Citizens Jmp Reaffirms “Market Perform” Rating for Snap (NYSE:SNAP)

Snap (NYSE:SNAP)‘s stock had its “market perform” rating reissued by analysts at Citizens Jmp in a research report issued on Thursday,Benzinga reports.

A number of other brokerages have also recently issued reports on SNAP. BNP Paribas Exane started coverage on shares of Snap in a research note on Wednesday, January 14th. They issued a “strong sell” rating on the stock. BMO Capital Markets lifted their price target on Snap from $12.00 to $13.00 and gave the company an “outperform” rating in a research note on Thursday, November 6th. Cantor Fitzgerald dropped their price objective on Snap from $9.00 to $7.00 and set a “neutral” rating for the company in a research report on Thursday. Truist Financial raised their price objective on Snap from $10.00 to $11.00 and gave the company a “hold” rating in a research note on Friday, November 7th. Finally, Rosenblatt Securities decreased their target price on Snap from $9.50 to $6.40 and set a “neutral” rating on the stock in a research report on Thursday. One analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating, twenty-three have assigned a Hold rating and three have given a Sell rating to the company’s stock. According to MarketBeat, the stock has a consensus rating of “Hold” and a consensus price target of $8.66.

Snap Trading Up 2.3%

SNAP opened at $5.24 on Thursday. The stock has a market capitalization of $9.01 billion, a price-to-earnings ratio of -19.41 and a beta of 0.83. The company has a quick ratio of 3.67, a current ratio of 3.67 and a debt-to-equity ratio of 1.57. Snap has a twelve month low of $5.10 and a twelve month high of $11.26. The company has a 50-day simple moving average of $7.58 and a 200 day simple moving average of $7.84.

Snap (NYSE:SNAP) last released its earnings results on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing the consensus estimate of $0.15 by ($0.12). The firm had revenue of $1.72 billion during the quarter, compared to the consensus estimate of $1.70 billion. Snap had a negative net margin of 7.76% and a negative return on equity of 20.91%. Snap’s quarterly revenue was up 10.2% compared to the same quarter last year. During the same period in the prior year, the business earned $0.01 earnings per share. Analysts predict that Snap will post -0.3 EPS for the current fiscal year.

Insider Transactions at Snap

In other Snap news, insider Ajit Mohan sold 109,372 shares of the company’s stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $8.34, for a total value of $912,162.48. Following the completion of the transaction, the insider owned 5,326,801 shares of the company’s stock, valued at $44,425,520.34. This represents a 2.01% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CAO Rebecca Morrow sold 12,699 shares of Snap stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $8.34, for a total value of $105,909.66. Following the sale, the chief accounting officer directly owned 466,603 shares in the company, valued at $3,891,469.02. The trade was a 2.65% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 393,341 shares of company stock worth $3,169,210 in the last 90 days. 22.68% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Snap

A number of institutional investors have recently added to or reduced their stakes in SNAP. Sumitomo Mitsui Trust Group Inc. raised its stake in shares of Snap by 31.7% during the second quarter. Sumitomo Mitsui Trust Group Inc. now owns 4,208,697 shares of the company’s stock valued at $36,574,000 after acquiring an additional 1,013,757 shares during the last quarter. Nikko Asset Management Americas Inc. grew its stake in shares of Snap by 94.1% in the second quarter. Nikko Asset Management Americas Inc. now owns 2,107,288 shares of the company’s stock worth $18,312,000 after purchasing an additional 1,021,677 shares during the last quarter. Y Intercept Hong Kong Ltd acquired a new stake in Snap in the second quarter valued at $2,723,000. Arkadios Wealth Advisors bought a new position in Snap during the 2nd quarter worth $1,256,000. Finally, CWM LLC raised its position in Snap by 50.5% during the 3rd quarter. CWM LLC now owns 387,935 shares of the company’s stock worth $2,991,000 after purchasing an additional 130,172 shares during the last quarter. 47.52% of the stock is owned by institutional investors.

More Snap News

Here are the key news stories impacting Snap this week:

• Positive Sentiment: B. Riley upgraded SNAP to Buy with a $10 price target, signaling a bullish view that could attract buyers and help lift the stock. B. Riley upgrade
• Positive Sentiment: Bank of America also upgraded SNAP to Buy with a $10 target, another high-profile bullish call that supports the rally. BofA upgrade
• Positive Sentiment: Q4 results showed revenue growth (~+10% y/y), earnings beats in some reports and a sizeable jump in net income — evidence management’s profitability focus is working and giving bulls ammunition. Q4 earnings beat (Zacks)
• Positive Sentiment: Unusually large purchases of SNAP call options indicate speculative or directional bullish positioning that can amplify intraday upside and volume. Call option activity
• Neutral Sentiment: Snap filed its 2025 Form 10‑K (routine but provides audited detail and disclosure for investors). 10‑K filing
• Neutral Sentiment: Citizens Jmp reaffirmed a Market Perform rating — a hold view that is neither a large buy signal nor a sell endorsement. Citizens Jmp reaffirmation
• Negative Sentiment: Numerous analysts cut price targets or moved to cautious stances this week (Wells Fargo to $8, Cantor Fitzgerald to $7, JPMorgan to $7 with an underweight, Evercore to $9, TD Cowen to $8, etc.), creating downward pressure on consensus expectations. Analyst price target cuts
• Negative Sentiment: Despite profitability improvements, daily active users fell and management gave softer near‑term revenue cues — factors that cap valuation upside and explain why many analysts remain cautious. User decline and strategy (TechCrunch)
• Negative Sentiment: Market consensus remains skewed toward reduce/hold: many analysts rate the stock lower overall, and some coverage noted the shares touched a new low after results — increasing short-term volatility risk. Consensus reduce

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.