Buck Wealth Strategies LLC grew its holdings in Alphabet Inc. (NASDAQ:GOOG – Free Report) by 116.7% in the 3rd quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 4,562 shares of the information services provider’s stock after purchasing an additional 2,457 shares during the quarter. Buck Wealth Strategies LLC’s holdings in Alphabet were worth $1,111,000 at the end of the most recent reporting period.
Several other large investors have also recently added to or reduced their stakes in the business. Robinson Smith Wealth Advisors LLC increased its stake in shares of Alphabet by 1.8% during the third quarter. Robinson Smith Wealth Advisors LLC now owns 2,070 shares of the information services provider’s stock worth $504,000 after buying an additional 36 shares during the period. Searle & CO. increased its position in shares of Alphabet by 0.6% in the 3rd quarter. Searle & CO. now owns 5,703 shares of the information services provider’s stock valued at $1,389,000 after purchasing an additional 36 shares during the last quarter. BankPlus Wealth Management LLC increased its position in shares of Alphabet by 1.2% in the 3rd quarter. BankPlus Wealth Management LLC now owns 3,143 shares of the information services provider’s stock valued at $766,000 after purchasing an additional 37 shares during the last quarter. Activest Wealth Management raised its holdings in shares of Alphabet by 0.5% in the 3rd quarter. Activest Wealth Management now owns 7,997 shares of the information services provider’s stock valued at $1,948,000 after purchasing an additional 38 shares in the last quarter. Finally, Cedar Mountain Advisors LLC lifted its position in shares of Alphabet by 11.8% during the 3rd quarter. Cedar Mountain Advisors LLC now owns 370 shares of the information services provider’s stock worth $90,000 after purchasing an additional 39 shares during the last quarter. 27.26% of the stock is owned by hedge funds and other institutional investors.
Analysts Set New Price Targets
A number of equities analysts recently commented on GOOG shares. HSBC reiterated a “buy” rating and set a $335.00 target price on shares of Alphabet in a research note on Thursday, October 30th. Canaccord Genuity Group upped their price objective on Alphabet from $330.00 to $390.00 and gave the stock a “buy” rating in a research report on Wednesday, January 7th. KeyCorp set a $370.00 price objective on Alphabet in a report on Thursday. Loop Capital raised Alphabet from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, November 18th. Finally, Wolfe Research upped their price target on Alphabet from $290.00 to $350.00 and gave the company an “outperform” rating in a report on Thursday, October 30th. Seven research analysts have rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating, four have issued a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, Alphabet has an average rating of “Buy” and an average price target of $343.47.
Insider Buying and Selling at Alphabet
In other Alphabet news, major shareholder 2017 Gp L.L.C. Gv sold 1,845,308 shares of the firm’s stock in a transaction on Friday, January 30th. The shares were sold at an average price of $19.00, for a total transaction of $35,060,852.00. The sale was disclosed in a filing with the SEC, which is available through this hyperlink. Also, insider John Kent Walker sold 17,829 shares of Alphabet stock in a transaction on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the completion of the transaction, the insider owned 42,972 shares in the company, valued at approximately $13,531,453.08. This represents a 29.32% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders sold 2,070,464 shares of company stock valued at $106,153,077. Insiders own 12.99% of the company’s stock.
Key Alphabet News
Here are the key news stories impacting Alphabet this week:
- Positive Sentiment: Q4 beat: Alphabet reported higher‑than‑expected revenue and EPS, Google Cloud grew ~48% YoY and backlog jumped to roughly $240B — proof of strong AI demand underpinning long‑term growth. Alphabet Crushes Earnings — MarketBeat
- Positive Sentiment: Product and ecosystem wins: Gemini adoption and enterprise traction (large token/API usage) are driving monetization across Search, YouTube and Cloud; Waymo is also using Google’s Genie‑3 model for virtual training — signals that AI investments are translating into product advantage. Waymo Taps Google’s Genie 3 — TipRanks
- Neutral Sentiment: Analyst view is broadly positive but mixed on valuation: several price‑target raises and buy/overweight ratings highlight conviction in AI/cloud upside, while some firms flag a hold rating because of aggressive capex and near‑term margin pressure. New Analyst Forecast $395 — QuiverQuant
- Neutral Sentiment: Corporate moves: Alphabet announced a small quarterly dividend and continues to convert AI investments into subscriptions and ad monetization — long‑term positives, but limited near‑term impact on share price.
- Negative Sentiment: CapEx shock: management guided roughly $175–185B in 2026 CapEx (nearly double 2025), which spooked investors because it pushes spending and capital intensity into the spotlight and raises near‑term return uncertainty. That guidance is the primary reason shares fell today. Alphabet Resets the Bar for AI Spending — CNBC
- Negative Sentiment: Insider & fund selling: recent insider sales and public fund trimming (and some institutional position reductions) add selling pressure and amplify short‑term downside risk. Stock Down on Insider Selling — AmericanBankingNews
- Negative Sentiment: Policy & reputational risks: a proposed bill to regulate data‑center interconnection/charges and internal employee protests over government cloud contracts could raise operating costs or create reputational/headwind risks for data‑center expansion. Power for the People Act S.3682 — QuiverQuant Google Workers Demand End to Cloud Services — NYTimes
Alphabet Stock Down 2.5%
GOOG opened at $323.10 on Monday. Alphabet Inc. has a one year low of $142.66 and a one year high of $350.15. The company has a debt-to-equity ratio of 0.11, a quick ratio of 2.01 and a current ratio of 2.01. The stock has a market capitalization of $3.90 trillion, a P/E ratio of 29.89, a price-to-earnings-growth ratio of 1.79 and a beta of 1.10. The business’s 50-day simple moving average is $322.32 and its 200-day simple moving average is $271.94.
Alphabet (NASDAQ:GOOG – Get Free Report) last released its quarterly earnings results on Wednesday, February 4th. The information services provider reported $2.82 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.59 by $0.23. The firm had revenue of $113.83 billion for the quarter, compared to the consensus estimate of $111.24 billion. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.The firm’s quarterly revenue was up 18.0% compared to the same quarter last year. During the same quarter last year, the business posted $2.15 EPS. Analysts anticipate that Alphabet Inc. will post 8.89 EPS for the current year.
Alphabet Dividend Announcement
The firm also recently announced a quarterly dividend, which will be paid on Monday, March 16th. Stockholders of record on Monday, March 9th will be given a dividend of $0.21 per share. The ex-dividend date is Monday, March 9th. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is 7.77%.
About Alphabet
Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.
Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.
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