BBB Foods (NYSE:TBBB – Get Free Report) and Reborn Coffee (NASDAQ:REBN – Get Free Report) are both consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, earnings, risk and dividends.
Insider and Institutional Ownership
8.4% of BBB Foods shares are held by institutional investors. Comparatively, 1.8% of Reborn Coffee shares are held by institutional investors. 24.0% of Reborn Coffee shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Analyst Ratings
This is a summary of current ratings and recommmendations for BBB Foods and Reborn Coffee, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BBB Foods | 1 | 3 | 4 | 0 | 2.38 |
| Reborn Coffee | 1 | 0 | 0 | 0 | 1.00 |
Valuation and Earnings
This table compares BBB Foods and Reborn Coffee”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| BBB Foods | $3.15 billion | 1.41 | $18.36 million | ($0.84) | -46.42 |
| Reborn Coffee | $5.93 million | 1.74 | -$4.81 million | ($2.56) | -0.68 |
BBB Foods has higher revenue and earnings than Reborn Coffee. BBB Foods is trading at a lower price-to-earnings ratio than Reborn Coffee, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
BBB Foods has a beta of -0.14, meaning that its share price is 114% less volatile than the S&P 500. Comparatively, Reborn Coffee has a beta of 2.13, meaning that its share price is 113% more volatile than the S&P 500.
Profitability
This table compares BBB Foods and Reborn Coffee’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BBB Foods | -2.61% | -44.56% | -7.47% |
| Reborn Coffee | -191.48% | -995.56% | -170.77% |
Summary
BBB Foods beats Reborn Coffee on 10 of the 14 factors compared between the two stocks.
About BBB Foods
BBB Foods Inc., through its subsidiaries, operates a chain of grocery retail stores in Mexico. It offers household cleaning, personal hyenine, cosmetics and beauty, pharmacy, and general merchandise products, as well as jellies and desserts, foods and drinks, pet supplies, coffee, tea, chocolates, breads, dry and frozen foods, snacks and sweets, and toilet papers and napkins. The company also provides branded, private label, and spot products. It serves low-to-middle income households through online channels. BBB Foods Inc. was incorporated in 2004 and is headquartered in Mexico City, Mexico.
About Reborn Coffee
Reborn Coffee, Inc., through its subsidiaries, operates and franchises retail locations, kiosks, and cafes that focus on serving specialty-roasted coffee in California. It purchases, roasts, and sells coffee, tea and other beverages, and various food items. It offers products in various form factors, such as whole bean roasted coffee bags, single-serve drip bags, and pour over packs. The company also offers its products online. Reborn Coffee, Inc. was founded in 2014 and is headquartered in Brea, California.
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