Argus upgraded shares of ServiceNow (NYSE:NOW – Free Report) to a strong-buy rating in a research report report published on Wednesday morning,Zacks.com reports.
NOW has been the subject of several other reports. TD Cowen dropped their price target on ServiceNow from $200.00 to $185.00 and set a “buy” rating for the company in a research report on Thursday, January 29th. Cantor Fitzgerald reaffirmed an “overweight” rating and set a $200.00 target price on shares of ServiceNow in a research note on Thursday, January 29th. Jefferies Financial Group dropped their target price on shares of ServiceNow from $230.00 to $175.00 and set a “buy” rating for the company in a report on Friday, January 23rd. Guggenheim raised shares of ServiceNow from a “sell” rating to a “neutral” rating in a research note on Tuesday, December 16th. Finally, Barclays upped their price objective on shares of ServiceNow from $242.00 to $245.00 and gave the company an “overweight” rating in a research note on Thursday, October 30th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have issued a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $193.01.
View Our Latest Stock Analysis on NOW
ServiceNow Trading Down 7.4%
ServiceNow (NYSE:NOW – Get Free Report) last posted its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. During the same period in the previous year, the business earned $0.73 EPS. ServiceNow’s quarterly revenue was up 20.7% on a year-over-year basis. On average, sell-side analysts predict that ServiceNow will post 8.93 EPS for the current fiscal year.
Insider Activity at ServiceNow
In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction dated Friday, November 28th. The shares were sold at an average price of $161.60, for a total value of $242,400.00. Following the transaction, the director directly owned 47,930 shares in the company, valued at $7,745,488. The trade was a 3.03% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, CFO Gina Mastantuono sold 2,085 shares of the firm’s stock in a transaction that occurred on Friday, November 28th. The stock was sold at an average price of $161.60, for a total transaction of $336,936.00. Following the sale, the chief financial officer owned 63,215 shares of the company’s stock, valued at $10,215,544. This represents a 3.19% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 15,310 shares of company stock valued at $2,533,585 over the last ninety days. Corporate insiders own 0.34% of the company’s stock.
Institutional Investors Weigh In On ServiceNow
Hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Kilter Group LLC acquired a new stake in shares of ServiceNow during the 2nd quarter worth about $25,000. IAG Wealth Partners LLC boosted its stake in ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after buying an additional 18 shares during the period. Noble Wealth Management PBC increased its position in shares of ServiceNow by 400.0% during the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 128 shares during the last quarter. Millstone Evans Group LLC raised its stake in shares of ServiceNow by 400.0% in the 4th quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 132 shares during the period. Finally, Lodestone Wealth Management LLC purchased a new stake in shares of ServiceNow in the 4th quarter valued at approximately $26,000. Institutional investors and hedge funds own 87.18% of the company’s stock.
More ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: Needham reaffirmed a Buy on NOW and set a $155 price target, citing strong adoption of Now Assist and AI-driven growth — an upgrade-style catalyst that supports upside potential if execution continues to track. ServiceNow: Strong Now Assist Adoption and AI-Driven Growth Create Attractive Buy Entry Point
- Positive Sentiment: Partnership with Anthropic deepens ServiceNow’s AI platform strategy, strengthening product differentiation and enterprise AI roadmap — a medium-term positive for revenue/retention. ServiceNow Deepens AI Platform Strategy With Anthropic Partnership
- Positive Sentiment: Bernstein flagged NOW as a discounted large-cap growth name, suggesting valuation support for long-term investors if near-term volatility stabilizes. Why Bernstein Calls ServiceNow (NOW) a Discount Large-Cap Growth Stock
- Neutral Sentiment: BTIG and others debate whether recent weakness is a buying opportunity or sign of structural risk; views point to a polarized market — this fuels volatility but not a clear directional verdict. Software ‘SaaSpocalypse:’ BTIG Sees Salesforce, ServiceNow Rebound, But Jim Cramer Warns Of Permanent AI Obsolescence
- Neutral Sentiment: Zacks notes NOW is a trending stock — increased attention can amplify moves in either direction depending on next catalysts (earnings, product announcements, sector flow). ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
- Negative Sentiment: MarketBeat/Fool coverage highlights that NOW plunged amid a sectorwide rout — broad software selling and momentum chasing are the immediate drivers of the stock’s decline. Why ServiceNow Tumbled by Almost 8% on Thursday
- Negative Sentiment: The broader “SaaSpocalypse” narrative and articles highlighting tech stocks being cut in half are pressuring investor sentiment toward SaaS names like NOW. The SaaSpocalypse Has Cut These Stocks In Half
- Negative Sentiment: Security research flagged exploitable AI agents tied to Microsoft and ServiceNow, raising short-term operational and reputational risk that could amplify downside until clarified. Microsoft and ServiceNow’s exploitable agents reveal a growing – and preventable – AI security crisis
- Negative Sentiment: High-profile criticism (Jim Cramer pieces) and headlines about AI fears hammering software stocks are feeding momentum selling in NOW despite company-level positives. Jim Cramer on ServiceNow: “This Stock Has Become a Nightmare”
About ServiceNow
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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