JPMorgan Chase & Co. Reaffirms “Buy” Rating for Amazon.com (NASDAQ:AMZN)

Amazon.com (NASDAQ:AMZN)‘s stock had its “buy” rating restated by analysts at JPMorgan Chase & Co. in a note issued to investors on Friday,MarketScreener reports.

Other analysts have also issued reports about the company. Wall Street Zen lowered Amazon.com from a “buy” rating to a “hold” rating in a research note on Saturday, January 10th. Loop Capital raised their price objective on Amazon.com from $300.00 to $360.00 and gave the company a “buy” rating in a report on Tuesday, November 18th. Guggenheim raised shares of Amazon.com to a “strong-buy” rating in a research note on Wednesday, December 10th. HSBC upped their target price on shares of Amazon.com from $260.00 to $285.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Finally, Rosenblatt Securities decreased their price target on shares of Amazon.com from $305.00 to $296.00 and set a “buy” rating on the stock in a research note on Friday. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and five have issued a Hold rating to the stock. According to data from MarketBeat, Amazon.com presently has a consensus rating of “Moderate Buy” and a consensus price target of $289.07.

Amazon.com Stock Down 4.4%

AMZN stock opened at $222.69 on Friday. The stock has a market capitalization of $2.38 trillion, a P/E ratio of 31.45, a P/E/G ratio of 1.45 and a beta of 1.37. The firm has a 50-day simple moving average of $233.97 and a 200-day simple moving average of $229.91. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. Amazon.com has a 52 week low of $161.38 and a 52 week high of $258.60.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. During the same period in the prior year, the business posted $1.86 earnings per share. The company’s quarterly revenue was up 13.6% compared to the same quarter last year. Equities analysts forecast that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Activity

In other Amazon.com news, CEO Matthew S. Garman sold 17,768 shares of Amazon.com stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the sale, the chief executive officer owned 6,273 shares in the company, valued at $1,360,613.70. The trade was a 73.91% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Keith Brian Alexander sold 900 shares of the company’s stock in a transaction on Monday, November 17th. The shares were sold at an average price of $233.00, for a total value of $209,700.00. Following the completion of the transaction, the director directly owned 7,170 shares in the company, valued at approximately $1,670,610. This trade represents a 11.15% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 47,061 shares of company stock worth $10,351,262. 9.70% of the stock is owned by company insiders.

Institutional Trading of Amazon.com

Several institutional investors and hedge funds have recently bought and sold shares of the stock. Fairway Wealth LLC increased its holdings in Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after purchasing an additional 60 shares during the period. Sellwood Investment Partners LLC purchased a new stake in shares of Amazon.com during the third quarter worth approximately $27,000. MilWealth Group LLC increased its stake in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after buying an additional 79 shares during the period. Bridge Generations Wealth Management LLC raised its holdings in Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after acquiring an additional 233 shares in the last quarter. Finally, Cooksen Wealth LLC lifted its stake in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after acquiring an additional 47 shares during the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS momentum and margin strength — AWS revenue topped expectations and operating margins widened, supporting Amazon’s long‑term cloud profitability thesis. AWS beats
• Positive Sentiment: Top‑line beat and core business resilience — Q4 net sales rose ~14% to $213.4B, showing strong retail and advertising performance that underpins cash generation for investments. Press release
• Neutral Sentiment: Analyst responses mixed but many remain constructive — Several firms trimmed price targets or adjusted modeling for heavier AI capex, while a number of analysts reiterated Buy/Outperform ratings citing AWS and long‑term AI upside. Analyst notes
• Negative Sentiment: Huge $200B 2026 capex guide shocked the market — Management said capex will jump materially (largely for AI data centers, chips, robotics and satellites), rekindling investor fear about near‑term cash flow, margins and the scale of the AI buildout. That guidance triggered heavy selling. Zacks: capex shock
• Negative Sentiment: Small EPS miss amplified by market risk‑off — Reported EPS missed by a hair (reported $1.95 vs. ~$1.97 consensus), and in the current environment even marginal misses + aggressive spending plans produce outsized stock moves. Blockonomi: earnings reaction
• Negative Sentiment: Broad tech/AI sell‑off amplified the move — Amazon’s capex news arrived amid heightened market sensitivity to AI spending across Big Tech, producing outsized volatility and premarket/after‑hours declines. Reuters: market reaction

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.