Smartleaf Asset Management LLC Buys 7,751 Shares of Procter & Gamble Company (The) $PG

Smartleaf Asset Management LLC lifted its stake in Procter & Gamble Company (The) (NYSE:PG) by 25.9% in the third quarter, according to the company in its most recent 13F filing with the SEC. The firm owned 37,697 shares of the company’s stock after purchasing an additional 7,751 shares during the quarter. Smartleaf Asset Management LLC’s holdings in Procter & Gamble were worth $5,788,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors also recently bought and sold shares of PG. Vanguard Group Inc. boosted its stake in shares of Procter & Gamble by 1.4% during the 2nd quarter. Vanguard Group Inc. now owns 233,211,283 shares of the company’s stock worth $37,155,222,000 after purchasing an additional 3,189,111 shares during the period. Geode Capital Management LLC lifted its stake in Procter & Gamble by 1.8% in the second quarter. Geode Capital Management LLC now owns 59,415,933 shares of the company’s stock worth $9,439,341,000 after purchasing an additional 1,060,713 shares during the last quarter. Norges Bank purchased a new position in shares of Procter & Gamble during the second quarter valued at approximately $5,099,644,000. Charles Schwab Investment Management Inc. grew its stake in shares of Procter & Gamble by 1.7% during the second quarter. Charles Schwab Investment Management Inc. now owns 17,385,571 shares of the company’s stock valued at $2,770,035,000 after buying an additional 294,673 shares during the last quarter. Finally, Invesco Ltd. raised its holdings in shares of Procter & Gamble by 21.4% in the second quarter. Invesco Ltd. now owns 16,374,499 shares of the company’s stock worth $2,608,785,000 after buying an additional 2,880,895 shares during the period. Hedge funds and other institutional investors own 65.77% of the company’s stock.

Analysts Set New Price Targets

A number of equities analysts recently issued reports on PG shares. JPMorgan Chase & Co. upgraded Procter & Gamble from a “neutral” rating to an “overweight” rating and boosted their price objective for the company from $157.00 to $165.00 in a report on Friday, January 23rd. Weiss Ratings reiterated a “hold (c)” rating on shares of Procter & Gamble in a research report on Monday, December 29th. BNP Paribas Exane cut their price target on shares of Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating on the stock in a report on Friday, January 16th. Jefferies Financial Group upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating and lifted their price objective for the company from $156.00 to $179.00 in a report on Tuesday, December 16th. Finally, Rothschild & Co Redburn boosted their price objective on shares of Procter & Gamble from $155.00 to $157.00 and gave the company a “neutral” rating in a research report on Friday, January 23rd. Thirteen investment analysts have rated the stock with a Buy rating and eight have given a Hold rating to the company. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $167.67.

Insiders Place Their Bets

In other news, insider Marc S. Pritchard sold 95,903 shares of the business’s stock in a transaction on Friday, January 23rd. The stock was sold at an average price of $151.15, for a total value of $14,495,738.45. Following the completion of the transaction, the insider directly owned 182,607 shares of the company’s stock, valued at approximately $27,601,048.05. The trade was a 34.43% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, CEO Ma. Fatima Francisco sold 8,000 shares of the firm’s stock in a transaction dated Wednesday, February 4th. The shares were sold at an average price of $158.00, for a total value of $1,264,000.00. Following the sale, the chief executive officer directly owned 6,571 shares in the company, valued at approximately $1,038,218. The trade was a 54.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 103,904 shares of company stock worth $15,759,885 over the last quarter. Company insiders own 0.20% of the company’s stock.

Procter & Gamble Stock Up 0.5%

NYSE:PG opened at $159.33 on Friday. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51. Procter & Gamble Company has a 1-year low of $137.62 and a 1-year high of $179.99. The company has a 50-day moving average of $145.75 and a 200 day moving average of $150.35. The firm has a market cap of $370.28 billion, a PE ratio of 23.60, a price-to-earnings-growth ratio of 5.29 and a beta of 0.38.

Procter & Gamble (NYSE:PG) last posted its quarterly earnings results on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, beating the consensus estimate of $1.86 by $0.02. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The business had revenue of $22.21 billion during the quarter, compared to analyst estimates of $22.36 billion. During the same quarter in the previous year, the business posted $1.88 EPS. The company’s quarterly revenue was up 1.5% compared to the same quarter last year. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, research analysts anticipate that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.

Procter & Gamble Dividend Announcement

The business also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd will be given a dividend of $1.0568 per share. This represents a $4.23 annualized dividend and a yield of 2.7%. The ex-dividend date of this dividend is Friday, January 23rd. Procter & Gamble’s dividend payout ratio (DPR) is 62.52%.

Key Stories Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Market technicals and dividend profile: PG has shown a strong technical bounce (breaking above its 200‑day SMA) and benefits from a steady dividend track record, which is attracting risk‑off flows into staples. 3 Consumer Staples Stocks Breaking Out This Month
• Positive Sentiment: Brand/innovation catalysts: Analysts note P&G is pushing faster Beauty & Personal Care innovation and premiumization to support pricing power and mix improvement—potentially underpinning revenue and margin resilience. Can Beauty & Personal Care Innovation Drive Procter & Gamble’s Growth?
• Positive Sentiment: High‑profile marketing push: A Super Bowl / Old Spice immersive experience is a short‑term promotional catalyst that can lift grooming revenues and brand engagement. Old Spice Super Bowl Experience
• Positive Sentiment: Subsidiary performance and shareholder returns: Procter & Gamble Health (India) reported strong Q3 FY26 results and declared an interim + special payout, underscoring cash generation in some business units. Procter & Gamble Health Posts Strong Q3 FY26 Results
• Neutral Sentiment: Wall Street positioning: The consensus broker view is a “Moderate Buy” with a ~$167 target—supportive context but not a new catalyst. PG Receives Consensus Recommendation of “Moderate Buy”
• Neutral Sentiment: Valuation/earnings context: Recent commentary reviews PG’s mixed Q2 results, strong brand campaigns and valuation—useful framing for investors but unlikely to move the stock alone. A Look At Procter & Gamble (PG) Valuation
• Negative Sentiment: Analyst estimate cuts: Zacks Research trimmed multiple quarterly and FY EPS forecasts (FY2027/FY2028 and selected quarters), which could pressure forward expectations and act as a near‑term headwind. Here is What to Know Beyond Why Procter & Gamble is a Trending Stock
• Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco sold ~8,000 shares (~$1.26M) and materially reduced her direct holding; while insiders sell for many reasons, some investors view such disclosures negatively. SEC Form 4 – Insider Sale
• Negative Sentiment: Sector valuation risk: Coverage (e.g., Barron’s) warns consumer staples are “frothy” after the recent run; elevated valuations across defensive names could prompt profit‑taking that weighs on PG. Staples Stocks Are Known for Safety. Now They Look Way Too Frothy.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.