earnings per share. The firm’s revenue for the quarter was up 10.5% on a year-over-year basis. Adobe has set its Q1 2026 guidance at 5.850-5.900 EPS and its FY 2026 guidance at 23.300-23.500 EPS. Equities research analysts predict that Adobe Inc. will post 16.65 earnings per share for the current year.

Insider Activity

In related news, CFO Daniel Durn sold 1,646 shares of the business’s stock in a transaction on Tuesday, January 27th. The shares were sold at an average price of $294.85, for a total transaction of $485,323.10. Following the transaction, the chief financial officer owned 41,995 shares in the company, valued at $12,382,225.75. The trade was a 3.77% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. 0.16% of the stock is owned by insiders.

About Adobe

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.