Citigroup Lowers Coupang (NYSE:CPNG) Price Target to $24.00

Coupang (NYSE:CPNG) had its target price lowered by investment analysts at Citigroup from $27.00 to $24.00 in a report released on Tuesday,Benzinga reports. The firm currently has a “buy” rating on the stock. Citigroup’s target price suggests a potential upside of 31.40% from the stock’s current price.

A number of other brokerages have also issued reports on CPNG. Sanford C. Bernstein started coverage on shares of Coupang in a research note on Thursday, February 5th. They set an “underperform” rating and a $17.00 target price for the company. Deutsche Bank Aktiengesellschaft raised shares of Coupang from a “hold” rating to a “buy” rating and set a $25.00 price objective for the company in a research report on Friday, January 16th. Bank of America upped their target price on shares of Coupang from $36.00 to $38.00 and gave the stock a “buy” rating in a research note on Wednesday, November 5th. Zacks Research raised shares of Coupang from a “strong sell” rating to a “hold” rating in a research note on Tuesday, November 4th. Finally, Mizuho boosted their price target on Coupang from $30.00 to $32.00 and gave the company a “neutral” rating in a report on Thursday, November 6th. Six investment analysts have rated the stock with a Buy rating, four have issued a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of “Hold” and an average target price of $29.89.

Coupang Trading Down 1.5%

Shares of CPNG stock traded down $0.28 on Tuesday, reaching $18.27. 10,832,907 shares of the company’s stock were exchanged, compared to its average volume of 25,193,039. The company’s fifty day simple moving average is $22.51 and its 200 day simple moving average is $27.46. Coupang has a 52 week low of $16.74 and a 52 week high of $34.08. The company has a current ratio of 1.06, a quick ratio of 0.82 and a debt-to-equity ratio of 0.13. The stock has a market capitalization of $33.36 billion, a PE ratio of 87.03 and a beta of 1.20.

Insider Transactions at Coupang

In related news, CAO Jonathan D. Lee sold 2,679 shares of the business’s stock in a transaction on Friday, January 2nd. The stock was sold at an average price of $23.62, for a total transaction of $63,277.98. Following the transaction, the chief accounting officer directly owned 122,096 shares in the company, valued at $2,883,907.52. The trade was a 2.15% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Corporate insiders own 12.78% of the company’s stock.

Institutional Investors Weigh In On Coupang

Large investors have recently modified their holdings of the business. Dodge & Cox boosted its stake in Coupang by 0.7% in the 3rd quarter. Dodge & Cox now owns 46,947,720 shares of the company’s stock worth $1,511,717,000 after purchasing an additional 333,200 shares in the last quarter. Capital International Investors raised its holdings in shares of Coupang by 7.6% in the third quarter. Capital International Investors now owns 34,153,094 shares of the company’s stock worth $1,099,792,000 after buying an additional 2,421,089 shares during the last quarter. Vanguard Group Inc. lifted its stake in shares of Coupang by 3.3% during the fourth quarter. Vanguard Group Inc. now owns 29,547,637 shares of the company’s stock worth $697,029,000 after buying an additional 951,812 shares during the period. Durable Capital Partners LP grew its holdings in shares of Coupang by 0.4% during the third quarter. Durable Capital Partners LP now owns 24,833,189 shares of the company’s stock valued at $799,629,000 after buying an additional 89,207 shares during the last quarter. Finally, Geode Capital Management LLC increased its position in shares of Coupang by 7.5% in the 4th quarter. Geode Capital Management LLC now owns 24,327,724 shares of the company’s stock valued at $574,068,000 after acquiring an additional 1,689,293 shares during the period. Hedge funds and other institutional investors own 83.72% of the company’s stock.

Coupang News Summary

Here are the key news stories impacting Coupang this week:

• Positive Sentiment: Opinion piece highlights some bullish arguments for Coupang — the article cites two reasons an investor might like CPNG (offset by one concern), which could support longer‑term interest among value or growth investors. 2 Reasons to Like CPNG (and 1 Not So Much)
• Positive Sentiment: Coverage noting that some insiders could have profited by holding shares despite recent drops may be read by some investors as a sign of insider conviction or simply short‑term trading dynamics. Insiders Could Have Profited By Holding onto Coupang Shares
• Neutral Sentiment: Multiple plaintiff firms have issued reminders about lead‑plaintiff deadlines (Feb 17, 2026) for recently filed securities class actions; these notices are procedural but increase visibility of litigation risk. Representative notice: Rosen Law Firm Deadline Notice
• Negative Sentiment: South Korean authorities say Coupang must fix security vulnerabilities after a massive data leak — regulatory scrutiny and required remediation raise execution and reputational risk. South Korea says Coupang must address security loopholes
• Negative Sentiment: Reports say an additional ~165k users’ data was leaked and the interim CEO is under investigation for potential perjury — further concrete disclosures of leaked records and leadership scrutiny amplify legal and customer‑trust risks. Additional leaked users and CEO probe (Hagens Berman/PR)
• Negative Sentiment: Analyst action: Bernstein initiated coverage with an Underperform rating and a $17 price target — fresh sell‑side skepticism and a below‑market target add downward pressure on sentiment. Bernstein initiates coverage with Underperform
• Negative Sentiment: Multiple securities‑fraud class actions have been filed covering purchases in mid‑2025 through Dec 16, 2025; several firms (Bernstein Liebhard, Berger Montague, Portnoy, Holzer, etc.) are soliciting lead‑plaintiff motions — this increases potential financial exposure and legal costs. Representative filing notice: Bernstein Liebhard class action notice

Coupang Company Profile

Coupang, listed on the New York Stock Exchange under the ticker CPNG, is a South Korean e-commerce company headquartered in Seoul. Founded in 2010 by Bom Kim, the company grew rapidly by combining an online marketplace with a large direct-retail business model. Coupang completed a primary listing in the United States in 2021, and it has become one of South Korea’s leading online retailers by focusing on convenience, speed and a wide product assortment across consumer categories.

The company operates a vertically integrated e-commerce platform that includes a customer-facing marketplace and an extensive logistics and fulfillment network.